At a Glance
- Tasks: Lead Reddit's UK B2B marketing strategy and drive demand growth for advertisers.
- Company: Join Reddit, a vibrant community with over 130 million daily active users.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with global teams and influence international growth.
- Why this job: Shape the future of advertising on one of the internet's largest platforms.
- Qualifications: Experience in marketing strategy and a passion for connecting with audiences.
The predicted salary is between 59400 - 72600 £ per year.
Reddit is a community of communities.
It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet.
Every day, Reddit users submit, vote, and comment on the topics they care most about.
With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.
For more information, visit
Reddit is looking for an experienced and dynamic Business Marketing Lead for the UK to own and deliver our advertiser marketing strategy in support of growing one of our most important international markets.
As part of Reddit’s country-led go-to-market model, you will be the marketing lead for client-direct advertisers in the UK, working closely with UK Sales leadership and partnering with our UK Agency Marketing Lead, who focuses on relationships with agency holding companies.
You will shape how Reddit shows up to advertisers in the UK: defining the local market narrative, identifying growth opportunities, building demand, and bringing together the right marketing programmes to support acquisition, growth and retention across our customer base.
This is a broad, commercially focused role for a marketer who enjoys connecting strategy with execution.
You’ll combine market insight, storytelling, demand generation, events and sales partnership to build an integrated marketing plan that supports Reddit’s UK revenue ambitions.
You’ll be part of Reddit’s European country marketing team, working closely with regional and global marketing specialists across Agency Marketing, Product Marketing, Insights, Marketing Operations, Communications and other cross-functional teams.
- What You’ll Do
- Build and Lead Reddit’s UK B2B Marketing Strategy
- Develop and deliver an annual UK marketing plan aligned with local business priorities and growth opportunities.
- Define a compelling UK market narrative and value proposition for Reddit, translating global positioning into locally relevant programmes and identifying opportunities for UK-first initiatives.
- Partner with Sales leadership and Revenue Strategy & Operations teams to take a data-backed approach in prioritising audiences, categories and opportunities where marketing can have the greatest commercial impact.
- Share and scale successful UK programmes and learnings with regional and global teams to help influence broader international growth.
- Drive Demand and Revenue Growth
- Develop integrated, full-funnel marketing programmes that support customer acquisition, growth and retention across Reddit’s UK advertiser base.
- Build demand-generation programmes across channels such as events, digital campaigns,, partnerships, content and account-based marketing.
- Work closely with Sales and Marketing Operations to ensure leads are effectively captured, nurtured and measured, using performance insights to improve conversion and future investment.
- Develop the messaging and marketing assets needed to support UK pipeline-generation campaigns and sales activation.
- Turn UK Market Insights Into Action
- Stay close to developments across the UK advertising and media landscape, including competitor activity, category trends, advertiser needs and emerging opportunities.
- Translate market intelligence into actionable insights for marketing strategy, sales programmes, messaging and content.
- Partner with Reddit’s Insights teams to develop UK-specific research, data and thought leadership that strengthens our position with advertisers.
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Country Lead, Business Marketing, UK in London employer: EngineersOfAI
Graphcore is an exceptional employer, offering a dynamic work environment where innovation thrives and every team member can contribute to groundbreaking advancements in AI technology. With a strong focus on employee growth, Graphcore provides ample opportunities for professional development and collaboration with industry experts, all while being part of the prestigious SoftBank Group. Located in a vibrant tech hub, employees enjoy a culture that values creativity, inclusivity, and the chance to make a significant impact in the rapidly evolving field of artificial intelligence.
StudySmarter Expert Advice🤫
We think this is how you could land Country Lead, Business Marketing, UK in London
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We think you need these skills to ace Country Lead, Business Marketing, UK in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EngineersOfAI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
