Marketing Effectiveness Consultant in London

Team Overview: The Marketing Science team estimates the value of marketing activities, be that a TV, Radio, Search, YouTube or Facebook advert. We add colour to this by understanding groups of customers and their motivations through both behavioural and panel-based datasets. Overall, we ensure our clients realise the full potential of their marketing investment for maximum growth.

Role Overview: The Marketing Science Consultant is a manager within the Marketing Science team who will bring experience delivering Analytics and in particular Marketing Mix Modelling (MMM) solutions, attribution and other modelling approaches to clients. They will have a good understanding of the media and marketing industry. The role will suit a candidate who is passionate about analytics, focused on addressing business questions and wants to influence media and business decision making.

Working across multiple clients, your day to day will involve:

• Playing a key role in the delivery of marketing effectiveness projects, ensuring all outputs are technically excellent and address all client questions.
• Consulting and engaging with clients, ranging from project delivery to broader consultancy.
• Coaching, mentoring and line management of more junior team members, progressing their ongoing professional and technical development.
• Building relationships and collaborating with internal stakeholders across the agency and the group.
• Contributing to the development of new solutions and analytical approaches that keep us on the cutting edge of marketing science.

Experience:

• 3+ years delivering MMM and other marketing analytics projects.
• Advanced understanding of Bayesian and linear regression approaches.
• Knowledge of machine learning would be an advantage.
• Experience in data and analysis and designing approaches to answer ad-hoc questions.
• Good stakeholder and team management and exposure in a client-facing environment.
• Experience working across multiple workstreams and projects.

Skills:

• Strong presenter with the ability to tell engaging stories and explain analytical techniques to a non-technical audience.
• Experience leading small teams on analytical projects that deliver clear, consultative insights in a way that influences clients' marketing outputs.
• Good experience with MMM and other marketing effectiveness techniques (e.g. digital attribution, TV attribution).
• Excellent team player and role model for other members of the team.
• Adept client, team and project management skills.
• Coding skills in either R or Python would be an advantage.
• Good Excel and PowerPoint skills.

Attitude: Self-starter, organised, collaborative, entrepreneurial, data curious, commercially savvy, cutting-edge technical thinker.

About the Agency: Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms, this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.

Be Your Best: We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially to let us know how we can support you.

Diversity, Equity & Inclusion at OMG: At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.