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- Tasks: Manage media relationships and create compelling news narratives for Allwyn and The National Lottery.
- Company: Join Allwyn, a leader in transforming the lottery experience and making a positive impact.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant company culture.
- Why this job: Be part of a dynamic team shaping public perception and driving meaningful change in the community.
- Qualifications: Experience in corporate communications or media relations is essential; strong writing and strategic thinking skills required.
- Other info: This role includes out-of-hours duties and line management responsibilities for a small team.
The predicted salary is between 48000 - 72000 £ per year.
Build, nurture, and maintain strong relationships with media across national, regional, trade, broadcast and digital media, positioning Allwyn as a trusted and responsive source of information and news.
Help to drive development and execution of an always-on news operation that identifies opportunities, creates exclusive content and responds rapidly to media enquiries.
Contribute to the development of compelling news narratives that showcase The National Lottery's impact and Allwyn's transformation agenda.
Oversee corporate reporting and financial communications and annual reporting, ensuring clarity and accessibility of complex information.
Identify and manage reputational risks, external threats and corporate issues of public interest, minimising negative media coverage and comments on Allwyn and The National Lottery.
Guide internal stakeholders on media engagement, providing strategic counsel on story development and messaging.
Key Accountabilities and Duties:
- Build and maintain strong personal relationships with key journalists and editors across national, regional, trade, broadcast and digital media through regular contact, briefings and informal engagement.
- Lead on specific projects and initiatives outlined in the Corporate Communications team's plan and give internal briefings as required.
- Help to create and maintain an editorial calendar that identifies opportunities for proactive media engagement and corporate news flow.
- Package corporate announcements into compelling news stories, developing multiple angles for different media audiences and oversee the creation of high-quality news content including press releases, briefing materials, fact sheets, and multimedia content that tell The National Lottery and Allwyn's transformation story.
- Lead on the development and production of Allwyn's Annual Report, financial statements and other corporate materials to include liaison with Allwyn Group on the overall financial reporting.
- Drive the financial communications agenda, translating corporate performance into accessible, compelling narratives for business media.
- Monitor media landscape for emerging issues and opportunities.
- Provide early warning of potential risks and manage potentially negative media enquiries and issues by gathering information and drafting messaging.
- Provide strategic counsel to internal stakeholders on media opportunities and risks.
- Build strong relationships across the business to identify and develop news opportunities and advise on mitigations.
- Develop and maintain clear positions on key issues, ensuring consistent messaging across all media engagement. This will include working with policy and public affairs specialists to devise strategies and responses to political announcements.
- Guide senior executives on media handling, including provision of strategic counsel and support for interviews and media appearances.
- Oversee media monitoring and evaluation, providing regular analysis of coverage.
- Perform out-of-hours duties (including monitoring external draw communications) as on-call press officer on a rota and ensure effective out-of-hours cover.
- Responsibility for the line management of a small number of team members and drive continuous improvement in capabilities and performance.
- Oversee specific relationships with key suppliers and agencies.
Senior Corporate Communications Manager employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Corporate Communications Manager
✨Tip Number 1
Network actively with professionals in the corporate communications field. Attend industry events, webinars, and workshops to meet journalists and editors who cover your sector. Building these relationships can give you an edge when applying for the Senior Corporate Communications Manager role.
✨Tip Number 2
Stay updated on current trends in media and corporate communications. Follow relevant news outlets and engage with their content on social media. This knowledge will help you demonstrate your understanding of the media landscape during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed media relations or handled crises in the past. Having concrete stories ready will showcase your experience and ability to navigate complex situations effectively.
✨Tip Number 4
Familiarise yourself with Allwyn's mission and recent developments. Understanding the company's goals and challenges will allow you to tailor your approach and show how you can contribute to their corporate communications strategy.
We think you need these skills to ace Senior Corporate Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in corporate communications, media relations, and strategic messaging. Use specific examples that demonstrate your ability to build relationships with journalists and manage reputational risks.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of Allwyn's transformation agenda and how your skills align with their needs. Mention your experience in creating compelling narratives and managing media engagement effectively.
Showcase Your Media Relationships: Provide examples of your existing relationships with key journalists and editors. Highlight any successful media campaigns you've led and how they contributed to positive coverage for previous employers.
Demonstrate Strategic Thinking: Illustrate your ability to identify media opportunities and manage potential risks. Discuss your approach to developing clear positions on key issues and how you would guide internal stakeholders in media engagement.
How to prepare for a job interview at ENGINEERINGUK
✨Know Your Media Landscape
Familiarise yourself with the key journalists and media outlets relevant to the role. Be prepared to discuss how you would build and maintain these relationships, and share examples of your past successes in media engagement.
✨Showcase Your Storytelling Skills
Prepare to demonstrate your ability to craft compelling narratives. Bring examples of previous press releases or corporate communications you've developed, highlighting how you made complex information accessible and engaging.
✨Understand Reputational Management
Be ready to discuss strategies for managing reputational risks and handling negative media coverage. Think of specific scenarios where you've successfully navigated such challenges and what you learned from them.
✨Demonstrate Leadership and Team Management
Since this role involves line management, be prepared to talk about your leadership style and how you drive performance within a team. Share examples of how you've mentored team members or led projects to success.
