At a Glance
- Tasks: Drive revenue growth through brand partnerships and innovative business development in cricket.
- Company: Join the England and Wales Cricket Board, a leader in sports management.
- Benefits: Enjoy 25 days holiday, private medical insurance, and a pension scheme.
- Other info: Office-based role with flexible working options and excellent career development opportunities.
- Why this job: Make a significant impact on the future of women's cricket and sports marketing.
- Qualifications: 12-15 years in sports marketing or partnerships with strong relationship-building skills.
The predicted salary is between 80000 - 100000 £ per year.
The role reports to the Chief Revenue Officer and is responsible for growing and diversifying ECB revenues through brand partnerships, licensing and other integrated business development programmes across England Cricket, The Vitality T20 Blast, The Hundred, the County Championship and other domestic cricket and recreational events. The role also leads partnership management and operations across events and matches, supporting commercial frameworks with players and agencies.
Responsibilities
- Sales, renewals, relationship management, servicing and partnership operations of brands/partners
- Agency and supplier management
- Venue management
- PCA & TEPP management
- Licensing budget ownership
Strategic responsibilities include:
- Lead strategy, influence, and support execution of the development and commercialisation of the brand of women’s cricket/England Women
- Develop digital, data and technology architecture that can lead to monetisation campaigns, content and programmes that can integrate a brand authentically and editorially
- Drive the development, planning and execution of ECB’s sales activities against annual targets in excess of £30 million
- Lead the day‑to‑day operations of the Cricket Partnerships venture in partnership with Two Circles
- Direct the Commercial Partnerships team and ECB’s relationships with key commercial partners
- Oversee intersections between commercial and operational activities across ECB departments, counties, digital and data portfolio and agency partners
- Build cooperative relationships with senior level colleagues in the First‑Class Counties and the MCC
Other duties include:
- Building and executing integrated brand partnership and activation programmes across ECB content, digital, data and technology architecture to grow fans and audiences
- Leading on licensing, merchandise and retail strategies for England Cricket and The Hundred
- Identifying and securing strategic partners and exploring new revenue opportunities for English cricket
- Managing commercial relationships with the PCA, Team England Player Partnership and the Counties, including negotiating key commercial rights agreements
- Collaborating with the Commercial department, The Hundred team and ECB leadership to ensure commercial views are represented
- Office‑based; requires presence in the office a minimum of three days per week
Qualifications
- 12‑15 years of industry experience ideally at a rights holder, brand or agency
- Strong relationships across sport, brand marketing and broadcast
- Comprehensive knowledge of sales, marketing, sports sponsorship, partnership operations, content, data and digital
- Understanding of conventional and digital media platforms within the modern marketing mix
- Deep understanding of audiences and consumer brands
- Outstanding sales, problem‑solving and negotiating skills
- Strong analytical and creative capabilities
- Experience with legal agreements and contract negotiations
- Deadline‑driven with high sales delivery ambition
- Proven record of successful client relationships and strategic account management
- Excellent interpersonal, communication, planning, organisational and presentation skills
- Attention to detail and adaptability in an evolving environment
Benefits
- 25 days holiday per year
- 2 days volunteering per year
- Pension scheme
- Private medical insurance
- Employee health cash‑back plan
- Long‑term sickness insurance
- Life assurance – multiple of annual basic salary
- Enhanced family leave and pay
- OpenBlend coaching and performance management tool
- Learning and development programmes
- Employee Assistance Programme – confidential access to counselling, wellbeing and financial/legal advice
- Cycle 2 Work Scheme
- Season ticket loan
- Preferential access to England games tickets
Commercial Director employer: England & Wales Cricket Board (ECB)
As a leading organisation in the world of cricket, the ECB offers an exceptional work environment for the Commercial Director role, fostering a culture of collaboration and innovation. Employees benefit from a comprehensive package that includes generous holiday allowances, private medical insurance, and opportunities for professional development, all while being part of a dynamic team dedicated to enhancing the sport's commercial landscape. With a strong emphasis on employee wellbeing and community engagement, working at the ECB not only provides a rewarding career but also the chance to make a meaningful impact on the future of cricket in England.
Contact Details:
England & Wales Cricket Board (ECB) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Director
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to meet someone from the company, make sure to highlight your relevant experience and skills. We want to see how you can bring value to the role, so prepare some examples of your past successes that align with the job description.
✨Follow Up
After any meeting or interview, don’t forget to send a quick thank-you note. It shows your appreciation and keeps you fresh in their minds. We love a good follow-up, and it can really set you apart from other candidates!
✨Apply Through Our Website
If you’re keen on landing this role, make sure to apply through our website. It’s the best way for us to see your application and get you in front of the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Commercial Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Commercial Director role. Highlight your experience in sales, partnership management, and any relevant achievements that align with our goals at ECB. We want to see how you can contribute to growing and diversifying our revenues!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your passion for cricket and how your background in brand partnerships and commercialisation can help us drive success. Be authentic and let your personality shine through!
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your skills in relationship management and strategic development. Use numbers and examples to illustrate how you've successfully driven revenue growth in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people quickly. Plus, it shows us you're keen on joining our team at StudySmarter and contributing to the exciting world of cricket!
How to prepare for a job interview at England & Wales Cricket Board (ECB)
✨Know Your Numbers
As a Commercial Director, you'll need to demonstrate your understanding of revenue generation. Be prepared to discuss specific sales figures, targets you've met, and how you've contributed to revenue growth in previous roles. This shows you’re not just familiar with the numbers but can drive results.
✨Showcase Your Relationships
This role requires strong relationships across various sectors. Come armed with examples of how you've built and maintained partnerships in the past. Highlight any strategic alliances that led to successful outcomes, as this will illustrate your ability to connect with key stakeholders.
✨Be Ready for Scenario Questions
Expect questions that put you in hypothetical situations related to partnership management or crisis resolution. Prepare by thinking through potential challenges you might face in this role and how you would address them. This will show your problem-solving skills and strategic thinking.
✨Understand the Brand
Familiarise yourself with ECB's brand and its initiatives, especially around women's cricket and The Hundred. Being able to discuss how you would enhance these brands through partnerships will demonstrate your commitment and insight into their commercial strategy.
