Sales Executive (Premium Hospitality) in Twickenham

Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you.

An opportunity has arisen for a Sales Executive (Premium Hospitality) to join the Premium Sales team on a permanent basis.

The Role

This role will play a key role in the sale of Premium Hospitality on a single match basis (one off purchases) for matches taking place here at the Allianz Stadium. The Sales Executive will successfully deliver sales targets, relating to hospitality sales and display strong account management, ensuring customers experience a successful sales cycle. Some key responsibilities include:

• Adopting a consultative sales approach, proactively selling single match Premium Hospitality products at the Allianz Stadium, Twickenham.
• Researching and identifying new market and account opportunities.
• Generating leads through research of key target markets and establishing strong relationships with potential new clients.
• Attending client meetings both on and off site.
• Delivering exceptional customer service, ensuring the customer returns back to repeat purchase.
• Ensuring CRM is updated correctly and accurately with all client and booking information.
• Maintaining an excellent level of knowledge regarding all areas of hospitality product offerings as well as industry and competitor developments.
• Having good administration & operational skills as it will be the responsibility of the sales executive to communicate effectively with their customers throughout the sales cycle.
• Carrying out any other duties as reasonably requested by the Head of Premium Sales & Hospitality.
• Actively collaborating with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
• Acting as an ambassador for, and promoting the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.

Qualifications, Skills & Experience

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

• Exceptional customer service and interpersonal skills.
• Strong sales skills and experience.
• Exceptional written and oral communication skills.
• Previous experience and or knowledge of CRM systems is preferred.
• Willingness to work as part of a team.
• Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.
• Committed to embodying the ethos of our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
• Proven track record of selling high valued products.
• Proven track record of proactively finding and closing new high value business to big brand name clients.
• Experience of selling luxury branded products.
• Proven track record of dealing with COO, CEO, Director level within companies and closing deals in a short timescale.

Additional Information

We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com.

About Us

England Rugby or Rugby Football Union (RFU) is the national governing body for rugby in England. We deliver three core activities, and our purpose is to enrich lives, introduce more people to rugby union and develop the sport for future generations. Our core activities are:

• Rugby – supporting rugby from grassroots to performance level.
• Commercial – building partnerships and hosting matches and events.
• Running the business - ensuring our organization and people can thrive.

Our Culture

At England Rugby, one of our core objectives is to drive rugby union to better reflect the diversity of society. We are aware that rugby, and sports in general, has not always been as welcoming an environment for everyone as we would like, and we are working hard to make rugby a more inclusive space for all identities. We believe hiring people from underrepresented groups into positions at all levels is vital to creating spaces and initiatives that better support those identities.

We would love to see applications from disabled people, LGBTQ+ people, people from ethnically diverse communities, people of faith, people from lower socio-economic backgrounds, and women and non-binary people. We know that representation is more than just getting people through the door, it’s about keeping people by responding to structural barriers relating to identities and valuing the insights that different lived experiences bring.

We have network groups that provide peer‑to‑peer support and drive forward change internally. We support colleagues to develop, and each colleague has access to a personal coaching platform that can provide same‑day one‑to‑one coaching. We are pushing ourselves to create a more inclusive culture every day through role modelling our culture and core values; This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.

We know that flexible working is important to our colleagues, so our guiding principles are designed to support everyone to work in the way that suits them, their teams, and the organization in the best way.

What we can offer you

We are proud of the range of benefits we can provide:

• A variety of corporate discounts.
• Priority access to purchase match tickets.
• 25% discount in Rugby Store and EnglandRugby.com.
• 25 days of annual leave.
• Your birthday day off.
• Free access to the stadium gym.
• Life assurance of 4x your basic salary, income protection scheme and Employee Assistance Programme that offers anonymous and confidential, emotional and practical support 24/7.
• Pension Scheme; the RFU will double match your individual contribution up to 10% of salary.
• Ride-to-work scheme, eyecare vouchers, season ticket loans and so much more.

Locations: Rugby House, TWICKENHAM, UNITED KINGDOM, TW2 7BA, GB