Marketing Lead, International Non Fiction & Scripted Series Strategy- Apple TV

Thrilling dramas. Epic sci-fi. Feel-good comedies. It all lives on Apple TV, with hundreds of millions of people discovering the best stories every day. We keep the creative visions of artists, writers and filmmakers intact while sharing their works with audiences in over 100 countries worldwide.

Are you a strategic leader with a passion for entertainment, content and the role it plays in our culture? Are you capable of driving meaningful business impact and definitive results through inspiration, innovation and informed decision making?

As part of our Apple TV International Series Strategy team, you'll partner with the Apple TV team, cross-functional partners, International programming & development, EPs/Showrunners, talent, agencies and more to create culturally resonant, audience-first marketing strategies and robust go-to-market plans for our International Non Fiction & Scripted series.

The Apple TV Marketing Strategy team is seeking a high-performing, dynamic, creative and solution-oriented individual, who will partner closely with various teams across the organization to bring a consumer journey to life for our International Non Fiction and Scripted Series. You will be an integral part of a team working to define the strategic vision for a campaign, serve as a central cross-functional partner, handle the various workflows and oversee tactical execution for all owned, earned and paid plans, all with the goal of driving buzz, cultural resonance and ultimately, viewership for Apple TV content. This role is based in Apple's London office.

• Manage key relationship with the International Non Fiction and Scripted Series Development team based in London.
• Lead title teams as the strategic visionary and campaign quarterback driving creative briefs, positioning and strategy for Non Fiction and Scripted Series from our UK Development team.
• Drive campaigns forward with key partners including development, current, producers/creators, filmmakers and show runners.
• Assist in internal and external partner execution of multi-media creative assets that extend our content across paid, owned and earned initiatives.
• Ensure materials are aligned to series positioning and brand, and that creative is consistent across all consumer touch points.
• Support cross-functional team planning across campaigns by participating in key meetings, presentations, developing campaign recaps and updates, and using project documents, such as marketing trackers, timelines, status reports, budget review, etc. to ensure execution against goals.
• Prioritize resources and manage deliverables requirements, and communicate realistic timelines for execution.
• Work in partnership with multiple Creative teams to ensure materials are aligned with the series positioning and Apple branding.
• Identify and execute brand partnerships, promotions, grassroots marketing, activations and integrations with internal teams or 3rd parties and partner with Apple Ecosystem on cross-company promotions including with Apple retail, Music, News, Books, Pay, etc.

Media strategy and analytics, e.g. media mix decisioning, budgeting and forecasting, media pricing and budget optimization, return on investment, goals / measurement preferred.

Digital first mindset, with understanding of how to leverage organic social and digital spanning content creation, community and audience development.

Experience working on brand partnerships and multi-touchpoint integrations with internal teams, third parties, retail, experiential, newsletters, email, or editorial placements.

Bachelors degree or equivalent. Minimum 10 years in consumer marketing experience across media/entertainment for both Non Fiction and Scripted series. Deep knowledge of and passion for the Non Fiction genre. Knowledge and experience in supporting robust portfolio of creatively led 360-campaigns, from strategy to executing the tactics.

Highly-matrixed organization experience, driving cross-functional collaboration across adjacent business teams, content producers and creators. Budget planning including working across internal teams such as creative, social, and research to track each title's budget and input through our internal systems.

Stellar Keynote and written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of partner perspectives - from creative to business. Brings a highly strategic and analytical approach to decisions and problem-solving excellent organizational, scheduling, project management, budget planning/tracking, and multi-tasking skills with proven attention to detail.

Inventive self-starter; eager to learn and grow, and bring a can-do attitude to the position.

Company Inclusion

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Starting here is just the beginning. People are at the heart of Apple and we want you to thrive. From day one, you'll have the opportunity to make meaningful contributions to the big picture. You can set yourself up for success with our career development framework, as well as guidance and resources that include course offerings from Apple University. Change is a constant throughout your career at Apple, and you may choose different ways to grow. You can seek even greater depth within your expertise, change scope in your current position or even explore a new opportunity here. Whatever you decide, you'll play the lead role in your growth, and we'll be behind you all the way. Your work is as meaningful to us as it is to you.

Apple

Apple is organised by functional specialities rather than business units - rare for a company our size. We're experts leading experts: hardware experts lead hardware, software experts lead software and design experts lead design. This differs from most other large companies, where general managers oversee managers. Apple is Apple because those with the most expertise in an area of work have decision rights for that area.

Leaders at Apple combine their expertise with two other important characteristics: immersion in the details and a willingness to collaboratively debate during collective decision-making. For people at every level here, it can be liberating - even exhilarating - to work with experts who offer relevant guidance and mentoring. This approach to leadership is a commitment to collaboration that leads to innovation.

At Apple, collaboration is more than simply working together - it means passionate, collaborative debate. People on retail, hardware or marketing teams may focus on different issues, but the principles of respectful, honest discussion remain the same: we advocate ideas, contest points of view and ultimately build on each other's thinking to come up with the best solution.

Cross-functional collaboration is crucial, because no one team is responsible for a product or a service on its own. Dozens of specialist teams may be needed for even a single key component of a new product. Yet each team works with a shared purpose - create an extraordinary user experience.

When experts make the decisions, they decide to innovate. Innovation is led by those who know their stuff, whether it's the first job of their life or the latest project in a career decades in the making. At Apple, innovation depends not only on brilliant individuals, but also on a community of specialists, each focused on what we can do instead of what's been done. We foster this culture by giving experts the room to take bold yet informed risks that lead to breakthroughs.

Everyone here is an innovator, or an innovator-to-be - even in areas customers don't typically notice: consider the Siri curators and engineers who help reduce bias with continual updates and respectful neutrality in search responses. Or the teams who designed, produced and shipped millions of COVID-19 face shields for front-line medical workers. Or the chef in one of our cafés who patented our environmentally friendly pizza box. There's a place here for every kind of brilliant.

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