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- Tasks: Lead strategic qualitative research projects and engage with major consumer brands.
- Company: Join a top Creative Research & Strategy agency known for innovative methodologies.
- Benefits: Enjoy excellent career progression and hands-on client interaction.
- Why this job: Be part of a respected team solving big brand challenges creatively.
- Qualifications: Experience in qualitative research and a passion for brand planning required.
- Other info: Opportunity to work on exciting projects for global brands like Google and Ford.
The predicted salary is between 48000 - 72000 £ per year.
Are you a strategic qualitative researcher with a strong interest in brand planning? We are working with a Creative Research & Strategy agency who have cultivated partnerships with a diverse range of consumer brands. They do strategic, international qual, using experimental methodologies and cultural insights projects too.
They are looking to bring in either a confident Associate Director or established Director from a creative agency or someone who is fascinated about the world of brand planning to lead some of their biggest accounts from the offset. You will have the opportunity for lots of client contact, whilst staying hands-on in moderation and creating exceptional deliverables and multimedia outputs. It’s a chance to really be creative.
You will be passionate about strategic & exploratory briefs and a natural moderator. This agency is genuinely one of the best respected boutiques around, doing a mix of qual and ad hoc quant, solving companies’ biggest problems. Projects can be anything from multimarket innovation for Google, brand and innovation for Ford, and strategic advice for PepsiCo & William Grant's brands.
They have managed to differentiate themselves by hiring strategic minds and giving great insight and strategic advice, so not only can you be creative in project design and delivery but also strategic in your recommendations. This agency offers superb progression; the MDs both joined as RMs for example, and a lot of people have grown with the business. It has always been a great place to push your career on and learn the skills you need for the next stage as a director.
If this sounds like the role for you, apply now, or get in touch for more info!
Qualitative Research Director employer: ENI - Elizabeth Norman International
Contact Detail:
ENI - Elizabeth Norman International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Qualitative Research Director
✨Tip Number 1
Familiarise yourself with the latest trends in qualitative research and brand planning. This will not only help you during interviews but also demonstrate your genuine interest in the field, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the creative research and strategy space. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the agency's culture and expectations.
✨Tip Number 3
Prepare to discuss specific case studies from your past experience that highlight your strategic thinking and creativity. Be ready to explain how you've tackled complex problems and delivered exceptional results for clients.
✨Tip Number 4
Showcase your passion for cultural insights and international projects. Research the agency's previous work with brands like Google and Ford, and be prepared to share your thoughts on how you could contribute to similar projects.
We think you need these skills to ace Qualitative Research Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Qualitative Research Director. Familiarise yourself with brand planning and the specific methodologies mentioned in the job description.
Tailor Your CV: Highlight your relevant experience in qualitative research and brand planning. Use specific examples from your past roles that demonstrate your strategic thinking and creativity in project design and delivery.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for strategic and exploratory briefs. Mention your experience with international projects and how you can contribute to the agency's success with their high-profile clients.
Showcase Your Creativity: If possible, include examples of your previous work or projects that illustrate your creative approach to research and strategy. This could be in the form of case studies or multimedia outputs that you've developed.
How to prepare for a job interview at ENI - Elizabeth Norman International
✨Showcase Your Strategic Thinking
As a Qualitative Research Director, it's crucial to demonstrate your strategic mindset. Prepare examples of how you've approached brand planning in the past, highlighting your ability to connect insights with business objectives.
✨Be Ready to Discuss Methodologies
Familiarise yourself with various qualitative methodologies, especially experimental ones. Be prepared to discuss how you've applied these methods in previous projects and how they can benefit the agency's clients.
✨Highlight Your Client Interaction Skills
Since this role involves significant client contact, emphasise your experience in managing client relationships. Share specific instances where you've successfully navigated client expectations and delivered exceptional results.
✨Demonstrate Cultural Insight Awareness
Given the international nature of the work, showcase your understanding of cultural insights. Discuss any relevant experiences you've had working on global projects and how you adapted your research approach to different cultural contexts.
