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For Companies At a Glance
- Tasks: Uncover actionable insights to drive sales decisions in a fast-paced B2B environment.
- Company: Join a leading FTSE 100 hospitality brand making waves in the industry.
- Benefits: Enjoy private healthcare, pension matching, and discounts on hotel stays and restaurants.
- Why this job: Make a real impact by shaping commercial strategies and working closely with sales leadership.
- Qualifications: Numerical degree and 2+ years of analyst experience; PowerBI/Tableau skills required.
- Other info: Hybrid work model with opportunities for internal career growth.
The predicted salary is between 30000 - 42000 £ per year.
Job Description
- Senior BI Analyst (This job may be called Senior Data Analyst/Senior Commercial Analyst/Senior Insight Analyst/Sales Analyst in other businesses)
- £37,000–£42,000 + 15% bonus
- Hospitality sector
- Bedfordshire | Hybrid (3 days in the office office)
- PowerBI or Tableau.
We're hiring exclusively for a leading FTSE 100 brand! Help steer the B2B commercial engine behind one of the UK’s best-known hospitality brands.
We’re looking for a Senior B2B Analyst to join a fast-moving sales operations team, this ISN'T a “sit in the corner and crunch spreadsheets” type of role.
This role is about uncovering actionable insights across our direct and indirect B2B channels (think everything from corporate accounts and group bookings to travel management companies and online travel agents like Expedia).
This is a high-impact role, essential to the functioning of a large commercial team. You’ll need to be sharp, numerate, and confident explaining your insights, because your work will directly influence sales decisions and revenue performance.
You’ll work side-by-side with sales leadership to:
- Set and monitor sales targets and incentive schemes.
- Spot trends and deep-dive into customer performance (who’s growing, who’s declining, and why).
- Support commercial interventions when performance dips.
- Shape monthly exec-level insight packs used by senior stakeholders including the Sales & Distribution Director.
What You’ll Be Doing:
- Build and own Power BI dashboards and custom reporting.
- Use SQL to interrogate deeper data layers when dashboards don’t cut it.
- Provide regular and ad-hoc analysis on customer segments, industry trends and trading performance.
- Work across stakeholders to complete the full picture insights aren’t just in the numbers
- Support performance reviews of internal sales managers to highlight gaps or underperformance.
- Present insights and recommendations to senior stakeholders (and potentially C-suite, depending on experience).
What You’ll Bring:
- A numerical or analytical degree (e.g. Maths, Engineering, Economics, Data Science).
- 2+ years’ experience in an analyst role, either agency side or clientside.
- Experience in PowerBI/Tableau or similar. You'll be confident building dashboards and visualising data.
- Practical SQL skills for custom querying (not essential to be a coder, but must be comfortable querying data sets).
- Strong commercial instinct and curiosity – able to spot patterns and investigate the ‘why’.
- Clear, confident communicator who can explain technical insights in plain English.
- Experience in sectors like hospitality, travel, retail or logistics is a bonus.
- Great with PowerPoint, you’ll be turning data into compelling stories.
Why You’ll Love It Here:
- Private healthcare
- Up to 10% matched pension
- 60% discount on hotel stays + 25% off restaurants
- Up to 15% annual bonus
- Strong internal career growth – especially within commercial, analytics and finance functions.
Apply now
ENI welcome applications from all sections of society. Additionally, to ensure people with a disability, impairment, mental or physical health conditions can access and progress in employment. Please let us know if there are any adjustments needed in order to make your interview/screening process as seamless and comfortable as possible.
Senior BI Analyst employer: ENI - Elizabeth Norman International
Contact Detail:
ENI - Elizabeth Norman International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior BI Analyst
✨Tip Number 1
Familiarise yourself with the hospitality sector and its key players. Understanding the market dynamics and trends will help you speak confidently about how your insights can drive sales performance in this specific industry.
✨Tip Number 2
Brush up on your Power BI and SQL skills. Since you'll be building dashboards and querying data, being able to demonstrate your proficiency in these tools during discussions will set you apart from other candidates.
✨Tip Number 3
Prepare to discuss your previous analytical experiences in detail. Be ready to share specific examples of how your insights have influenced business decisions or improved performance, as this role requires a strong commercial instinct.
✨Tip Number 4
Practice presenting complex data in a simple, engaging way. Since you'll be communicating with senior stakeholders, honing your ability to turn data into compelling stories will be crucial for making a lasting impression.
We think you need these skills to ace Senior BI Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data analysis, particularly with Power BI or Tableau. Emphasise any specific projects where you've uncovered actionable insights or influenced sales decisions.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the hospitality sector and how your analytical skills can contribute to the company's success. Mention your experience with SQL and your ability to communicate complex insights clearly.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive business decisions in previous roles. Highlight any experience you have with building dashboards or conducting ad-hoc analyses that led to significant outcomes.
Prepare for Interviews: Be ready to discuss your analytical approach and how you would tackle specific challenges in the role. Prepare to explain your insights in simple terms, as you'll be presenting to senior stakeholders.
How to prepare for a job interview at ENI - Elizabeth Norman International
✨Showcase Your Analytical Skills
Prepare to discuss your previous analytical experiences in detail. Be ready to explain how you've used tools like Power BI or Tableau to derive insights and make data-driven decisions. Highlight specific projects where your analysis led to significant business outcomes.
✨Communicate Clearly
Since the role involves presenting insights to senior stakeholders, practice explaining complex data in simple terms. Use examples from your past work to demonstrate how you can communicate technical information effectively to non-technical audiences.
✨Demonstrate Commercial Awareness
Familiarise yourself with the hospitality sector and current trends affecting it. Be prepared to discuss how your insights could impact sales performance and decision-making within this industry. Showing that you understand the business context will set you apart.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle real-world scenarios. Think of examples where you've identified trends or solved performance issues in previous roles, and be ready to walk through your thought process during the interview.
