Premium Sales & Membership Executive
Premium Sales & Membership Executive

Premium Sales & Membership Executive

London Full-Time 25000 - 32000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage Debenture memberships and enhance member experiences while supporting sales initiatives.
  • Company: Join the RFU, a key player in enriching lives through rugby in England.
  • Benefits: Enjoy flexible working options and be part of exciting events during the Women's Rugby World Cup.
  • Why this job: Be part of a passionate team that values inclusion and teamwork while promoting rugby's positive impact.
  • Qualifications: Experience in account management, excellent communication skills, and a commitment to customer service are essential.
  • Other info: This is a permanent role based at Allianz Stadium with opportunities for personal growth.

The predicted salary is between 25000 - 32000 £ per year.

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Premium Sales & Membership Executive, London

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Client:

England Rugby

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

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Job Reference:

7a9b5889e763

Job Views:

2

Posted:

12.07.2025

Expiry Date:

26.08.2025

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Job Description:

With the Women\’s Rugby World Cup taking place here in England this year, it\’s an incredibly exciting time to join the RFU and working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you. An opportunity has arisen for a Premium Sales & Membership Executive to join the Debentures team on a permanent basis.

Job Title Premium Sales & Membership Executive

Reports to Debenture Membership Manager

Direct report(s) None

Salary Banding c. £30- £32,000 per annum

Job Level Implement

Location HQ – This role is contractually based at Allianz stadium, offering some flexibility to work from home.

Travel Requirements None

Employment Type Permanent

Working Hours This is a full-time role, covering 35hrs per week

Application Information:

  • Please submit an anonymised CV (. please exclude personal details).
  • The closing date for applications will be the 23rd July at 5:00 PM.
  • The RFU reserves the right to close this vacancy early if we receive sufficient applications.
  • Applications may be considered whilst this vacancy is advertised.
  • Please note; we are currently experiencing an issue with applications fromHotmailandOutlookaccounts. Please apply using a different email address if you typically use Hotmail/Outlook as we cannot guarantee that you will receive communications from us if you use these.

The Role:

The Rugby Football Union is looking for an experienced Membership Account Executive, who will play a key role in account management of Debenture members and contributing to the sale and renewal of England Rugby Debenture products as well as supporting the wider Premium sales team when required.

Reporting into the Debenture Memberships Manager, the role holder will be integral to growing and developing the Debenture membership product, enhancing the member experience.

Working closely with the Debenture sales team, across renewal campaigns and increasing membership retention, as well as implementing the Debenture membership benefits programme.

The Team:

The England Rugby Debenture Team is responsible for managing and supporting Debenture Members, who have priority access to tickets for matches at Allianz Stadium. This team plays a key role in ensuring an excellent experience for circa 6000 Debenture members, handling renewals, sales, and customer service inquiries while also working closely with hospitality and ticketing teams.

Some key responsibilities include:

  • Contribute to renewal campaigns for assigned premium Debenture membership accounts
  • Manage Debenture membership benefits programme, planning and executing exclusive events and experiences.
  • Work closely with internal teams (ticketing, hospitality partners, finance) to ensure seamless operations
  • Identify opportunities to upsell or cross-sell premium seating and hospitality experiences
  • Attend meetings and coordinate timelines for Debenture renewal projects, keeping the renewal on track.
  • Work closely with the marketing team to promote membership benefits
  • Updating finance documents ready for reporting when needed
  • Process transactions, application forms and payments related to Debenture sales
  • Working with the Membership services executive to ensure renewal admin is completed
  • Assist the Debenture membership manager to provide insights on sales performance and contribute to forecasting reports
  • Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
  • Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
  • Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.

Qualifications, Skills & Experience:

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

  • Previous Experience of account managing a membership product
  • Ability to resolve complaints and navigate difficult conversations with members, ensuring issues are resolved professionally while maintaining a high standard of customer service.
  • Outstanding communication and interpersonal skills.
  • Proven team worker, working as part of a collective to achieve an overall target.
  • Well organised and thorough, working well under pressure and must be self- motivated.
  • Advanced skills in MS Office (Excel, Word, PowerPoint)
  • Committed to driving forward inclusion in your role and day-to-day behaviours.
  • Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
  • Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.
  • Experience of dealing with High Net Worth individuals.
  • Experience of operational event delivery.

