At a Glance
- Tasks: Drive UK sales for innovative toys and educational products while building strong retail partnerships.
- Company: ENGINO, a leading toy manufacturer with award-winning STEM and robotics products.
- Benefits: Competitive salary, bonus potential, travel expenses covered, and flexible working arrangements.
- Other info: Remote role with exciting opportunities for growth and impact in the toy industry.
- Why this job: Join a dynamic team and shape the future of play and education in the UK market.
- Qualifications: Proven UK toy sales experience and established buyer relationships are essential.
The predicted salary is between 60000 - 70000 £ per year.
UK Sales Manager – Toys & National Accounts
This position is UK-based, Remote with regular travel.
The remuneration is at £60,000–£70,000 basic salary including target bonus, plus additional commission uplift potential.
Business travel expenses covered.
ENGINO develops and manufactures construction toys, STEM and robotics products i Europe, sold in more than 50 countries with multiple awards and patents.
We will launch new ranges under licences from the Science Museum and the Natural History Museum in London, creating a strong platform for UK retail growth.
We are seeking an experienced, hands‑on sales professional with an established network of UK toy buyers to build our retail presence across national accounts, supermarkets, department stores, toy stores, bookstores and independents.
The role
Reporting directly to the Founder and Managing Director, you will take ownership of UK sales development, supported by our head‑office teams. You will:
- Open accounts, secure listings and negotiate commercially sound trading terms.
- Build sustainable sales through account follow‑up, stock replenishment, promotions and monitoring sell‑through.
- Coordinate merchandising, displays, in‑store demonstrations and retailer staff training.
- Organise trade exhibitions, buyer meetings and retail visits.
- Maintain a clear sales pipeline, forecasts and regular reporting.
- Develop additional education opportunities with academy trusts, private and independent schools, and identify potential franchise partners.
- The candidate
You must have proven UK toy sales experience, current buyer relationships and evidence of winning listings and generating repeat orders.
You should understand retail margins, merchandising and promotions, and be comfortable working independently as our lead UK sales person.
Experience with construction toys, STEM products or licensed ranges is an advantage. Toy retail is the priority; education and franchise experience is welcome but not essential.
Package and arrangements
The combined basic salary and target bonus package is £60,000–£70,000, depending on experience, with additional commission potential above agreed targets and business travel expenses covered.
Freelance or independent commercial arrangements may also be discussed.
Availability to start within one month is preferred; exceptional candidates with longer notice periods may be considered.
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UK Sales Manager - Toy retail and Education employer: Engino
ENGINO is an exceptional employer that fosters a dynamic and entrepreneurial work culture, perfect for those looking to make a significant impact in the toy retail and education sectors. With strong growth opportunities, including the potential to advance to UK Country Manager, employees benefit from a competitive salary structure and performance-related commissions, all while working in a vibrant UK location that champions innovation and creativity in STEM education.
StudySmarter Expert Advice🤫
We think this is how you could land UK Sales Manager - Toy retail and Education
✨Showcase Your Skills with a Public Portfolio
As a freelance sales professional, having a portfolio that highlights your past successes can be a game changer. Include case studies, testimonials, and any results you've achieved in previous roles. This way, potential clients can see your value right away!
✨Join Sales-Focused Online Communities
Here's the scoop: connecting with other sales freelancers can open up doors for collaboration and potential gigs. Platforms like LinkedIn Groups or even dedicated forums for sales pros are perfect for staying in the loop about new opportunities and sharing experiences.
✨Network at Industry Events
Don’t underestimate the power of face-to-face networking! Attend industry conferences, seminars, and local meetups. They’re perfect for building relationships and finding potential clients who are in need of your sales expertise. Plus, it's a great way to showcase your personality!
✨Pitch Directly to Companies Like Engino
When hunting for freelance gigs, don't shy away from reaching out directly to companies like Engino. Sending a personalised pitch that highlights how you can solve their specific sales challenges might just put you in the right spot at the right time. Make sure to link to your portfolio!
We think you need these skills to ace UK Sales Manager - Toy retail and Education
Some tips for your application 🫡
Show Off Your Sales Wins:In the sales and business development world, it’s all about results! Make sure to highlight your previous sales achievements in your CV. Metrics matter, so mention specific numbers, targets you’ve met (or exceeded), and successful strategies you've implemented in past roles. This will help us see your impact at a glance!
Tailor Your Portfolio:For this freelance role, having a well-crafted portfolio is crucial. Include case studies that showcase your previous projects, the challenges you faced, and how you overcame them. If you can, add testimonials from clients that speak to how you drove sales or developed strong business relationships. This not only adds credibility but also demonstrates your ability to deliver.
Be Clear About Your Rates:When applying for freelance gigs like this one at Engino, transparency is key. In your covering documents, make sure to include your rates or a rough expectation of what you charge. This saves time for both you and us and shows you’re serious about your freelance career!
Convey Your Learning Agility:As a freelancer in sales, being adaptable is essential. In your application, share examples of how you quickly learn new products or services and adjust your strategies accordingly. Show us that you can dive into different industries seamlessly – that’s what we love to see!
How to prepare for a job interview at Engino
✨Showcase Your Success Stories
As a freelancer in sales and business development, it’s crucial to have a bag full of stories demonstrating how you've driven sales or built relationships. Prepare specific examples that highlight your past successes, detailing the strategies you used and the results you achieved. This way, you'll not only show what you can do, but also provide tangible evidence of your capabilities.
✨Know Your Market Inside Out
Stay on top of industry trends and understand the market landscape for the niche you’re targeting. Familiarise yourself with challenges potential clients face and be ready to discuss how your unique approach can solve those problems. This knowledge will impress your interviewers at Engino, showing them you’re not just another freelancer, but someone who truly gets the environment they're operating in.
✨Pitch Yourself Like a Client
When interviewing for a freelance gig, think of it as pitching yourself to a potential client. Highlight your services in a way that speaks directly to their needs. Prepare to discuss your rates and the value you bring to the table. After all, you'll be negotiating with them as equal partners, so be upfront about what you can offer and why it’s worth their investment.
✨Anticipate Scenario-Based Questions
Expect some scenario-based questions during the interview. They may ask how you would handle a slow sales period or a difficult client. Prepare for these by thinking through your past experiences and highlighting your problem-solving skills. Being able to articulate how you would navigate realistic challenges will set you apart and show them you aren't just ready for the role at Engino, but equipped to excel in it.
