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- Tasks: Generate insights and data solutions for clients in the evolving TV ecosystem.
- Company: Join a leading team transforming digital media and advertising with smart TV insights.
- Benefits: Enjoy hybrid work, exceptional salary, and comprehensive benefits.
- Why this job: Be at the forefront of media effectiveness, driving impactful projects with global brands.
- Qualifications: Experience in media insights or marketing science; strong analytical and stakeholder management skills required.
- Other info: Collaborate with top research partners and present to key stakeholders.
The predicted salary is between 43200 - 72000 £ per year.
Senior Analyst (Marketing Effectiveness)
Central London London – Hybrid 3 days a week
Exceptional salary and benefits
This role will suit a Senior Analyst working in any of the following areas: (different businesses have different names) market effectiveness / marketing sciences/media effectiveness/measurement econometrics, market mix modelling
This team at our client is responsible for identifying, evaluating and realising new opportunities within the digital media and advertising industry with the goal of creating scalable services and businesses on top of the global footprint of our clients smart TVs. The EU advertising team is working to add new value for partners, advertisers, and agencies through its unique insights into TV viewership in the shifting media landscape!
The ideal candidate will have a consistent track record in media insights, advertising research, or media measurement/effectiveness roles within an agency or media owner. Your expertise should demonstrate a passion for problem-solving, an interest in identifying solutions, and a successful history of leading projects.
Your key responsibilities
This role is focused on generating insights and data solutions for clients and the market, in particular:
- Using our clients substantial proprietary data to publish insights at the forefront of the evolving TV ecosystem
- Craft engaging stories from insights & data to support ad-sales narratives in partnership with sales and marketing
- Delivering custom marketing effectiveness support to the largest global brands
- Establishing & maintaining relationships with third-party research and data partners including GWI, Kantar, Dynata & other independents
- Presentation and collaboration directly with external and internal stakeholders
To be successful, you will possess the following skills and attributes:
- Considerable experience in media insights, advertising research and/or marketing science roles
- Familiarity with CTV, digital and/or TV media
- Strong stakeholder management skills with extensive experience of working with clients and senior business professionals
- The ability to explain complex issues and problems in simplified terms that are easily understandable to non-technical staff
- Experience using statistical techniques to draw insights from data
- Experience with databases (e.g., SQL, BigQuery, etc.), automation techniques (e.g., Javascript, Python, etc.) and statistical principles (e.g., significance, regression, etc.)
Please do not hesitate to apply or email
Senior Analyst (Marketing Effectiveness) employer: ENI – Elizabeth Norman International
Contact Detail:
ENI – Elizabeth Norman International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Analyst (Marketing Effectiveness)
✨Tip Number 1
Make sure to familiarize yourself with the latest trends in media effectiveness and marketing sciences. Understanding the current landscape will help you speak confidently about how your skills align with the role.
✨Tip Number 2
Network with professionals in the advertising and media measurement fields. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific projects where you've successfully used data to drive marketing effectiveness. Highlighting your problem-solving skills with real examples will demonstrate your capability to excel in this role.
✨Tip Number 4
Stay updated on the tools and technologies mentioned in the job description, such as SQL and Python. Being able to showcase your proficiency in these areas during discussions will set you apart from other candidates.
We think you need these skills to ace Senior Analyst (Marketing Effectiveness)
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Senior Analyst position. Understand the key responsibilities and required skills, especially in media insights and marketing effectiveness.
Tailor Your CV: Customize your CV to highlight relevant experience in media insights, advertising research, and any statistical techniques you've used. Emphasize your problem-solving skills and project leadership history.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the industry. Mention specific experiences that align with the responsibilities listed, such as working with proprietary data or collaborating with stakeholders.
Highlight Technical Skills: In your application, be sure to mention your familiarity with databases like SQL and BigQuery, as well as any programming languages or statistical techniques you are proficient in. This will demonstrate your technical capability for the role.
How to prepare for a job interview at ENI – Elizabeth Norman International
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive marketing effectiveness. Highlight your experience with statistical techniques and tools like SQL or Python, as these are crucial for the role.
✨Understand the Digital Media Landscape
Familiarize yourself with current trends in digital media and advertising, especially related to smart TVs and CTV. Being able to speak knowledgeably about the evolving ecosystem will demonstrate your passion and expertise.
✨Prepare Engaging Stories from Data
Think about how you can turn complex data insights into compelling narratives. Practice explaining your findings in a way that is accessible to non-technical stakeholders, as this will be key in your role.
✨Build on Stakeholder Management Experience
Reflect on your past experiences working with clients and senior professionals. Be ready to share how you've successfully managed relationships and collaborated with various teams to achieve project goals.
