At a Glance
- Tasks: Create innovative strategies and campaigns for brands on Reddit.
- Company: Join the dynamic KarmaLab team at Reddit in London.
- Benefits: Collaborative culture, creative freedom, and opportunities for growth.
- Other info: Fast-paced environment with a focus on collaboration and innovation.
- Why this job: Shape authentic brand stories that resonate with vibrant Reddit communities.
- Qualifications: Strong creative instincts and understanding of online culture.
The predicted salary is between 50000 - 65000 £ per year.
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.
We’re looking for a Reddit-loving Creative Strategist to join our KarmaLab International team based in London, UK.
Description: Reddit’s KarmaLab is the creative engine behind the Global Sales Organisation, helping our customers show up on Reddit in ways that feel authentic to the platform while driving real business impact. As Reddit’s in-house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop compelling campaigns, creative strategies, and storytelling that connect brands with the vibrant communities of Reddit. We’re looking for a Creative Strategist to support Reddit’s growing International business. This person will help shape creative strategy for a variety of advertisers while partnering closely with Sales teams to develop Reddit-native ideas, pitch strategic recommendations, and help brands better understand how to show up authentically on the platform.
More about you: You’re a strategic thinker with strong creative instincts. You understand internet culture intuitively and Reddit specifically, not just how it looks, but how it behaves, speaks, and evolves. You’re comfortable operating in fast-moving environments, bringing clarity to open-ended briefs and confidence to conversations with clients and internal partners. You see strategy as a way to unlock better creative, not slow it down. You’re collaborative, curious, and solutions-minded, and you know how to bridge the gap between what brands want and what Reddit communities will actually engage with.
Location: London, UK - in office minimum three days a week
What you’ll do:
- Build creative strategies and campaign concepts that help EMEA based advertisers show up authentically on Reddit
- Partner closely with Sales and XFN teams on pitches, RFPs, presentations, workshops, and client storytelling
- Act as a creative consultant and Reddit platform expert for Finance-focused clients and external partners
- Develop strategic narratives, presentation materials, and Reddit-native ideas that drive business impact
- Educate internal sales teams and external partners on creative best practices and how brands can effectively leverage Reddit
- Partner with senior strategists across major accounts and verticals to support day-to-day creative strategy needs
Who you are: You are a creative collaborator who gets the why and the how. You have an informed point of view and a solid understanding of online culture. You communicate clearly and confidently, both in writing and in conversation. You’re comfortable working across disciplines and influencing without authority. You thrive in fast-paced environments and enjoy tackling new categories, clients, and challenges. You can shift perspectives easily, thinking like a Redditor, a brand, and a business partner at the same time. You bring structure to ambiguity and clarity to complexity.
Creative Strategist, KarmaLab employer: EngineersOfAI
Reddit is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and collaboration thrive. As part of the KarmaLab team, you'll have the opportunity to shape innovative strategies for a diverse range of advertisers while engaging with vibrant online communities. With a strong focus on employee growth, authentic communication, and a culture that values curiosity and solutions-oriented thinking, Reddit empowers its employees to make a meaningful impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist, KarmaLab
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EngineersOfAI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EngineersOfAI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EngineersOfAI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EngineersOfAI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist, KarmaLab
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EngineersOfAI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EngineersOfAI:Show us that you’ve done your homework! In your application, briefly mention what you admire about EngineersOfAI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EngineersOfAI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EngineersOfAI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EngineersOfAI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
