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- Tasks: Lead brand planning and activation for Very Lazy, driving growth and market leadership.
- Company: Join a dynamic marketing team focused on innovation and consumer engagement.
- Benefits: Enjoy flexible working options and opportunities for professional development.
- Why this job: Be part of a vibrant brand culture that values creativity and collaboration.
- Qualifications: Ideal for those with marketing experience and a passion for brand management.
- Other info: This is a maternity cover role, offering a chance to make a real impact.
The predicted salary is between 28800 - 43200 £ per year.
English Provender Company provided pay range
This range is provided by English Provender Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from English Provender Company
The Brand Manager will lead the planning and day to day activation of our #1 flagship brand Very Lazy. Responsible for consumer, shopper and innovation plans that drive real growth in the UK.
Do The Right Thing, The Right Way:
To support the Marketing Manager with Brand Activation and product NPD/EPD pipeline and initiatives maintaining high quality standards across all consumer touchpoints.
To own, create, deliver, optimise 12–18-month brand plans on Very Lazy in the UK in order to drive market leadership in the UK elevating our #1 category position.
To work at pace to deliver timely product launches and effective marketing plans (including agency briefings, managing budgets & timelines), including NPD / EPD pipeline & packaging development.
To support Very Easy launch in the USA. building consumer and shopper demand & driving best practise at execution. Supporting sell-in, listings, trade shows and consumer activation, in order to meet 3-year growth targets.
To own and deliver “toolkits” including branded sell-in decks to retailers and one-page activity grids.
To own weekly agency calls (including Digital, customer services and US team) in order to make decisions and drive pace.
Put People First:
To collaborate and align with internal expertise and stakeholders where relevant (Commercial, Category, NPD, Production, Customer services) in order to maximise plans, drive brand growth and achieve flawless execution.
To communicate brand and product activation plans in a timely & effective way with internal and external stakeholders. To drive the love of our brands: Very Lazy
1. Act as brand champion a. Ensuring all internal and external stakeholders understand and support the brand’s objectives and plans for achieving them
2. Be the voice of the brands
a. Immerse, steward and champion our brand personalities and bring them to life, (Commercial, Factory, Agencies, Retailer, Consumer).
b. Monthly store visits and dotcom checks with reports back into the business (insights -> action)
To visit Newport factory once a month and build relationship, quality and communication. Adhere to all company rules and procedures, paying particular attention to health and safety.
To work as a valued member of the marketing team to support wider team objectives and contribute to areas of common interest.
Be Better Everyday:
To own, manage and report on marketing budgets & ROI To own weekly sales and monthly brand tracking reviewing performance and making recommendations.
To identify growth opportunities and anticipate threats by maintaining a strong understanding of relevant market dynamics (consumer, category, competitor and trade).
To turn insight into recommendation and action in order to meet targets and drive GM (Gross margin), Sales in, RSV (Retail sales), Brand Share (value, volume), Stock levels & ROI.
Bring Positive Energy:
To portray a positive image of the company and its values in a professional manner at all times.
To be the audience champion for our younger consumers (cultural / food trends, consumer behaviour, competitor activities, store) in order to recommend and action growth opportunities.
To be a proud brand owner (responsible for samples to buyers & sell in decks that ooze our personality!).
To work as a valued member of the marketing team to support wider team objectives and contribute to areas of common interest.
To support the Marketing Manager in developing wider marketing team initiatives and contribute to areas of common interest.
Seniority level
Associate
Employment type
Contract
Job function
Marketing and Manufacturing
Industries
Food and Beverage Manufacturing and Marketing Services
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Brand Manager (Maternity Cover) employer: English Provender Company
Contact Detail:
English Provender Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager (Maternity Cover)
✨Tip Number 1
Familiarise yourself with the Very Lazy brand and its market position. Understanding the brand's personality and current marketing strategies will help you articulate how you can contribute to its growth during the interview.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in brand management or have worked with food brands. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful brand activations or product launches you've been involved in. Highlight your ability to manage budgets and timelines effectively, as these are crucial for this role.
✨Tip Number 4
Stay updated on current food trends and consumer behaviour, particularly in the UK market. Being able to demonstrate your knowledge of market dynamics will show that you're proactive and ready to drive brand growth.
We think you need these skills to ace Brand Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in food or consumer goods. Use specific examples that demonstrate your ability to drive growth and manage product launches.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Very Lazy brand and how your skills align with the job requirements. Mention your understanding of market dynamics and your experience in collaborating with various stakeholders.
Showcase Your Analytical Skills: Include examples of how you've used data to inform marketing strategies or product development. Highlight any experience you have with budget management and ROI analysis, as these are key responsibilities in this role.
Demonstrate Brand Passion: Convey your enthusiasm for the brand and its values. Share insights about current food trends or consumer behaviour that could benefit the Very Lazy brand, showing that you are not just a candidate, but a brand champion.
How to prepare for a job interview at English Provender Company
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly understand Very Lazy's brand values, target audience, and market position. Be prepared to discuss how you can contribute to maintaining and enhancing its reputation.
✨Showcase Your Strategic Thinking
Be ready to share examples of how you've successfully developed and executed brand plans in the past. Highlight your ability to analyse market trends and consumer behaviour to drive growth.
✨Demonstrate Collaboration Skills
Since the role involves working with various internal and external stakeholders, prepare to discuss your experience in cross-functional collaboration. Share specific instances where you’ve effectively communicated and aligned with different teams.
✨Prepare for Practical Scenarios
Expect to be asked about how you would handle specific challenges related to brand activation or product launches. Think through potential scenarios and how you would approach them, showcasing your problem-solving skills.