At a Glance
- Tasks: Create engaging content for social media and digital platforms, driving brand storytelling.
- Company: Join the English National Ballet, a vibrant organisation sharing the beauty of ballet.
- Benefits: Diverse and inclusive workplace with opportunities for growth and development.
- Other info: Located in East London, we welcome local applicants and those from diverse backgrounds.
- Why this job: Be part of a creative team that shapes the online presence of a renowned ballet company.
- Qualifications: Experience in social media management and a flair for captivating copywriting.
The predicted salary is between 30000 - 40000 € per year.
The Social Media and Digital Officer plays a vital role in sharing English National Ballet’s story with our audiences. You’ll work across social media channels and digital platforms, supporting campaigns, projects and brand storytelling, to ensure our online presence remains engaging, accurate and well‑managed. You will work closely with content creators, internal teams and other stakeholders to ensure digital content is audience focused, optimised for each platform, and supported by clear performance insights.
Responsibilities
- Creating compelling content for social media channels and digital platforms, including copywriting, publishing, scheduling and reporting.
- Writing engaging captions for social posts, adapting for platforms and incorporating relevant hashtags, keywords, and calls‑to‑action.
- Managing the social media content and publishing calendar, ensuring channels are optimised and reflect the full breadth of the company’s work, on stage and beyond.
- Supporting the Digital Manager on content production and the delivery of digital campaigns and initiatives.
- Monitoring and analysing performance metrics across platforms.
- Keeping abreast of trends and sharing insights to inform future digital activity.
- Scheduling, writing and publishing blog posts on ballet.org.uk.
Key Selection Criteria
- Experience managing or supporting successful social media channels with an excellent understanding of what makes engaging content.
- A flair for copywriting and editing for digital platforms, with excellent attention to detail.
- Keen social user with an understanding of social media best practices and platform trends.
- Experience of interpreting performance data using analytics tools, and using insights to shape content and channel approach.
- Good time management skills with the ability to efficiently prioritise, meet deadlines, plan, and organise while maintaining the highest standards of accuracy.
- Ability to build positive, collaborative working relationships and provide a friendly service to people at all levels within the organisation and externally.
We are committed to building a diverse and inclusive workforce where staff of all backgrounds can thrive and grow. We would particularly like to hear from global majority applicants and from applicants living with a disability or a long-term health condition, both groups which are currently underrepresented in our organisation. English National Ballet is a Disability Confident Committed organisation. English National Ballet is based at the Mulryan Centre for Dance on London City Island in Canning Town, East London. We would particularly like to hear from local East London residents, and would encourage those based in the boroughs of Tower Hamlets, Newham, Waltham Forest, and Hackney to apply.
Social Media and Digital Officer employer: English National Ballet
At English National Ballet, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Located in the heart of East London, our team enjoys a collaborative environment where creativity thrives, alongside opportunities for professional growth and development. We are committed to diversity and actively encourage applications from underrepresented groups, ensuring that every voice is heard and valued within our organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Digital Officer
✨Tip Number 1
Get your social media game on point! Before applying, make sure your own profiles reflect the skills you want to showcase. Share content that aligns with the role and engage with relevant communities to show you're already part of the conversation.
✨Tip Number 2
Network like a pro! Reach out to current or former employees of English National Ballet on LinkedIn. Ask them about their experiences and any tips they might have for landing the Social Media and Digital Officer role. You never know who might give you the inside scoop!
✨Tip Number 3
Show off your creativity! When you get the chance to interview, come prepared with ideas for campaigns or content that could elevate their online presence. This will demonstrate your passion and understanding of their brand storytelling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at English National Ballet. Let’s get you that job!
We think you need these skills to ace Social Media and Digital Officer
Some tips for your application 🫡
Show Your Passion for Ballet:When you're writing your application, let your love for ballet shine through! Share why you’re excited about the role and how your passion aligns with our mission at English National Ballet.
Tailor Your Content:Make sure to customise your application to highlight your experience with social media and digital content. Use examples that showcase your skills in copywriting and managing social media channels, just like we do!
Be Data-Driven:Don’t forget to mention your experience with performance metrics! We love candidates who can interpret data and use insights to shape their content strategy, so share any relevant tools or analytics you've worked with.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at English National Ballet
✨Know Your Platforms
Before the interview, make sure you’re familiar with the social media channels the company uses. Dive into their posts, understand their tone, and identify what works well. This will help you discuss how you can contribute to their online presence.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work. Bring along a portfolio or have links ready to share. Be ready to discuss how you adapt content for different platforms and why certain styles resonate with audiences.
✨Understand Performance Metrics
Brush up on your knowledge of analytics tools and be prepared to talk about how you’ve used data to shape content strategies in the past. Highlight specific metrics you’ve monitored and how they influenced your decisions.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, think of examples where you’ve successfully collaborated in the past. Emphasise your ability to build positive relationships and how you handle feedback from different stakeholders.
