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- Tasks: Lead brand activation and marketing plans for Newmans Own and English Provender.
- Company: Join a dynamic team focused on impactful food brands with a commitment to quality.
- Benefits: Enjoy opportunities for professional growth, collaboration, and a vibrant work culture.
- Why this job: Gain hands-on marketing experience while driving brand love and consumer engagement.
- Qualifications: No specific experience required; passion for marketing and brands is key.
- Other info: Be part of a supportive team that values creativity and innovation.
The predicted salary is between 28800 - 43200 £ per year.
DEPARTMENT: Marketing
REPORTS TO: Marketing Manager
RESPONSIBLE FOR: Newmans Own & New Launches
JOB PURPOSE: The Assistant Brand Manager will lead the planning and day to day activation of Newmans Own in the UK and English Provender in the US, whilst learning and developing your marketing skills ‘on the job’ and being fully supported by the Marketing Manager.
Do The Right Thing, The Right Way:
- To support the Marketing Manager with Brand Activation, NPD/EPD pipeline and initiatives maintaining high quality standards.
- To support, create, deliver, optimise 12-month brand plans on the licensed Newmans Own in the UK and English Provender in the USA.
- Building consumer and shopper demand & driving best practise at execution.
- To work at pace to deliver timely product launches and effective marketing plans (including agency briefings, managing budgets & timelines), including NPD / EPD pipeline & packaging development.
- To support Brand Manager (Very Lazy) with Very Easy US listings (e.g. new line forms).
- To deliver “toolkits” including branded sell-in decks to retailers and one-page activity grids.
- To contribute to weekly agency calls (including Digital, customer services and licensor) in order to make decisions and drive pace.
Put People First:
- To collaborate and align with internal expertise and stakeholders where relevant (Commercial, Category, NPD, Production, Customer services) in order to maximise plans, drive brand growth and achieve flawless execution.
- To support with our US licensor Newman’s Own with weekly calls, best practise and collaborative plans that drive impact and efficiency.
- To communicate brand and product activation plans in a timely & effective way with internal and external stakeholders.
To drive the love of our brands: Newmans Own and English Provender:
- Act as brand champion ensuring all internal and external stakeholders understand and support the brand’s objectives and plans for achieving them.
- Be the voice of the brands immersing, stewarding and championing our brand personalities and bringing them to life (Commercial, Factory, Agencies, Retailer, Consumer).
- Monthly store visits and dotcom checks with reports back into the business (insights -> action).
To work as a valued member of the marketing team to support wider team objectives and contribute to areas of common interest. To adhere to all company rules and procedures, paying particular attention to health and safety.
Be Better Everyday:
- To own, manage and report on marketing budgets & ROI.
- To own weekly sales and monthly brand tracking reviewing performance and making recommendations.
- To turn insight into recommendation and action in order to deliver targets against KPI’s including GM (Gross margin), Sales in, RSV (Retail sales), Brand Share (value, volume), Stock levels & ROI.
Bring Positive Energy:
- To portray a positive image of the company and its values in a professional manner at all times.
- To be the audience champion for our older consumers (cultural / food trends, consumer behaviour, competitor activities, store) in order to recommend and action growth opportunities.
Assistant Brand Manager employer: English Provender Company
Contact Detail:
English Provender Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager
✨Tip Number 1
Familiarise yourself with the brands you'll be working on, like Newmans Own and English Provender. Understanding their values, target audience, and current market position will help you speak confidently about them during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in brand management. Attend industry events or join relevant online groups to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Stay updated on the latest marketing trends and best practices, particularly in brand activation and product launches. This knowledge will not only impress your interviewers but also demonstrate your commitment to continuous learning.
✨Tip Number 4
Prepare to discuss specific examples of how you've contributed to brand growth or marketing initiatives in the past. Highlighting your hands-on experience will show that you're ready to take on the responsibilities of the Assistant Brand Manager role.
We think you need these skills to ace Assistant Brand Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and expectations of the Assistant Brand Manager position. Tailor your application to highlight relevant experiences that align with these duties.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your marketing experience, skills, and achievements. Use specific examples that demonstrate your ability to manage brand activation and collaborate with stakeholders.
Write a Strong Cover Letter: In your cover letter, express your passion for brand management and how your background makes you a perfect fit for the role. Mention your understanding of the brands involved and how you can contribute to their growth.
Showcase Your Analytical Skills: Highlight any experience you have with managing budgets, tracking performance metrics, or turning insights into actionable recommendations. This will demonstrate your capability to own and report on marketing budgets and ROI.
How to prepare for a job interview at English Provender Company
✨Understand the Brand
Before the interview, take some time to research Newmans Own and English Provender. Familiarise yourself with their brand values, product offerings, and recent marketing campaigns. This will help you demonstrate your passion for the brands and show that you're proactive.
✨Showcase Your Marketing Skills
Be prepared to discuss your previous marketing experiences and how they relate to the role of Assistant Brand Manager. Highlight any specific projects where you've successfully managed budgets, timelines, or product launches, as these are key responsibilities in the job description.
✨Prepare for Collaboration Questions
Since the role involves working closely with various stakeholders, think of examples from your past where you've collaborated effectively. Be ready to explain how you communicate and align with different teams to achieve common goals.
✨Demonstrate Your Analytical Skills
The job requires turning insights into actionable recommendations. Prepare to discuss how you've used data to inform marketing strategies in the past. Bring examples of how you've tracked performance metrics and made adjustments based on your findings.
