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- Tasks: Lead brand activation and product launches for Newmans Own and English Provender.
- Company: Join a dynamic marketing team focused on innovative food brands with a strong ethical mission.
- Benefits: Enjoy flexible working options, professional development, and a vibrant team culture.
- Why this job: Gain hands-on marketing experience while driving impactful brand growth and consumer engagement.
- Qualifications: Ideal for marketing enthusiasts; no prior experience required, just a passion for brands.
- Other info: Opportunity to collaborate with industry experts and contribute to exciting new product launches.
The predicted salary is between 28800 - 48000 £ per year.
DEPARTMENT: Marketing
REPORTS TO: Marketing Manager
RESPONSIBLE FOR: Newmans Own & New Launches
JOB PURPOSE: The Assistant Brand Manager will lead the planning and day to day activation of Newmans Own in the UK and English Provender in the US, whilst learning and developing your marketing skills ‘on the job’ and being fully supported by the Marketing Manager.
Do The Right Thing, The Right Way:
- To support the Marketing Manager with Brand Activation, NPD/EPD pipeline and initiatives maintaining high quality standards.
- To support, create, deliver, optimise 12-month brand plans on the licensed Newmans Own in the UK and English Provender in the USA. Building consumer and shopper demand & driving best practise at execution.
- To work at pace to deliver timely product launches and effective marketing plans (including agency briefings, managing budgets & timelines), including NPD / EPD pipeline & packaging development.
- To support Brand Manager (Very Lazy) with Very Easy US listings (e.g. new line forms).
- To deliver “toolkits” including branded sell-in decks to retailers and one-page activity grids.
- To contribute to weekly agency calls (including Digital, customer services and licensor) in order to make decisions and drive pace.
Put People First:
- To collaborate and align with internal expertise and stakeholders where relevant (Commercial, Category, NPD, Production, Customer services) in order to maximise plans, drive brand growth and achieve flawless execution.
- To support with our US licensor Newman’s Own with weekly calls, best practise and collaborative plans that drive impact and efficiency.
- To communicate brand and product activation plans in a timely & effective way with internal and external stakeholders.
- To drive the love of our brands: Newmans Own and English Provender:
- Act as brand champion ensuring all internal and external stakeholders understand and support the brand’s objectives and plans for achieving them.
- Be the voice of the brands immersing, stewarding and championing our brand personalities and bringing them to life (Commercial, Factory, Agencies, Retailer, Consumer).
- Monthly store visits and dotcom checks with reports back into the business (insights -> action).
Be Better Everyday:
- To own, manage and report on marketing budgets & ROI.
- To own weekly sales and monthly brand tracking reviewing performance and making recommendations.
- To turn insight into recommendation and action in order to deliver targets against KPI’s including GM (Gross margin), Sales in, RSV (Retail sales), Brand Share (value, volume), Stock levels & ROI.
Bring Positive Energy:
- To portray a positive image of the company and its values in a professional manner at all times.
- To be the audience champion for our older consumers (cultural / food trends, consumer behaviour, competitor activities, store) in order to recommend and action growth opportunities.
Assistant Brand Manager employer: English Provender Company
Contact Detail:
English Provender Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager
✨Tip Number 1
Familiarise yourself with the brands you'll be working on, like Newmans Own and English Provender. Understanding their market positioning, target audience, and recent campaigns will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in brand management. Attend industry events or join relevant online groups to connect with potential colleagues and gain insights into the role.
✨Tip Number 3
Stay updated on current marketing trends and best practices, particularly in brand activation and product launches. Being able to discuss recent successful campaigns or innovative strategies can set you apart from other candidates.
✨Tip Number 4
Prepare to demonstrate your analytical skills by reviewing case studies or examples of how data-driven decisions have impacted brand performance. This will show your ability to turn insights into actionable recommendations, a key aspect of the role.
We think you need these skills to ace Assistant Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing. Focus on any previous roles where you've been involved in product launches or brand activation, as these are key aspects of the Assistant Brand Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brands Newmans Own and English Provender. Discuss how your skills align with the job responsibilities, particularly in areas like collaboration, budget management, and consumer insights.
Showcase Your Marketing Knowledge: Demonstrate your understanding of marketing principles and strategies in your application. Mention any specific tools or methodologies you are familiar with that could be beneficial for brand planning and execution.
Highlight Team Collaboration Skills: Since the role involves working closely with various stakeholders, emphasise your ability to collaborate effectively. Provide examples of past experiences where you successfully worked within a team to achieve common goals.
How to prepare for a job interview at English Provender Company
✨Know the Brand Inside Out
Before the interview, make sure you research Newmans Own and English Provender thoroughly. Understand their brand values, product offerings, and recent marketing campaigns. This will help you demonstrate your passion for the brands and show how you can contribute to their growth.
✨Showcase Your Marketing Skills
Be prepared to discuss your previous marketing experiences and how they relate to the role of Assistant Brand Manager. Highlight any specific projects where you successfully managed budgets, timelines, or product launches, as these are key responsibilities in the job description.
✨Prepare for Collaborative Scenarios
Since the role involves working with various stakeholders, think of examples where you've successfully collaborated with others. Be ready to discuss how you communicate effectively and drive results through teamwork, as this is crucial for maximising plans and achieving flawless execution.
✨Demonstrate Your Analytical Skills
The Assistant Brand Manager will need to manage marketing budgets and track performance against KPIs. Prepare to discuss how you've used data and insights to inform your marketing decisions in the past, and be ready to suggest how you would approach this aspect of the role.
