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- Tasks: Drive search marketing optimisation and collaborate with teams to enhance SEM performance.
- Company: Join Expedia Group, a leader in global travel technology and innovation.
- Benefits: Enjoy travel perks, flexible work options, generous time-off, and career development resources.
- Why this job: Be part of a vibrant culture that celebrates diversity and fosters growth in digital marketing.
- Qualifications: Undergraduate degree in a technical field; strong analytical skills; no prior SEM experience required.
- Other info: Work in an entrepreneurial environment with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
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Senior Search Engine Marketing (SEM) Analyst
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees\’ passion for travel and ensure a rewarding career journey. We`re building a more open world. Join us.
Introduction to Team
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand\’s success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we`ve built in functional expertise.
At Expedia Group, we are revolutionizing travel through the power of technology. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless. As one of Google`s top global advertisers, we at Expedia Group partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.
In this role on the SEM Operations team, you\’ll work in an entrepreneurial environment and drive optimization of search marketing coverage processes globally, partnering with Product, Technology, Trading, Analytics and Data science teams to improve SEM accounts performance.
If you are interested in being on the cutting edge of digital marketing and leveraging your project management and analytical skillset, this is the place for you. You\’ll get to join us in a harmonious and open space with other like-minded individuals. And you`ll score fantastic travel discounts while having all this fun!
In this role, you will:
- Execute on the fundamentals of search marketing – we seek individuals who are passionate about SEM
- Manage and optimize SEM coverage processes
- Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site.
- Look for ways to optimize and identify new improvement/growth opportunities
- Rapidly test and learn to drive overall campaign performance and influence global roadmap for the team
- Build ad hoc tools to streamline manual processes
- Provide automation teams with specifications for building automated solutions like tools and dashboards
- Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization
- Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives
Experience and Qualifications:
- Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field
- Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions
- Experience in working with SQL and expertise in Microsoft Excel
- Tableau knowledge would be good to have but not a must. This can be learnt on the job
- Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions
- Excellence in implementation, attention to detail and strong organizational skills
- Ability to excel in a fast-paced environment
- Strong communication skills (written and verbal)
- No prior SEM experience required but preferred; must be interested in data-driven online marketing
- Fluent in English, additional language a plus
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Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group\’s family of brands includes: Brand Expediareg;, Hotels.comreg;, Expediareg; Partner Solutions, Vrboreg;, trivagoreg;, Orbitzreg;, Travelocityreg;, Hotwirereg;, Wotifreg;, ebookersreg;, CheapTicketsreg;, Expedia Group Media Solutions, Expedia Local Expertreg;, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group`s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you`re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Search Engine Marketing (SEM) Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in SEM and digital marketing. Follow industry leaders on social media and read relevant blogs to stay updated. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the SEM field, especially those who work at Expedia Group or similar companies. Attend industry events or webinars to make connections and learn about potential job openings before they are advertised.
✨Tip Number 3
Prepare to discuss your analytical skills and how you've used data to drive decisions in past roles. Be ready to share specific examples that demonstrate your problem-solving abilities and attention to detail.
✨Tip Number 4
Showcase your passion for travel and technology during the interview process. Share personal experiences that highlight your enthusiasm for the industry, as this aligns with the culture at Expedia Group.
We think you need these skills to ace Senior Search Engine Marketing (SEM) Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Search Engine Marketing (SEM) Analyst position. Tailor your application to highlight relevant skills and experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your analytical skills, experience with data manipulation, and any relevant technical expertise. Use quantifiable achievements to demonstrate your impact in previous roles, especially in areas related to SEM or digital marketing.
Write a Strong Cover Letter: In your cover letter, express your passion for SEM and digital marketing. Highlight specific projects or experiences that demonstrate your problem-solving abilities and your interest in data-driven decision-making. Make sure to convey how you can contribute to the team at Expedia Group.
Proofread and Edit: Before submitting your application, thoroughly proofread your CV and cover letter. Check for any grammatical errors or typos, as attention to detail is crucial in this role. A polished application reflects your professionalism and commitment.
How to prepare for a job interview at ENGINEERINGUK
✨Show Your Passion for SEM
Make sure to express your enthusiasm for search engine marketing during the interview. Share any personal projects or experiences that demonstrate your interest in SEM, even if you don't have formal experience. This will show the interviewers that you're genuinely excited about the role.
✨Demonstrate Analytical Skills
Prepare to discuss your analytical skills and how you've used data to make decisions in past roles. Be ready to provide examples of how you've manipulated data or identified trends, as this is crucial for a Senior SEM Analyst position.
✨Familiarise Yourself with Tools
While prior SEM experience isn't mandatory, having a basic understanding of tools like SQL and Excel can set you apart. Brush up on these skills and be prepared to discuss how you would use them in the role. Mentioning your willingness to learn Tableau could also be beneficial.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's SEM strategies and how they collaborate with partners like Google and Bing. This shows that you're not only interested in the role but also in how you can contribute to the team's success.
