At a Glance
- Tasks: Lead product marketing strategy for cutting-edge AI software in the automotive industry.
- Company: Wayve, a pioneering developer of Embodied AI technology since 2017.
- Benefits: Competitive salary, inclusive culture, and opportunities for career growth.
- Other info: Collaborative environment with a focus on innovation and diversity.
- Why this job: Make a real impact in transforming the future of driving automation.
- Qualifications: Experience in product marketing and exceptional communication skills required.
The predicted salary is between 56250 - 68750 £ per year.
About us
Founded in 2017, Wayve is the leading developer of Embodied AI technology. Our advanced AI software and foundation models enable vehicles to perceive, understand, and navigate any complex environment, enhancing the usability and safety of automated driving systems. Our vision is to create autonomy that propels the world forward. Our intelligent, mapless, and hardware-agnostic AI products are designed for automakers, accelerating the transition from assisted to automated driving. In our fast-paced environment big problems ignite us—we embrace uncertainty, leaning into complex challenges to unlock groundbreaking solutions. We aim high and stay humble in our pursuit of excellence, constantly learning and evolving as we pave the way for a smarter, safer future. At Wayve, your contributions matter. We value diversity, embrace new perspectives, and foster an inclusive work environment; we back each other to deliver impact. Make Wayve the experience that defines your career!
The role
We are seeking an experienced and results-driven Product Marketing Manager to lead the strategic positioning of Wayve's Embodied AI software products for OEMs. You will develop and execute a global product marketing strategy to drive demand, awareness, and positive perception of our automotive products. Your work will inform/educate automotive OEMs, Tier 1 providers, and SoC and systems architects about our products and establish Wayve as a leading AI developer for assisted and automated driving.
As the Product Marketing Manager, you will work across core teams, including Product & Strategy, Technical Business Development, Automotive, and Marketing, to create compelling narratives that showcase Wayve’s unique value proposition. You will play a key role in developing marketing materials that will educate automotive OEMs, Tier 1 suppliers, and SoC and systems architects about our AI technology and establish Wayve as a leader in the future of driving automation. We’re looking for a strategic thinker with exceptional communication skills to elevate Wayve’s market presence and help transform the automotive industry.
Key Responsibilities:
- Product Marketing Strategy: Develop and implement a global product marketing strategy that positions Wayve as a leading developer of Automotive AI, highlighting our Embodied AI software as the key enabler for OEMs transitioning to advanced assisted and automated driving. Craft a compelling product narrative that differentiates Wayve in a competitive market, showcasing how our technology enables L2+, L3, and L4 automation via Embodied AI. Define clear value propositions for Wayve’s product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector. Monitor and analyze market trends and competitive product offerings, particularly in ADAS and Automated Driving technologies, to inform product positioning and marketing strategies.
- Campaign Development: Create and execute integrated marketing campaigns that communicate Wayve’s product vision and technological leadership to automakers, establishing a competitive edge in the market. Lead the development of content and promotional materials that build trust in AI-driven driving automation and drive consumer interest. Manage and track all product-related marketing activities, including website content, digital campaigns, product blogs, thought-leadership initiatives, co-marketing efforts with partners, and industry events.
- Support Pipeline Growth: Develop marketing strategies that increase brand visibility and product awareness, generate leads, and support market expansion. Collaborate with the Automotive and Technical BD teams to create sales enablement materials (e.g., presentations, competitive analysis, demos, and targeted campaigns) to support their customer engagements.
- Cross-Functional Collaboration: Work closely with Engineering, Product Management, and Business Development to translate complex technical details about our Embodied AI products into compelling, customer-friendly messaging. Develop internal training and product knowledge resources to ensure teams across the company understand our products’ value propositions and how they solve critical industry challenges.
Product Marketing Manager in London employer: EngineersOfAI
At Behavox, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our commitment to employee growth is evident through tailored development opportunities and a collaborative environment that encourages creativity and strategic thinking. Located in a vibrant hub of technology and finance, we offer unique advantages such as exposure to cutting-edge AI solutions and the chance to lead transformative projects that shape the future of our global finance function.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like EngineersOfAI!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at EngineersOfAI would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at EngineersOfAI through your school's career services!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Marketing Manager, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Marketing Manager position at EngineersOfAI. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at EngineersOfAI
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
