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- Tasks: Lead audience engagement by optimising content and driving readership growth for BBC platforms.
- Company: Join BBC Studios, a globally acclaimed content studio known for award-winning shows and impactful journalism.
- Benefits: Enjoy a flexible 35-hour work week, 26 days holiday, and excellent career progression opportunities.
- Why this job: Be part of a diverse team shaping the future of digital news and engaging audiences worldwide.
- Qualifications: 5+ years in digital publishing, strong SEO knowledge, and excellent communication skills required.
- Other info: This hybrid role is based in London, with options to work from New York or Washington DC.
The predicted salary is between 43200 - 72000 £ per year.
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About BBC Studios
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena. From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.
Digital News and Streaming
At BBC Global Digital News & Streaming, we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our quality journalism and unscripted content in North America, we are seeking motivated, passionate, high-performing individuals across a variety of skillsets to join our global team. Our primary locations are New York, Washington DC, and London; we are seeking candidates whose location allows them to work hybrid from any of these offices.
The Role
BBC Studios is hiring a Senior Audience Engagement Editor in London to support content optimization and editorial curation. You will leverage audience insights to elevate our daily report and help grow readership in North America for bbc.com and the international BBC app.
Main Responsibilities
- Support editorial teams to commission and produce content across channels, including business, tech, science, climate, culture, and travel verticals.
- Advise the curation team on story optimization and placement to maximize engagement.
- Prepare and share daily SEO and performance insights for the U.S. News team.
- Curate our homepage, front of app, and other key indexes on weekends.
Success in this role requires collaboration with colleagues across various teams, including editorial, growth, and product. Strong editorial judgment, a sharp eye for headlines and visuals, and a keen sense of audience needs in the digital space are essential. You will also have knowledge of SEO and growth tactics and a desire to understand analytics for actionable insights.
Knowledge, Skills, and Experience
- 5+ years' experience in digital publishing in a news environment.
- Understanding of SEO strategies and best practices.
- Ability to conduct keyword and trend research.
- Experience with CMS and tools like Google Trends, Google Search Console, Chartbeat, etc.
- Strong organizational and communication skills.
Life at BBC Studios
We care about how we do things. Our values and behaviors are important to us. The BBC is committed to building a culturally diverse workforce and encourages applications from underrepresented groups. We are proud to be a Level 2 Disability Confident Employer and encourage applications from disabled people.
What Will You Gain From Working At BBC Studios?
- Flexible 35-hour working week.
- 26 days holiday with the option to buy an extra 5 days.
- Defined pension scheme and discounted healthcare.
- Excellent career progression opportunities.
Package Description
Salary: Up to £60,000 depending on relevant skills, knowledge, and experience. This is a hybrid role based out of Television Centre in London.
Senior Audience Engagement Editor employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Audience Engagement Editor
✨Tip Number 1
Familiarise yourself with BBC Studios' content and audience engagement strategies. Understanding their approach to digital publishing and how they optimise content for different platforms will give you an edge in interviews.
✨Tip Number 2
Network with current or former employees of BBC Studios, especially those in editorial roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach.
✨Tip Number 3
Stay updated on the latest trends in digital journalism and audience engagement. Being able to discuss recent developments or case studies during your interview will demonstrate your passion and knowledge in the field.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive content decisions in previous roles. This will highlight your ability to leverage audience insights effectively.
We think you need these skills to ace Senior Audience Engagement Editor
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Senior Audience Engagement Editor position. Make sure you understand the key responsibilities and required skills, such as SEO knowledge and experience in digital publishing.
Tailor Your CV: Customise your CV to highlight relevant experience that aligns with the job requirements. Emphasise your background in digital publishing, SEO strategies, and any tools you've used like Google Trends or Chartbeat.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for media and publishing. Mention specific examples of how you've successfully engaged audiences in previous roles and how you can contribute to BBC Studios' goals.
Proofread Your Application: Before submitting, carefully proofread your application materials. Check for spelling and grammatical errors, and ensure that your documents are well-formatted and professional.
How to prepare for a job interview at ENGINEERINGUK
✨Showcase Your Editorial Expertise
Make sure to highlight your experience in digital publishing, especially in a news environment. Be prepared to discuss specific examples of how you've optimised content and engaged audiences in the past.
✨Demonstrate SEO Knowledge
Since the role requires a solid understanding of SEO strategies, come ready to discuss your familiarity with tools like Google Trends and Search Console. Share insights on how you've used SEO to drive engagement in previous roles.
✨Prepare for Collaboration Questions
This position involves working closely with various teams. Think of examples where you've successfully collaborated with others, particularly in editorial or growth contexts, and be ready to explain your approach to teamwork.
✨Understand Audience Needs
Research BBC Studios' audience and their preferences. Be prepared to discuss how you would leverage audience insights to enhance content curation and engagement, demonstrating your understanding of the digital landscape.
