At a Glance
- Tasks: Drive e-commerce growth and enhance digital brand presence for iconic beauty products.
- Company: Join L'Oréal, a global leader in beauty innovation and inclusivity.
- Benefits: Real responsibility from day one, growth opportunities, and a diverse work environment.
- Other info: Be part of a mission to democratise beauty and celebrate diversity.
- Why this job: Make a tangible impact in the beauty industry while embracing creativity and collaboration.
- Qualifications: Strong understanding of e-commerce, data analytics, and exceptional collaboration skills.
The predicted salary is between 40500 - 49500 £ per year.
Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty. Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As our Online Brand Manager, you will drive the e-commerce growth and digital brand presence for our iconic CPD portfolio in the UK. You will lead the online consumer journey from awareness to conversion.
- E-Commerce Activation: Define and execute e-commerce strategies to maximize online retail sales and market share. Lead e-merchandising, catalog optimization, and promotional campaigns across key e-retailer platforms.
- Digital Brand Management: Coordinate online brand consistency, digital assets, and activation plans. Collaborate with marketing teams to align online and offline campaigns.
- Data & Performance Analytics: Track, analyze, and report on digital shelf metrics, traffic, and conversion rates to continuously optimize ROI.
We Are Looking For
We are looking for an entrepreneurial collaborator who thrives in fast-paced environments and is ready to elevate our digital commerce. Based on our L'Oréal Skills Library, the core competencies for this role are:
- E-Commerce Generalist: Strong understanding of online retail dynamics and consumer journeys.
- Data Analytics: Ability to translate digital metrics into actionable business insights.
- E-Merchandising & Eventing: Expertise in optimizing product discoverability and online visual standards.
- Digital Web & Platform Management: Familiarity with managing digital touchpoints and content syndication.
- Collaboration: Exceptional stakeholder management skills to work across divisions and agencies.
What's In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.
Who We Are
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
Today, L'Oréal includes over 9k experts in beauty tech, digital, data and e-comm and is constantly growing. Championing Beauty Tech, we invent the beauty of the future while becoming the company of the future.
The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. We have powerful, industry-leading brands like L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.
We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
Online Brand Manager employer: ENGINEERINGUK
ENGINEERINGUK is an exceptional employer that fosters a collaborative work culture, allowing you to thrive as a Hybrid Brand Executive while contributing to a meaningful charity brand. With generous employee benefits such as 28 days of holiday, enhanced parental leave, and a robust pension scheme, you'll find ample opportunities for personal and professional growth in this dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Online Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ENGINEERINGUK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ENGINEERINGUK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ENGINEERINGUK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ENGINEERINGUK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Online Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ENGINEERINGUK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ENGINEERINGUK:Show us that you’ve done your homework! In your application, briefly mention what you admire about ENGINEERINGUK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ENGINEERINGUK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ENGINEERINGUK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ENGINEERINGUK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
