Head of Sales

Location: Worcestershire

Contract: Permanent

Hybrid working: office 3 days per week plus seeing customers

The Company

Established British manufacturer, producing high-performance products to multi-industry standards from our precision manufacturing facility in Worcestershire.

We sell worldwide, hold long-standing relationships with distributors and end users alike, and are trusted for technical quality and commercial reliability.

We are now looking for a senior commercial leader to take ownership of sales and develop a key leadership role within the business.

The Opportunity

This is a hands-on leadership role for someone who wants to build something. You will inherit an active sales team, and work closely with an established marketing function, and a pipeline of both outbound and inbound opportunities. Your role is to ensure all commercial activity is aligned, measured, and converted into revenue.

There are three commercial engines we need to run better: proactive business development across our UK and international markets, the consistent conversion of inbound marketing leads into sales, and the clear communication of commercial priorities and market opportunities that shape our sales and marketing strategy to full optimisation.

Reporting directly to the board, you will lead the commercial function, set the direction for the team, and be personally active in winning and developing key accounts. You will also take ownership of ensuring marketing activity supports commercial objectives, translating market intelligence, customer feedback, and sales priorities into focused campaigns that generate measurable business growth.

What you will be doing as Head of Sales:

• Leading and developing the sales team, setting priorities, coaching performance, and building a culture of accountability and follow-through.
• Taking personal ownership of key accounts and high-value prospects across UK and international markets.
• Building a structured, disciplined process for inbound lead management and conversion from marketing enquiry to confirmed order.
• Developing and executing export sales strategy across our core geographies and sectors.
• Owning the communication of commercial priorities, customer insights, and market opportunities to ensure marketing activity is aligned with the sales strategy.
• Working closely with marketing to develop and measure campaigns, lead generation activity, and customer engagement initiatives that support revenue growth.
• Using market feedback, customer trends, and competitive intelligence to influence marketing plans, product positioning, and go-to-market activity.
• Maintaining pipeline rigour through CRM and holding the team to the same standard.
• Reporting commercial performance, lead generation effectiveness, and sales conversion metrics to the board with clarity and confidence.

What we are looking for in the Head of Sales:

• Ideally, a proven record of accomplishment in B2B sales within a manufacturing or technical product environment.
• Experience managing and developing a sales team, not just contributing to one.
• Experience working closely with marketing teams and taking ownership of the commercial effectiveness of marketing activity.
• A disciplined approach to pipeline management, lead follow-up, and conversion you close things.
• Strong export or international sales experience in business development.
• Able to learn and communicate technical product information confidently.
• Commercially astute, analytical, and target driven.
• Excellent communicator at all levels of customers, distributors, internal stakeholders, marketing teams, and board.
• CRM-literate and comfortable with data-driven decision making.
• Full UK driving licence and willingness to travel internationally.
• Willingness and desire to work onsite when not visiting customers.

Beneficial:

• Ideally, sector experience in Marine, defence, Lifting and/or general industry.
• A second European language (beneficial, although not essential).

Why This Role:

This is not a maintenance job. It is a genuine opportunity for a commercially ambitious person to run a sales function in a well-regarded British manufacturer with a clear path upward if you deliver. We are open to discussing scope, structure, and package with the right candidate.

What is in it for you?

• Market rate salary DOE and opportunity to earn.
• Become a key part of the SLT in a growing niche market sector.
• 29 days holiday (including bank and public holidays) growing to 31 with extended service.
• Working with a close-knit friendly team.
• A role with huge variety and opportunity to travel.

To Apply:

Send your CV and a brief note on why this role interests you. Shortlisted candidates will be contacted within 10 working days.