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- Tasks: Lead impactful advertising research projects and mentor a talented team.
- Company: Join a forward-thinking company focused on advertising effectiveness and innovation.
- Benefits: Enjoy a competitive salary, bonuses, and flexible working options.
- Why this job: Shape the future of advertising while influencing top-level decisions.
- Qualifications: Experience in ad effectiveness and strong leadership skills required.
- Other info: Part-time options available; work one day a week in London.
The predicted salary is between 75000 - 90000 £ per year.
Job Description
Research Director | Advertising Effectiveness/Brand Lift Research
Salary: £75,000 to £90,000 plus bonus + great benefits
London 1 day per week in the office.
Open to part time 4 days a week too
We are looking for a strategic and commercially minded Research Director to lead high-impact advertising and media research. This is a senior role for someone with strong ad effectiveness credentials and a passion for shaping team culture, driving innovation and delivering work that matters.
You will play a key role in building client partnerships, guiding a talented team, and influencing decisions at the highest level. Expect to work across digital, social and cross-media campaigns, with plenty of opportunity to shape the future of the Ad Effectiveness Insight function.
Key Responsibilities
- Lead strategic ad effectiveness research projects from start to finish
- Act as a senior advisor to clients, including C-suite stakeholders
- Drive commercial success through smart pricing, scoping and planning
- Mentor and develop team members, supporting progression and retention
- Promote operational best practice and high-quality outputs
What You Will Bring
- Proven experience in ad effectiveness and media research
- Strong understanding of digital and cross-media methodologies
- Confident commercial decision-making and financial awareness
- Ability to influence and communicate at all levels
- Calm, adaptable leadership style with a focus on collaboration
This is a standout opportunity to step into a pivotal leadership role and help define the future of advertising research.
Apply below.
Research Director | Advertising Effectiveness/Brand Lift Research employer: ENI - Elizabeth Norman International
Contact Detail:
ENI - Elizabeth Norman International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research Director | Advertising Effectiveness/Brand Lift Research
✨Tip Number 1
Network with professionals in the advertising and media research field. Attend industry events, webinars, or conferences where you can meet potential colleagues and clients. Building these connections can give you insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in ad effectiveness and cross-media methodologies. Being well-versed in current tools and techniques will not only boost your confidence but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully mentored teams in the past. Highlight specific examples of how you've influenced decisions at a senior level, as this will resonate well with the hiring team.
✨Tip Number 4
Research the company's recent projects and case studies related to advertising effectiveness. This knowledge will help you tailor your conversations during interviews and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Research Director | Advertising Effectiveness/Brand Lift Research
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in advertising effectiveness and media research. Use specific examples that demonstrate your strategic thinking and leadership skills, particularly in guiding teams and influencing high-level decisions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for shaping team culture and driving innovation. Mention how your background aligns with the key responsibilities of the role, such as leading strategic projects and mentoring team members.
Showcase Relevant Achievements: Include quantifiable achievements in your application that reflect your success in ad effectiveness research. This could be successful campaigns you've led or innovative methodologies you've implemented that resulted in significant client impact.
Prepare for Potential Interviews: Anticipate questions related to your commercial decision-making and ability to influence stakeholders. Be ready to discuss your approach to mentoring team members and promoting operational best practices in your previous roles.
How to prepare for a job interview at ENI - Elizabeth Norman International
✨Showcase Your Strategic Thinking
As a Research Director, you'll need to demonstrate your ability to lead strategic ad effectiveness projects. Prepare examples of past projects where you successfully shaped research strategies and influenced outcomes, especially those involving C-suite stakeholders.
✨Highlight Your Commercial Acumen
This role requires strong commercial decision-making skills. Be ready to discuss how you've driven commercial success in previous roles, including smart pricing and planning. Use specific metrics or results to back up your claims.
✨Demonstrate Leadership and Mentorship Skills
Since mentoring team members is a key responsibility, think of instances where you've supported the growth of others. Share stories that illustrate your calm and adaptable leadership style, focusing on collaboration and team culture.
✨Prepare for Questions on Digital and Cross-Media Methodologies
Given the emphasis on digital and cross-media campaigns, brush up on the latest methodologies in these areas. Be prepared to discuss how you've applied these techniques in your previous work and how they can be leveraged in future projects.
