Marketing Campaigns Executive in London

The Marketing Campaigns Executive is responsible for supporting the delivery of innovative and results-driven marketing campaigns that promote Twickenham Experience Ltd’s (TEL) non-match-day events offerings via Allianz Stadium channels. This role focuses on creating compelling content, managing digital channels, and ensuring brand consistency across all platforms to drive engagement, revenue, and customer satisfaction. It requires a proactive, detail-oriented individual with strong creative and analytical skills who is passionate about marketing and eager to contribute to TEL’s growth. There may be some requirement to support on match day hospitality and stadium campaigns, with an ad hoc requirement to work evenings and weekends.

Key Responsibilities

• Campaign Management: Plan, execute, and optimise marketing campaigns to promote conferences and venue hire and non-match day ticketed experiences, ensuring alignment with TEL’s strategic objectives.
• Digital Marketing: Maintain and update the Allianz Stadium website, ensuring content is accurate, engaging, and optimised. Monitor third-party web presence and track ROI quarterly.
• Content Creation & Social Media: Support the development of photography and video briefs, coordinate shoots, and maintain TEL’s media library. Capture and curate content at events for use across marketing channels and social media, working closely with the Marketing Manager to ensure timely, engaging posts and consistent brand representation.
• Storytelling & Copywriting: Identify compelling stories from across the venue and wider TEL operations, transforming them into engaging written content for use across digital, PR, and marketing channels to enhance brand narrative and audience engagement.
• Email Marketing: Develop and review regular email campaigns to drive engagement, lead generation, and revenue growth.
• Data Management: Drive data capture and maintain accurate client data in compliance with GDPR and internal standards.
• Brand Management: Ensure Allianz Stadium brand integrity across all marketing materials and highlight areas for improvement.
• Supplier Liaison: Work closely with external suppliers and partners to ensure services are delivered on time, on budget, and to specification.
• Competitor Analysis: Monitor and report on competitor activity to inform marketing strategy and identify opportunities for differentiation.
• Design Support: Assist with design requirements for TEL sales and operations teams, including menus, proposals, and promotional materials.
• Performance Monitoring: Track campaign performance and assist in reporting against KPIs to ensure marketing activities deliver measurable results.

Employee Expectations

• Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
• Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
• Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.

Liaison & Contacts

• Internal: TEL colleagues and Heads of Department, RFU employees, Venue support functions.
• External: Compass Group/Levy UK, TEL suppliers and contractors.

Qualifications, Skills & Experience

• Essential: Experience in developing marketing campaigns.
• Essential: Competent in Microsoft Office with a good understanding of Excel.
• Essential: Capable of managing multiple tasks and the ability to respond in a timely manner.
• Essential: Adaptable to change in a fast-moving environment.
• Essential: Ability to work collaboratively across teams.
• Essential: Effective written and verbal communicator with varying levels of stakeholders.
• Essential: Committed to embodying the ethos of our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
• Essential: Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.
• Desirable: Experience in using design-based platforms such as Photoshop, Illustrator, InDesign.
• Desirable: An interest in photography/videography.

What we can offer you

• A variety of corporate discounts.
• Priority access to purchase match tickets.
• 25% discount in Rugby Store and EnglandRugby.com.
• 25 days of annual leave.
• Your birthday day off.
• Free access to the stadium gym.
• Life assurance of 4x your basic salary, income protection scheme and Employee Assistance Programme that offers anonymous and confidential, emotional and practical support 24/7.
• Pension Scheme; the RFU will double match your individual contribution up to 10% of salary.