Community Game Content Creator

With the Women\’s Rugby World Cup taking place here in England this year, it\’s an incredibly exciting time to join the RFU and working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you. An opportunity has arisen for a Community Game Content Creator to join the Marketing team on a permanent basis.

Job Title : Community Game Content Creator

Department : Marketing

Reports to : Head of Content

Salary Banding : £40,000 per annum

Job Level : Implement

Location : This role is contractually based at Allianz Stadium, offering some flexibility to work from home

Employment Type : Permanent

Working Hours : This is a full time role, covering 35 hours per week

Application Information

• Please submit an anonymised CV (i.e. please exclude personal details).
• The closing date for applications is 16th October at 5:00PM.
• The RFU reserves the right to close this vacancy early if we receive sufficient applications.
• Applications may be considered whilst this vacancy is advertised.

Please note; we are currently experiencing an issue with applications using Live, MSN, Hotmail and Outlook accounts. Please apply using a different email address if you typically use one of these domains as we cannot guarantee that you will receive communications from us if you use these.

The Role

We are looking for a Community Game Content Creator to join our Marketing team to support the delivery of engaging, inclusive, and impactful communications for the community and grassroots game.

Key Responsibilities

Day-to-day responsibilities will include:

• Create and manage high-quality written, visual, and multimedia content that promotes grassroots rugby.
• Plan, schedule and publish content across RFU digital channels.
• Tell the story of our national campaigns, as well as the clubs and people they benefit.
• Create and amplify content to showcase our commercial partners activating in the community space.
• Collaborate with clubs, Constituent Bodies (CBs), and internal teams to gather authentic stories and case studies from across the country.
• Work with the content team across social and web to tell those compelling human interest stories.
• Support national campaigns aimed at increasing participation, inclusion, and volunteer recognition within the community game.
• Help promote RFU cup competitions: school, county and club.
• Ensure all content reflects the RFU’s tone, values, and visual identity — with a particular focus on accessibility and representation.
• Assist in the organisation and promotion of key events, forums, and webinars involving the grassroots rugby community.
• Maintain content calendars and support internal communications as needed to keep stakeholders informed and aligned.
• Work closely with relevant agencies to plan and deliver content.
• Contribute to ideation and content development, with a focus on moving content forwards
• Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
• Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
• Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.

Qualifications, Skills & Experience

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

• Proven experience and in content creation, communications, or digital marketing — ideally in a sport, charity, community, or grassroots context.
• Experience of social media channel management – especially Instagram
• Strong writing and editing skills, with an ability to create compelling stories for different audiences.
• Confident using content management systems, social media platforms, and design tools – Adobe suite etc
• Experience working with video and photography (shooting and editing)
• Excellent organisational skills with the ability to manage multiple projects and deadlines.
• A collaborative mindset and ability to build relationships across teams and with external partners.
• A strong understanding of, or passion for, rugby and the grassroots sports environment is highly desirable.
• Commitment to diversity, equity, and inclusion in both content and practice.
• Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
• Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.

Additional Information

• We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com.
• During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.