At a Glance
- Tasks: Drive revenue growth through brand partnerships and innovative business development in cricket.
- Company: Join the England and Wales Cricket Board, a leader in sports management.
- Benefits: Enjoy 25 days holiday, private medical insurance, and a supportive work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a significant impact on the future of cricket while working with top brands.
- Qualifications: 12-15 years in sports marketing or partnerships with strong negotiation skills.
The predicted salary is between 80000 - 100000 £ per year.
The role reports to the Chief Revenue Officer and is responsible for growing and diversifying ECB revenues through brand partnerships, licensing and other integrated business development programmes across England Cricket, The Vitality T20 Blast, The Hundred, the County Championship and other domestic cricket and recreational events. The role also leads partnership management and operations across events and matches, supporting commercial frameworks with players and agencies.
Responsibilities
- Day‑to‑day responsibilities include:
- sales, renewals, relationship management, servicing and partnership operations of brands/partners
- agency and supplier management
- venue management
- PCA & TEPP management
- licensing
- budget ownership
- Strategic responsibilities include:
- lead strategy, influence, and support execution of the development and commercialisation of the brand of women’s cricket/England Women
- develop digital, data and technology architecture that can lead to monetisation
- campaigns, content and programmes that can integrate a brand authentically and editorially
- drive the development, planning and execution of ECB’s sales activities against annual targets in excess of £30 million
- lead the day‑to‑day operations of the Cricket Partnerships venture in partnership with Two Circles
- direct the Commercial Partnerships team and ECB’s relationships with key commercial partners
- oversee intersections between commercial and operational activities across ECB departments, counties, digital and data portfolio and agency partners
- build cooperative relationships with senior level colleagues in the First‑Class Counties and the MCC
- Other duties include:
- building and executing integrated brand partnership and activation programmes across ECB content, digital, data and technology architecture to grow fans and audiences
- leading on licensing, merchandise and retail strategies for England Cricket and The Hundred
- identifying and securing strategic partners and exploring new revenue opportunities for English cricket
- managing commercial relationships with the PCA, Team England Player Partnership and the Counties, including negotiating key commercial rights agreements
- collaborating with the Commercial department, The Hundred team and ECB leadership to ensure commercial views are represented
- office‑based; requires presence in the office a minimum of three days per week
Qualifications
- 12‑15 years of industry experience ideally at a rights holder, brand or agency
- Strong relationships across sport, brand marketing and broadcast
- Comprehensive knowledge of sales, marketing, sports sponsorship, partnership operations, content, data and digital
- Understanding of conventional and digital media platforms within the modern marketing mix
- Deep understanding of audiences and consumer brands
- Outstanding sales, problem‑solving and negotiating skills
- Strong analytical and creative capabilities
- Experience with legal agreements and contract negotiations
- Deadline‑driven with high sales delivery ambition
- Proven record of successful client relationships and strategic account management
- Excellent interpersonal, communication, planning, organisational and presentation skills
- Attention to detail and adaptability in an evolving environment
Benefits
- 25 days holiday per year
- 2 days volunteering per year
- Pension scheme
- Private medical insurance
- Employee health cash‑back plan
- Long‑term sickness insurance
- Life assurance – multiple of annual basic salary
- Enhanced family leave and pay
- OpenBlend coaching and performance management tool
- Learning and development programmes
- Employee Assistance Programme – confidential access to counselling, wellbeing and financial/legal advice
- Cycle 2 Work Scheme
- Season ticket loan
- Preferential access to England games tickets
Commercial Director, Cricket Partnerships & Growth in London employer: England & Wales Cricket Board (ECB)
As a leading organisation in the world of cricket, the ECB offers an exceptional work environment for the Commercial Director role, fostering a culture of collaboration and innovation. Employees benefit from a comprehensive package that includes generous holiday allowances, private medical insurance, and robust professional development opportunities, all while being part of a dynamic team dedicated to enhancing the future of English cricket. Located in a vibrant setting, this position not only allows for meaningful contributions to the sport but also provides unique access to high-profile events and partnerships.
Contact Details:
England & Wales Cricket Board (ECB) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Director, Cricket Partnerships & Growth in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cricket and sports marketing world. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential partners or colleagues. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with someone from the ECB or related fields, make sure to highlight your experience in sales, partnership management, and brand activation. Share specific examples of how you've driven revenue growth in the past – it’ll make you stand out!
✨Tip Number 3
Don’t just apply anywhere; focus on us! Check out our website for openings that match your skills. Tailor your approach to show how you can contribute to growing and diversifying ECB revenues. We love seeing candidates who are genuinely interested in what we do!
✨Tip Number 4
Prepare for interviews by researching the latest trends in sports sponsorship and digital marketing. Be ready to discuss how you can leverage data and technology to enhance brand partnerships. The more informed you are, the better you’ll impress during those crucial conversations!
We think you need these skills to ace Commercial Director, Cricket Partnerships & Growth in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Commercial Director. Highlight your experience in brand partnerships and revenue growth, especially in sports. We want to see how your background aligns with our goals at ECB!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about cricket and how you can contribute to our mission. Be specific about your achievements in sales and partnership management.
Showcase Your Strategic Thinking:In your application, demonstrate your strategic mindset. Share examples of how you've developed and executed successful commercial strategies in the past. We love seeing innovative ideas that can drive growth!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at England & Wales Cricket Board (ECB)
✨Know Your Cricket Inside Out
Make sure you brush up on your knowledge of cricket, especially the ECB's initiatives like The Hundred and the Vitality T20 Blast. Understanding the current landscape of English cricket and its commercial opportunities will show that you're genuinely interested and well-prepared.
✨Showcase Your Strategic Thinking
Be ready to discuss how you would approach growing and diversifying revenues. Prepare examples from your past experiences where you've successfully developed and executed strategies in sports marketing or partnerships. This will demonstrate your capability to lead and influence.
✨Build Relationships Before You Walk In
Networking is key in this role. If possible, connect with current or former employees of the ECB or related organisations before your interview. Having insights from insiders can give you an edge and help you understand the company culture better.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving and negotiation skills. Think of specific scenarios where you've had to manage partnerships or resolve conflicts. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
