At a Glance
- Tasks: Lead global digital marketing campaigns and optimise Google Ads for student recruitment.
- Company: Join English Path, a dynamic international language school with a passion for immersive learning.
- Benefits: Competitive salary, hands-on experience, and opportunities for professional growth.
- Other info: Work fully on-site in vibrant locations like London, Malta, Manchester, or Dublin.
- Why this job: Make a real impact in global marketing while collaborating with diverse teams.
- Qualifications: Bachelor’s degree in Marketing or related field; Google Ads experience required.
The predicted salary is between 35000 - 45000 £ per year.
English Path is a rapidly growing international language school delivering immersive English, French, and German learning experiences across the UK, Europe, North America, and the Middle East.
About the Role:
English Path is looking for a conscientious, organised and hands-on Senior Marketing Executive to support the delivery of global digital marketing campaigns and cross-functional marketing projects. The successful candidate will support campaigns across English Path’s global campuses and international markets. They will work closely with the Digital Marketing Manager and collaborate with Sales, CRM, Content, Creative, Technology, Admissions and regional teams.
Please Note: This role is based fully On-site and can be based in the following locations: London, Malta, Manchester or Dublin.
Key Responsibilities:
- Manage and optimise Google Ads campaigns across global markets, driving lead generation and improving campaign performance.
- Build and execute targeted email marketing campaigns to support student recruitment, events and sales objectives.
- Develop and maintain marketing automation workflows using tools such as Zapier, ManyChat and Zoho to improve efficiency and lead nurturing.
- Coordinate digital marketing projects across Marketing, Sales, CRM, Technology and regional teams, ensuring successful delivery.
- Monitor campaign performance using GA4, Google Tag Manager, Looker Studio and CRM reporting, providing actionable insights and recommendations.
- Leverage AI tools to enhance campaign planning, content creation, reporting, research and process automation while maintaining quality and accuracy.
- Collaborate with global stakeholders to deliver marketing initiatives across multiple campuses, markets and audiences.
- Continuously identify opportunities to improve campaign performance, streamline processes and support business growth.
Essential Skills & Experience:
- Bachelor’s degree in Marketing, Digital Marketing, Business, Communications or a related discipline or equivalent demonstrable experience.
- Moderate to advanced hands-on Google Ads experience.
- Experience building, managing and optimising lead-generation campaigns.
- Strong understanding of Google Ads campaign structure, keywords, bidding, targeting and conversion measurement.
- Experience managing projects, tasks, deadlines and multiple stakeholders.
- Practical experience using AI tools in a professional environment.
- Strong prompt-writing and AI-instruction skills.
- Ability to review and improve AI-generated outputs.
- Strong analytical and problem-solving abilities.
- Excellent attention to detail.
- Strong written and verbal communication skills.
- Ability to manage multiple priorities in a fast-moving environment.
- A proactive and hands-on approach to work.
- Confidence working independently while following approval processes.
Desirable:
- Master’s degree in Marketing, Digital Marketing or a related discipline.
- Experience with Meta Ads.
- Experience using Zapier, ManyChat or similar automation platforms.
- Familiarity with Zoho CRM, Zoho Campaigns or Zoho Forms.
- Familiarity with GA4, Google Tag Manager or Looker Studio.
- Experience with email marketing or CRM segmentation.
- Experience working in international education, travel or another multi-location organisation.
- Experience supporting multilingual or multi-market campaigns.
- Fluency in an additional language.
- Relevant Google Ads, analytics, project management or AI certifications.
Safeguarding Commitment:
English Path is committed to safeguarding and promoting the welfare of young people and vulnerable adults. We expect all staff to share this commitment. The successful candidate will be required to undergo relevant background checks.
Senior Marketing Executive in England employer: English Path
English Path is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation thrive. With opportunities for professional growth and development across its global campuses in vibrant locations like London, Malta, Manchester, and Dublin, employees are empowered to make a meaningful impact in the international education sector. The company prioritises employee well-being and offers a supportive environment that encourages teamwork and the use of cutting-edge technology to enhance marketing strategies.
