Marketing Executive

WE ARE BBC STUDIOS. A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

WHY JOIN THE TEAM? Bluey is one of the biggest and fastest growing pre‑school brands in the world, one of the most watched TV shows and a popular culture phenomenon. Kids and adults alike are in love with the show which has led to the brand achieving status as a +$1bn retail sales success. We don't just have fans, we have super fans and some of those are people we all know and love, whether it is Natalie Portman, Kylie Minogue or even The Jonas Brothers. Bluey continues to grow beyond the TV screen and at retail, bringing new experiences to fans around the world - with immersive experiences across the US, Bluey presence at CBeebies Land in the UK and Bluey's World immersive experience, in Brisbane. Bluey was brought to the world in 2018 and our mission now is to build brand strength and commercial success.

YOUR KEY RESPONSIBILITIES AND IMPACT

• The Marketing Executive plays a key role in supporting the delivery of brand activations and marketing campaigns for Bluey across UKEMEA.
• Working closely with the Marketing Manager and cross‑functional teams, they help bring 360 campaigns to life, driving consumer engagement and supporting commercial growth.
• This role requires strong coordination skills, attention to detail, a proactive mindset and a robust understanding of the Bluey brand and guidelines.
• Supported delivery of UKEMEA franchise growth plans through execution of integrated, multi‑channel marketing campaigns.
• Collaborated cross‑functionally with teams including Consumer Products, Retail, Comms, Live Events, and Global Brand to drive visibility and commercial success.
• Managed relationships with external partners such as licensing agencies, toy partners, distributors, and creative/media agencies.
• Developed and delivered creative briefs, coordinating timelines and assets to ensure high‑quality, on‑time campaign execution.
• Led end‑to‑end delivery of campaign assets, ensuring effective launch amplification across relevant channels and platforms.
• Managed marketing budget tracking, including forecasting, spend monitoring, variance reporting, and PO processing in collaboration with finance.
• Acted as a key brand guardian for Bluey, ensuring all activity aligned with brand guidelines and delivering brand training to stakeholders.
• Maintained and distributed core brand tools (brand decks, guidelines, asset libraries) to ensure consistency across all touchpoints.
• Leveraged audience insights and campaign data to inform targeting, optimise performance, and contribute to post‑campaign evaluations.
• Task‑managed junior team members and built strong relationships across regional and international stakeholders, while staying informed on industry and digital trends.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• Delivering multi‑media marketing campaigns from brief to evaluation.
• Working with creative and media teams (either in‑house, or external agency).
• Project management, and efficient use of resources.
• Analytical approach, able to critically evaluate ideas and information.
• Effective written and spoken communication with good presentation skills.
• Able to adapt and make improvements to working practices.
• Ability to meet and set targets and deadlines while managing a wide range of concurrent activities.
• Budget management & tracking finance process.

DESIRED NOT REQUIRED

• Understanding of editorial and other compliance policies.
• Understanding and knowledge of the broadcasting industry and an interest in creative output.
• Able to manage and lead campaigns and teams within a complex matrix environment.
• Leading collaboration across organisational boundaries.
• Managing critical stakeholder relationships.