Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a team to optimise global app marketing performance and manage budgets.
- Company: Join Expedia Group, a leader in global travel technology and innovation.
- Benefits: Enjoy travel perks, generous time-off, hybrid work options, and career development resources.
- Why this job: Shape the future of travel in a vibrant, inclusive culture that celebrates diversity.
- Qualifications: Requires 8+ years in tech marketing, strong analytical skills, and leadership experience.
- Other info: Recognised as a Best Place to Work by Glassdoor in 2024.
The predicted salary is between 43200 - 72000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies. This is a great opportunity to join one of the fastest growing marketing organizations for Expedia Group in the evolving app marketing space. We partner closely with Google, Facebook, Apple, and Play Store to power app installs.
In this role, you will:
- Lead and mentor a team of Managers and Analysts
- Own budget management and run ROI steering assessments independently
- Use your analytical expertise to draw relationships between data and performance, size opportunities to drive actions
- Independently develop channel strategy and testing roadmap, determine different phase milestones and priorities
- Lead process improvements and identify opportunities for operation automation
- Implement reporting and dashboards
- Proactively share industry trends, test results, partner updates, stay on top of the evolving app industry
Experience and qualifications:
- Master's or Bachelor's in Computer Science/Mathematics/Engineering/Statistics or related technical field, or equivalent related professional experience in applied analytical and statistics
- 8+ years of relevant experience in tech and highly analytical environment
- Able to identify methods for collecting data, performing advanced data analyses, articulating findings with strong hands-on approach
- Experience managing online growth marketing channels (SEM, paid app, etc) including optimization of complex auctions at scale
- SQL/Tableau expertise - Python or R is a plus
- Excellent presentation and communication skills
- Advanced understanding of testing concepts and know how to design a test (draw hypothesis from data observation, test method, sampling, conclude results and learnings)
- Seasoned team leader who guides employee's development, prioritizes team morale and productivity
- Knowledge about mobile measurement best practices and app analytics platforms such as Branch, Appsflyer, etc is a plus
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group Media Solutions, Expedia Local Expert®, CarRentals.com, and Expedia Cruises.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Senior Manager, Performance Marketing (App Analytics) employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Performance Marketing (App Analytics)
✨Tip Number 1
Familiarise yourself with the latest trends in app marketing and analytics. Understanding how major players like Google and Facebook operate can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the performance marketing space, especially those who have experience with app analytics. Engaging with industry experts can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your analytical skills in detail. Be ready to share specific examples of how you've used data to drive marketing decisions and improve performance in previous roles.
✨Tip Number 4
Showcase your leadership experience by preparing anecdotes that highlight your ability to mentor and develop teams. This role requires strong team management skills, so demonstrating this will be crucial.
We think you need these skills to ace Senior Manager, Performance Marketing (App Analytics)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, app analytics, and team leadership. Use specific examples that demonstrate your analytical skills and success in managing online growth marketing channels.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the travel industry and how your background aligns with Expedia Group's values. Mention your experience with data-driven decision-making and your ability to lead teams effectively.
Showcase Analytical Expertise: Emphasise your proficiency in SQL, Tableau, and any experience with Python or R. Provide examples of how you've used these tools to drive performance and optimise marketing strategies in previous roles.
Highlight Leadership Skills: Discuss your experience in mentoring and developing teams. Share specific instances where you have improved team morale and productivity, as well as how you have successfully led cross-functional collaborations.
How to prepare for a job interview at ENGINEERINGUK
✨Showcase Your Analytical Skills
As a Senior Manager in Performance Marketing, you'll need to demonstrate your analytical expertise. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and optimise performance. Highlight your experience with SQL, Tableau, or any other relevant tools.
✨Understand the App Marketing Landscape
Familiarise yourself with current trends in app marketing and analytics. Research the latest strategies used by major players like Google and Facebook. This knowledge will not only impress your interviewers but also show that you're proactive and passionate about the industry.
✨Prepare for Leadership Questions
Since this role involves leading a team, expect questions about your leadership style and how you mentor others. Think of examples where you've successfully guided your team through challenges or fostered a positive work environment. This will demonstrate your capability as a seasoned team leader.
✨Communicate Clearly and Confidently
Excellent communication skills are crucial for this position. Practice articulating your thoughts clearly and confidently, especially when discussing complex data analyses or marketing strategies. Consider doing mock interviews to refine your presentation skills and ensure you can convey your ideas effectively.
