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- Tasks: Lead audience engagement by optimising content and driving readership growth for BBC's digital platforms.
- Company: Join BBC Studios, a globally acclaimed content studio known for award-winning shows and impactful journalism.
- Benefits: Enjoy a flexible 35-hour work week, 26 days holiday, and excellent career progression opportunities.
- Why this job: Be part of a creative team shaping global narratives while making a real impact in media.
- Qualifications: 5+ years in digital publishing, strong SEO knowledge, and excellent communication skills required.
- Other info: This hybrid role is based in London, with a commitment to diversity and inclusion.
The predicted salary is between 48000 - 72000 £ per year.
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About BBC Studios
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena. From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.
Digital News and Streaming
At BBC Global Digital News & Streaming, we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our quality journalism and unscripted content in North America, we are seeking motivated, passionate, high-performing individuals across a variety of skillsets to join our global team. Our primary locations are New York, Washington DC, and London; we are seeking candidates whose location allows them to work hybrid from any of these offices.
The Role
BBC Studios is hiring a Senior Audience Engagement Editor in London to support content optimization and editorial curation. You will leverage audience insights to elevate our daily report and help grow readership in North America for bbc.com and the international BBC app.
Main Responsibilities
- Support editorial teams to commission and produce content across channels, including business, tech, science, climate, culture, and travel verticals.
- Advise the curation team on story optimization and placement to maximize engagement.
- Prepare and share daily SEO and performance insights for the U.S. News team.
- Curate our homepage, front of app, and other key indexes on weekends.
Success in this role requires collaboration with colleagues across various teams, including editorial, growth, and product. Strong editorial judgment, a sharp eye for headlines and visuals, and a keen sense of audience needs in the digital space are essential. You will also have knowledge of SEO and growth tactics and a desire to understand analytics for actionable insights.
Knowledge, Skills, and Experience
- 5+ years' experience in digital publishing in a news environment.
- Understanding of SEO strategies and best practices.
- Ability to conduct keyword and trend research.
- Experience with CMS and tools like Google Trends, Google Search Console, Chartbeat, etc.
- Strong organizational and communication skills.
Life at BBC Studios
We care about how we do things. Our values and behaviors are important to us. The BBC is committed to building a culturally diverse workforce and encourages applications from underrepresented groups. We are proud to be a Level 2 Disability Confident Employer and encourage applications from disabled people.
What Will You Gain From Working At BBC Studios?
- Flexible 35-hour working week.
- 26 days holiday with the option to buy an extra 5 days.
- Defined pension scheme and discounted healthcare.
- Excellent career progression opportunities.
Package Description
Salary: Up to £60,000 depending on relevant skills, knowledge, and experience. This is a hybrid role based out of Television Centre in London.
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Audience Engagement Editor
✨Tip Number 1
Familiarise yourself with BBC Studios' content and audience engagement strategies. Understanding their approach to digital publishing and how they optimise content for different platforms will give you an edge in discussions during interviews.
✨Tip Number 2
Network with current or former employees of BBC Studios, especially those in editorial roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when applying.
✨Tip Number 3
Stay updated on the latest trends in digital journalism and audience engagement. Being able to discuss recent developments or successful case studies in the industry will demonstrate your passion and knowledge during interviews.
✨Tip Number 4
Prepare to showcase your experience with SEO and analytics tools. Be ready to discuss specific examples of how you've used these skills to drive audience engagement in your previous roles, as this is crucial for the position.
We think you need these skills to ace Senior Audience Engagement Editor
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the Senior Audience Engagement Editor position. Tailor your application to highlight relevant experience in digital publishing and audience engagement.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 5+ years of experience in digital publishing, particularly in a news environment. Showcase your understanding of SEO strategies and any tools you've used, such as Google Trends or Chartbeat.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for media and publishing. Mention specific projects or achievements that align with BBC Studios' goals and values.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the role.
How to prepare for a job interview at ENGINEERINGUK
✨Showcase Your Editorial Expertise
Make sure to highlight your experience in digital publishing, especially in a news environment. Be prepared to discuss specific examples of how you've optimised content and engaged audiences in previous roles.
✨Demonstrate SEO Knowledge
Since the role requires a solid understanding of SEO strategies, come ready to discuss your familiarity with tools like Google Trends and Search Console. Share any successful SEO tactics you've implemented that led to increased readership.
✨Emphasise Collaboration Skills
This position involves working closely with various teams. Be ready to provide examples of how you've successfully collaborated with editorial, growth, and product teams in the past to achieve common goals.
✨Prepare for Audience Insights Discussion
Familiarise yourself with audience engagement metrics and be prepared to discuss how you would leverage insights to enhance content curation. Think about how you can contribute to growing readership in North America specifically.