Additional Information:

  • All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence.
  • The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate.
  • We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to
  • During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions .
  • If you are a trans candidate applying for a job that requires a DBS check, please reach out to or directly to our safeguarding team to use the confidential sensitive application route. This will provide applicants with the choice not to have any gender or name information disclosed on their DBS certificate.

We recommend keeping a copy of the JD to hand as you may wish to revisit the role requirements in the event you are invited to interview.

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Premium Sales & Membership Executive employer: England Rugby

Joining the Rugby Football Union as a Premium Sales & Membership Executive offers an exciting opportunity to be part of a dynamic team dedicated to enriching lives through rugby. With a strong commitment to employee growth, a supportive work culture, and the chance to engage with passionate members at the Allianz Stadium, you will find a fulfilling environment that values teamwork and inclusivity. The RFU not only prioritises your professional development but also fosters a sense of community, making it an exceptional place to build a meaningful career in sports.
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Contact Detail:

England Rugby Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Premium Sales & Membership Executive

✨Tip Number 1

Familiarise yourself with the Rugby Football Union's mission and values. Understanding their purpose of enriching lives through rugby will help you align your responses during interviews and demonstrate your passion for the sport.

✨Tip Number 2

Network with current or former employees of the RFU, especially those in membership or sales roles. They can provide valuable insights into the company culture and expectations, which can be beneficial when preparing for interviews.

✨Tip Number 3

Prepare to discuss your experience with high net worth individuals and how you've successfully managed relationships in previous roles. This is crucial for the Premium Sales & Membership Executive position, so have specific examples ready.

✨Tip Number 4

Showcase your organisational skills by preparing a mock plan for a membership benefits programme or renewal campaign. Presenting this during an interview can highlight your proactive approach and understanding of the role's responsibilities.

We think you need these skills to ace Premium Sales & Membership Executive

Account Management
Customer Service Excellence
Conflict Resolution
Outstanding Communication Skills
Interpersonal Skills
Team Collaboration
Organisational Skills
Self-Motivation
Advanced MS Office Skills (Excel, Word, PowerPoint)
Event Delivery Experience
High Net Worth Individual Engagement
Membership Product Knowledge
Sales and Renewal Campaign Management
Upselling and Cross-Selling Techniques
Data Reporting and Analysis

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to grasp the key responsibilities and qualifications required for the Premium Sales & Membership Executive position. Tailor your application to highlight how your skills and experiences align with these requirements.

Craft a Strong CV: Prepare an anonymised CV that showcases your relevant experience in account management, customer service, and sales. Use clear headings and bullet points to make it easy to read, and ensure it reflects your achievements and contributions in previous roles.

Write a Compelling Cover Letter: Accompany your CV with a cover letter that expresses your passion for rugby and the RFU's mission. Highlight specific experiences that demonstrate your ability to manage memberships and enhance customer satisfaction, while also showcasing your commitment to teamwork and inclusion.

Double-Check Your Application: Before submitting, review your application for any errors or omissions. Ensure that all required documents are included and that your contact information is accurate. Remember to submit your application before the deadline on 23rd July at 5:00 PM.

How to prepare for a job interview at England Rugby

✨Know Your Rugby

Since this role is with the RFU, it's crucial to have a solid understanding of rugby and its values. Brush up on recent events, especially the Women's Rugby World Cup, and be prepared to discuss how you can contribute to promoting the sport.

✨Showcase Your Customer Service Skills

As a Premium Sales & Membership Executive, you'll be dealing with high net worth individuals. Prepare examples of how you've successfully managed customer relationships and resolved complaints in the past, demonstrating your ability to maintain professionalism under pressure.

✨Highlight Your Teamwork Experience

The RFU values collaboration, so be ready to share experiences where you've worked as part of a team to achieve common goals. Discuss how you embody their core values: Put The Team First, Shape The Future, and Respect Each Other.

✨Prepare for Scenario Questions

Expect questions that assess your problem-solving abilities, especially in handling difficult conversations with members. Think of scenarios where you've had to navigate challenges and how you ensured a positive outcome.

Premium Sales & Membership Executive
England Rugby
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  • Premium Sales & Membership Executive

    London
    Full-Time
    25000 - 32000 £ / year (est.)

    Application deadline: 2027-07-25

  • E

    England Rugby

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