Research Director | Advertising Effectiveness/Brand Lift Research
Research Director | Advertising Effectiveness/Brand Lift Research

Research Director | Advertising Effectiveness/Brand Lift Research

City of London Full-Time 75000 - 90000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead impactful advertising research projects and mentor a talented team.
  • Company: Join a forward-thinking company focused on advertising effectiveness and innovation.
  • Benefits: Enjoy a competitive salary, bonuses, and flexible working options.
  • Why this job: Shape the future of advertising while influencing top-level decisions.
  • Qualifications: Experience in ad effectiveness and strong leadership skills required.
  • Other info: Part-time options available; work one day a week in London.

The predicted salary is between 75000 - 90000 £ per year.

Job Description

Research Director | Advertising Effectiveness/Brand Lift Research

Salary: £75,000 to £90,000 plus bonus + great benefits

London 1 day per week in the office.

Open to part time 4 days a week too

We are looking for a strategic and commercially minded Research Director to lead high-impact advertising and media research. This is a senior role for someone with strong ad effectiveness credentials and a passion for shaping team culture, driving innovation and delivering work that matters.

You will play a key role in building client partnerships, guiding a talented team, and influencing decisions at the highest level. Expect to work across digital, social and cross-media campaigns, with plenty of opportunity to shape the future of the Ad Effectiveness Insight function.

Key Responsibilities

  • Lead strategic ad effectiveness research projects from start to finish
  • Act as a senior advisor to clients, including C-suite stakeholders
  • Drive commercial success through smart pricing, scoping and planning
  • Mentor and develop team members, supporting progression and retention
  • Promote operational best practice and high-quality outputs

What You Will Bring

  • Proven experience in ad effectiveness and media research
  • Strong understanding of digital and cross-media methodologies
  • Confident commercial decision-making and financial awareness
  • Ability to influence and communicate at all levels
  • Calm, adaptable leadership style with a focus on collaboration

This is a standout opportunity to step into a pivotal leadership role and help define the future of advertising research.

Apply below.

Research Director | Advertising Effectiveness/Brand Lift Research employer: ENI - Elizabeth Norman International

As a leading player in advertising effectiveness research, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises innovation and collaboration. Our London office offers flexible working arrangements, including part-time options, ensuring a healthy work-life balance while providing ample opportunities for professional growth and mentorship. Join us to make a meaningful impact in the industry, working alongside talented individuals who are passionate about shaping the future of advertising.
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Contact Detail:

ENI - Elizabeth Norman International Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Research Director | Advertising Effectiveness/Brand Lift Research

✨Tip Number 1

Network with professionals in the advertising and media research field. Attend industry events, webinars, or conferences where you can meet potential colleagues or clients. Building these connections can give you insights into the company culture and expectations.

✨Tip Number 2

Familiarise yourself with the latest trends in ad effectiveness and cross-media methodologies. Being well-versed in current tools and techniques will not only boost your confidence but also demonstrate your commitment to staying ahead in the industry.

✨Tip Number 3

Prepare to discuss your leadership style and how you've successfully mentored teams in the past. Highlight specific examples of how you've influenced decisions at a senior level, as this will resonate well with the hiring team.

✨Tip Number 4

Research the company's recent projects and case studies related to advertising effectiveness. This knowledge will help you tailor your conversations during interviews and show that you're genuinely interested in contributing to their success.

We think you need these skills to ace Research Director | Advertising Effectiveness/Brand Lift Research

Strategic Thinking
Ad Effectiveness Expertise
Media Research Methodologies
Digital Campaign Analysis
Cross-Media Research Skills
Client Relationship Management
Commercial Acumen
Financial Awareness
Team Leadership
Mentoring and Development
Operational Best Practices
Communication Skills
Influencing Skills
Collaboration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in advertising effectiveness and media research. Use specific examples that demonstrate your strategic thinking and leadership skills, particularly in projects similar to those mentioned in the job description.

Craft a Compelling Cover Letter: In your cover letter, express your passion for shaping team culture and driving innovation. Mention how your background aligns with the responsibilities of leading strategic ad effectiveness research projects and mentoring team members.

Showcase Relevant Skills: Emphasise your understanding of digital and cross-media methodologies. Provide concrete examples of how you've influenced decisions at high levels and driven commercial success in previous roles.

Proofread and Edit: Before submitting your application, carefully proofread your documents. Ensure there are no spelling or grammatical errors, and that your writing is clear and professional. A polished application reflects your attention to detail.

How to prepare for a job interview at ENI - Elizabeth Norman International

✨Showcase Your Expertise in Ad Effectiveness

Be prepared to discuss your previous experience in advertising effectiveness and media research. Highlight specific projects where you led strategic initiatives and the impact they had on client outcomes.

✨Demonstrate Leadership Skills

Since this role involves mentoring and developing team members, share examples of how you've successfully led teams in the past. Discuss your leadership style and how you foster collaboration and innovation within a team.

✨Understand the Client's Needs

Research the company and its clients thoroughly. Be ready to articulate how you can build strong partnerships and influence decisions at the highest level, especially with C-suite stakeholders.

✨Prepare for Commercial Discussions

As commercial success is key in this role, brush up on your financial awareness and decision-making skills. Be ready to discuss how you would approach pricing, scoping, and planning for research projects.

Research Director | Advertising Effectiveness/Brand Lift Research
ENI - Elizabeth Norman International

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