At a Glance
- Tasks: Manage global digital marketing campaigns and optimise Google Ads for lead generation.
- Company: Join a rapidly growing international language school with a vibrant culture.
- Benefits: Competitive salary, hands-on experience, and opportunities for professional growth.
- Other info: Work fully on-site in London, Malta, Manchester, or Dublin.
- Why this job: Make a real impact in global marketing while collaborating with diverse teams.
- Qualifications: Experience in digital marketing and strong organisational skills required.
The predicted salary is between 40000 - 50000 £ per year.
English Path is a rapidly growing international language school delivering immersive English, French, and German learning experiences across the UK, Europe, North America, and the Middle East.
About the Role: English Path is looking for a conscientious, organised and hands-on Senior Marketing Executive to support the delivery of global digital marketing campaigns and cross-functional marketing projects. The successful candidate will support campaigns across English Path’s global campuses and international markets. They will work closely with the Digital Marketing Manager and collaborate with Sales, CRM, Content, Creative, Technology, Admissions and regional teams.
Please Note: This role is based fully On-site and can be based in the following locations: London, Malta, Manchester or Dublin.
Key Responsibilities:
- Manage and optimise Google Ads campaigns across global markets, driving lead generation and improving campaign performance.
- Build and execute targeted email marketing campaigns to support student recruitment, events and sales objectives.
- Develop and maintain marketing automation workflows using tools such as Zapier, ManyChat and Zoho to improve efficiency and lead nurturing.
- Coordinate digital marketing projects across Marketing, Sales, CRM, Technology and regional teams, ensuring successful delivery.
- Monitor campaign performance using GA4, Google Tag Manager, Looker Studio and CRM reporting, providing actionable insights and recommendations.
- Leverage AI tools to enhance campaign planning, content creation, reporting, research and process automation while maintaining quality and accuracy.
- Collaborate with global stakeholders to deliver marketing initiatives across multiple campuses, markets and audiences.
- Continuously identify opportunities to improve campaign performance, streamline processes and support business growth.
Essential Skills
Senior Marketing Executive employer: English Path
English Path is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation are encouraged. With opportunities for professional growth and development across its international campuses, employees benefit from a supportive environment that values teamwork and cross-functional collaboration. Located in vibrant cities like London, Malta, Manchester, and Dublin, English Path offers a unique chance to be part of a rapidly growing language school dedicated to delivering transformative learning experiences.
