At a Glance
- Tasks: Drive revenue growth through brand partnerships and innovative business development in cricket.
- Company: Join the England and Wales Cricket Board, a leader in sports management.
- Benefits: Enjoy 25 days holiday, private medical insurance, and a supportive work environment.
- Other info: Office-based role with flexible working options and excellent career development opportunities.
- Why this job: Make a significant impact on the future of cricket while working with top brands.
- Qualifications: 12-15 years in sports marketing or partnerships with strong relationship-building skills.
The predicted salary is between 80000 - 100000 £ per year.
The role reports to the Chief Revenue Officer and is responsible for growing and diversifying ECB revenues through brand partnerships, licensing and other integrated business development programmes across England Cricket, The Vitality T20 Blast, The Hundred, the County Championship and other domestic cricket and recreational events. The role also leads partnership management and operations across events and matches, supporting commercial frameworks with players and agencies.
Responsibilities
- Sales, renewals, relationship management, servicing and partnership operations of brands/partners
- Agency and supplier management
- Venue management
- PCA & TEPP management
- Licensing budget ownership
Strategic responsibilities
- Lead strategy, influence, and support execution of the development and commercialisation of the brand of women’s cricket/England Women
- Develop digital, data and technology architecture that can lead to monetisation campaigns, content and programmes that can integrate a brand authentically and editorially
- Drive the development, planning and execution of ECB’s sales activities against annual targets in excess of £30 million
- Lead the day‑to‑day operations of the Cricket Partnerships venture in partnership with Two Circles
- Direct the Commercial Partnerships team and ECB’s relationships with key commercial partners
- Oversee intersections between commercial and operational activities across ECB departments, counties, digital and data portfolio and agency partners
- Build cooperative relationships with senior level colleagues in the First‑Class Counties and the MCC
Other duties
- Building and executing integrated brand partnership and activation programmes across ECB content, digital, data and technology architecture to grow fans and audiences
- Leading on licensing, merchandise and retail strategies for England Cricket and The Hundred
- Identifying and securing strategic partners and exploring new revenue opportunities for English cricket
- Managing commercial relationships with the PCA, Team England Player Partnership and the Counties, including negotiating key commercial rights agreements
- Collaborating with the Commercial department, The Hundred team and ECB leadership to ensure commercial views are represented
- Office‑based; requires presence in the office a minimum of three days per week
Qualifications
- 12‑15 years of industry experience ideally at a rights holder, brand or agency
- Strong relationships across sport, brand marketing and broadcast
- Comprehensive knowledge of sales, marketing, sports sponsorship, partnership operations, content, data and digital
- Understanding of conventional and digital media platforms within the modern marketing mix
- Deep understanding of audiences and consumer brands
- Outstanding sales, problem‑solving and negotiating skills
- Strong analytical and creative capabilities
- Experience with legal agreements and contract negotiations
- Deadline‑driven with high sales delivery ambition
- Proven record of successful client relationships and strategic account management
- Excellent interpersonal, communication, planning, organisational and presentation skills
- Attention to detail and adaptability in an evolving environment
Benefits
- 25 days holiday per year
- 2 days volunteering per year
- Pension scheme
- Private medical insurance
- Employee health cash‑back plan
- Long‑term sickness insurance
- Life assurance – multiple of annual basic salary
- Enhanced family leave and pay
- OpenBlend coaching and performance management tool
- Learning and development programmes
- Employee Assistance Programme – confidential access to counselling, wellbeing and financial/legal advice
- Cycle 2 Work Scheme
- Season ticket loan
- Preferential access to England games tickets
Commercial Director, Cricket Partnerships & Growth employer: England & Wales Cricket Board (ECB)
As a leading employer in the sports industry, the ECB offers an exciting opportunity for the Commercial Director of Cricket Partnerships & Growth to thrive in a dynamic and collaborative environment. With a strong focus on employee development, the ECB provides comprehensive benefits including generous holiday allowances, private medical insurance, and access to coaching and learning programmes, ensuring that team members can grow both personally and professionally. Located at the heart of England's cricketing landscape, this role not only allows for impactful contributions to the sport but also offers unique advantages such as preferential access to England games tickets and a vibrant workplace culture that champions innovation and teamwork.
Contact Details:
England & Wales Cricket Board (ECB) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Director, Cricket Partnerships & Growth
✨Network Like a Pro
Get out there and connect with people in the cricket and sports marketing world. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. Remember, it’s all about who you know!
✨Showcase Your Expertise
Create a personal brand that highlights your experience in sales, partnerships, and sports marketing. Share insights, write articles, or even start a blog about trends in cricket partnerships. This will position you as a thought leader and attract attention from hiring managers.
✨Ace the Interview
Prepare for interviews by researching the ECB and its current partnerships. Be ready to discuss how your skills can help grow their revenues and enhance brand partnerships. Practice common interview questions and have your own questions ready to show your interest.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Commercial Director, Cricket Partnerships & Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Commercial Director. Highlight your experience in brand partnerships and revenue growth, especially in sports. We want to see how your background aligns with our goals at ECB.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about cricket and how your skills can help us grow revenues. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Relationships:We value strong relationships in this role, so don’t forget to mention your connections across the sports industry. Whether it’s brands, agencies, or other stakeholders, let us know how you’ve built and maintained these partnerships.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at England & Wales Cricket Board (ECB)
✨Know Your Cricket Inside Out
Make sure you brush up on your knowledge of cricket, especially the ECB's initiatives like The Hundred and the Vitality T20 Blast. Understanding the current landscape of English cricket and its commercial opportunities will show that you're genuinely interested and well-prepared.
✨Showcase Your Relationship Management Skills
Be ready to discuss your experience in managing partnerships and relationships. Prepare specific examples where you've successfully navigated complex negotiations or built strong connections with stakeholders. This role is all about collaboration, so highlight your interpersonal skills.
✨Demonstrate Strategic Thinking
Think about how you can contribute to the strategic growth of ECB revenues. Prepare to share ideas on potential brand partnerships or innovative revenue streams. Showing that you can think outside the box will set you apart from other candidates.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as managing a crisis with a partner or launching a new campaign. Practise articulating your thought process and decision-making skills, as this will demonstrate your problem-solving abilities and readiness for the role.
