GTM Planner in Watford

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact. We are Allwyn UK, part of the Allwyn Entertainment Group – a multinational lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe.

What you'll be doing...

• GTM Project(s) Delivery Ownership
  • Own TNL Christmas GTMs end-to-end - from mobilisation through launch, delivering every phase to time, quality, and agreed scope (OTIF).
  • Build and maintain integrated GTM delivery plans covering scope, milestones, risks, dependencies, and owners across all workstreams - maintained in Workfront as the single source of truth for your programme.
  • Run all GTM-related forums for your assigned projects - including weekly status sessions, readiness reviews, and working groups, ensuring decisions are captured, clearly communicated, and actioned with pace.
  • Drive day-to-day coordination and decision making across internal teams, agencies, and partners - creating cohesive cross‑functional execution that ensures launch readiness across every player touchpoint.
  • Ensure media and creative requirements are defined to form clear deliverables and deadlines.
  • Play a key role in contributing to POES development and owning end‑to‑end delivery of POES (Paid, Owned, Earned, Shared) plans, working closely with Brand and Marketing Managers to ensure integrated execution across all consumer touchpoints.
  • Contribute into the shared portfolio view at bi‑weekly and monthly planning sessions, surfacing risks, dependencies, and learnings that keep the broader GTM programme moving at sustainable pace.
• Cross Functional & GTM Alignment
  • Orchestrate delivery across the 12 GTM workstreams - creating clarity on roles, timing, dependencies, and decision points that keep every function moving in step throughout the programme lifecycle.
  • Act as the single point of contact for GTM execution on your assigned programmes - ensuring consistent communication, clear decision‑making, and alignment across all functions and agency partners.
  • Partner closely with the Head of Product Marketing as game owner across the full GTM execution - maintaining strong collaboration and clear hand‑offs at every stage.
  • Anticipate delivery risks, gaps, and trade‑offs early, escalating with a clear recommendation to the GTM Programme Lead to ensure issues are resolved before they become blockers.
  • Facilitate and ensure all GTM outputs/decks are executed in line with brand, regulatory, and operational requirements - including Gambling Commission obligations, maintaining compliance as a non‑negotiable at every touchpoint.
• Execution Excellence & Player Focus
  • Translate commercial and player objectives into high‑quality, joined‑up GTM execution - ensuring the product marketing strategy, GTM narrative, and brand positioning land consistently and compellingly across every consumer touchpoint.
  • Bring a consumer‑first lens to every delivery decision - continuously interrogating whether execution is resonating with the player and surfacing friction points or gaps to the GTM Program/Portfolio Lead.
  • Work closely with Product Marketing to execute messaging and creative output faithfully across all workstreams - maintaining the integrity of the commercial story from strategy through to player‑facing delivery.
  • Drive operational readiness across all workstreams - building testing, optimisation, and iteration into the delivery plan to ensure every touchpoint executes at the highest standard.
  • Lead on approvals and stakeholder management across workstreams - maintaining quality and sustainable pace, and escalating where sign‑off is at risk of causing delay.
• Embed, Handover & Continuous Improvement
  • Ensure reporting and tracking is completed and accurate at each phase - laddering into Hyper‑care and giving the GTM Programme Lead a clear, real‑time view of programme health.
  • Drive a structured handover into BAU teams in partnership with the GTM Programme Lead - ensuring clarity on ownership, metrics, and ongoing optimisation before the programme closes.
  • Feed performance insights, learnings, and improvement opportunities back to the GTM Programme Lead - contributing specific, evidenced observations that continuously sharpen the playbook and elevate GTM delivery across the function.
  • Contribute actively to retrospectives and continuous improvement initiatives - bringing a mindset of reflection and learning that raises the bar on execution quality with every cycle.

What experience we're looking for...

• Proven experience in GTM campaign planning or campaign delivery, ideally within a fast‑paced, cross‑functional environment.
• Strong ability to build and manage integrated plans, tracking milestones, dependencies, risks, and progress across multiple stakeholders.
• Experience working with cross‑functional teams (e.g. Product Marketing, Brand, Media, CRM, Compliance, Agencies) and keeping workstreams aligned and moving at pace.
• Confidence facilitating planning forums, status updates, and stakeholder communications, ensuring clarity and accountability throughout delivery.
• Solid understanding of marketing channels and campaign execution, including Paid, Owned, Earned, and Shared (POES) activity.
• Highly organised with excellent attention to detail, able to manage multiple priorities without losing sight of timelines or quality.
• Proactive mindset with the ability to anticipate risks, identify gaps, and support issue resolution before they impact delivery.
• Strong communication and stakeholder management skills, with the ability to influence, align, and keep teams focused on shared outcomes.
• Experience using planning or project management tools (e.g. Workfront, Asana, Jira, Monday.com) to manage delivery and reporting.
• Comfortable working within regulated environments, ensuring outputs meet brand and compliance requirements.
• A commercial and customer‑focused mindset, with an understanding of how planning supports effective, player‑first execution.

Key Measures of Success

• GTM programmes delivered on time, in full, and to agreed scope (OTIF) across all assigned projects.
• Well‑run, clearly communicated GTM execution with minimal re‑work, late escalation, or delivery surprises.
• Strong cross‑functional alignment and delivery confidence across all 12 workstreams throughout the programme lifecycle.
• All GTM outputs executed in line with brand, regulatory, and compliance requirements - with zero compliance failures.
• Smooth embed and structured handover into BAU with clear ownership, accountability, and performance metrics in place.
• Active contribution to GTM function improvement - with learnings fed back consistently and retrospective insights that sharpen future delivery.

Benefits

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection
• Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding

We are a Disability Confident Leader which means we've taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.