At a Glance
- Tasks: Manage and activate commercial partnerships, driving engagement and community initiatives.
- Company: Join England Athletics, a leader in promoting athletics and running in England.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Embrace a dynamic role with a focus on equality, diversity, and inclusion.
- Why this job: Make a real impact in sports while collaborating with diverse partners and communities.
- Qualifications: 2-3 years in sponsorship, partnerships, or sports marketing with strong communication skills.
The predicted salary is between 32000 - 35000 £ per year.
Home Working (with occasional travel required) £32,000- £35,000 per annum Permanent - 35hrs per week
England Athletics is the membership and development body for athletics and running in England. We work in partnership with the wider athletics family, especially our member clubs and bodies, UK Athletics, Sport England and commercial partners, to grow opportunities for everyone to experience our sport and to enable them to reach their full potential.
The Role
A vacancy has arisen at England Athletics on a permanent contract for a Commercial Partnerships and Activation Executive, to support the Head of Commercial Partnerships with partnership acquisition and commercial growth. The role will play a key part in bringing partnerships to life through strategic activation, community engagement, experiential delivery and strong account management, whilst also supporting membership engagement initiatives, participation programmes and the wider commercial strategy.
Responsibilities
- Lead the management and activation of England Athletics’ commercial partnerships, delivering strategic plans aligned to partner and organisational objectives.
- Collaborate cross-functionally to deliver campaigns, partnership rights and grassroots activations across key programmes Run Together, Funetics, FMC festivals, championships, RUN:EA and wider community initiatives.
- Drive partner engagement across membership and participation programmes, through creative content, integrated campaigns and innovative activation concepts, including joint partnerships such as the Personal Best Foundation and platforms like Endurance Zone.
- Support commercial growth by contributing to new business opportunities, proposals and relationship development.
- Manage partnership delivery, including onboarding, reporting and evaluation, ensuring professional execution and measurable impact.
The suitable candidate should be a commercially aware individual with 2–3 years’ experience in sponsorship, partnerships, account management or sports marketing. The role requires strong relationship management and communication skills, along with experience delivering campaigns or activations. You will be highly organised, able to manage multiple projects and stakeholders, and bring a proactive, solutions‑focused approach. A creative mindset, solid presentation skills and a passion for sport and grassroots participation are essential, as is the flexibility to support events and community‑based activity.
Closing date for applications: 9th June 2026
Interview Date: To be confirmed
Equality, Diversity and Inclusion
England Athletics is committed to providing and supporting an inclusive culture that promotes equality, diversity, and inclusion. We are proud of the diverse community we represent and want to ensure our workforce is representative of that community so welcome applications from all sections of the community and diverse groups. We will, at every opportunity, advance equality and inclusivity for all staff, at all levels within the organisation, by addressing barriers, encouraging participation, and taking all relevant steps to meet everyone’s needs.
Commercial Partnerships and Activation Executive employer: England Athletics Limited
England Athletics is an exceptional employer that champions a vibrant work culture focused on inclusivity and community engagement. With opportunities for professional growth in the dynamic field of sports partnerships, employees benefit from a supportive environment that values creativity and collaboration, all while working flexibly from home with occasional travel. Join us to make a meaningful impact in athletics and running across England, where your passion for sport can thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Partnerships and Activation Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential partners. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for sport! When you get the chance to chat with hiring managers or during interviews, let your enthusiasm for athletics and community engagement shine through. It’s all about making that personal connection.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to England Athletics or similar organisations to express your interest and ask about upcoming opportunities. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company’s partnerships and recent activations. Bring ideas to the table on how you could contribute to their goals. This shows you’re not just interested in the role, but also invested in their mission.
We think you need these skills to ace Commercial Partnerships and Activation Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Commercial Partnerships and Activation Executive. Highlight your experience in sponsorship, partnerships, and account management, and don’t forget to showcase any relevant campaigns or activations you've worked on.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about sports and grassroots participation. Mention specific experiences that align with the responsibilities listed in the job description, and show us how you can contribute to our mission.
Showcase Your Creativity:We love creative minds! When discussing your past projects, focus on innovative activation concepts and campaigns you've developed. This will demonstrate your ability to think outside the box and engage partners effectively.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at England Athletics!
How to prepare for a job interview at England Athletics Limited
✨Know Your Partnerships
Before the interview, dive deep into England Athletics' current partnerships and initiatives. Familiarise yourself with their key programmes like Run Together and Funetics. This will not only show your genuine interest but also help you discuss how you can contribute to their commercial growth.
✨Showcase Your Creativity
Prepare examples of innovative activation concepts you've worked on in the past. Think about how you can bring fresh ideas to the table for community engagement and experiential delivery. Being able to demonstrate your creative mindset will set you apart from other candidates.
✨Highlight Your Relationship Management Skills
Be ready to discuss your experience in managing partnerships and stakeholder relationships. Use specific examples to illustrate how you've successfully navigated challenges and driven engagement in previous roles. Strong communication skills are key, so practice articulating your thoughts clearly.
✨Demonstrate Your Passion for Sport
Let your enthusiasm for athletics and grassroots participation shine through. Share personal stories or experiences that reflect your commitment to the sport. This passion can resonate well with the interviewers and align with England Athletics' mission to grow opportunities for everyone.
