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- Tasks: Analyse marketing data to enhance passenger experiences and campaign insights.
- Company: Join Heathrow, the world's most iconic airport, filled with unique opportunities.
- Benefits: Enjoy competitive salaries, performance bonuses, generous leave, and private health insurance.
- Why this job: Be part of a diverse team driving innovation and sustainability in aviation.
- Qualifications: No specific qualifications mentioned; enthusiasm for data analysis is key.
- Other info: Hybrid working options available; must be based in the UK near Heathrow.
The predicted salary is between 28800 - 48000 £ per year.
Data is rapidly expanding and contributing to enhancements in the passenger experience for many passengers each month. As a Marketing Data Analyst, you will be responsible for identifying and sourcing key data sets and providing insights across various marketing channels, including customer marketing, CRM, loyalty programs, social media, performance marketing, and paid media. You will work closely with internal teams and agency partners to deliver comprehensive campaign reporting and insights.
Heathrow is an amazing backdrop to a career filled with unique opportunities. Every day, you will discover a world full of fresh possibilities and end the day buzzing with stories to tell, as you encounter people from all cultures, nationalities and experiences. A world full of pride for what we do and no end of exciting career prospects to explore. It brings out the best in all of us and inspires everyone to deliver on our ambitious plans. Together, we are working to welcome millions more passengers while ensuring aviation can continue to be a force for good by leading global efforts in sustainability.
We offer competitive salaries and excellent benefits that will support you now and in the future. As well as performance-based annual bonuses and our longer-term Share in Success Bonus plans, we also offer generous annual leave allowances and market-leading pensions. With family friendly policies, access to private health insurance and a wide range of wellbeing tools, we will support you to be at your best inside and outside work. And of course, we will provide varied learning and development opportunities too.
Our Hybrid working approach offers the opportunity for colleagues in some roles to work from home for an average of two days a week, providing the flexibility to work in an agile way whilst ensuring we deliver for the operational needs of Heathrow. Working arrangements vary from team to team and will be confirmed during the recruitment process. You will need to be based in the UK and within a commutable distance to Heathrow.
As an equal opportunities employer, we encourage applications from all. We believe that diverse talent makes us stronger - not least because we welcome passengers from all corners of the globe, every single day. Heathrow is an accessible place to work. With five diversity networks, we champion inclusivity and celebrate individuality.
You will be part of a Customer team that drives our profitability across everything from retail, property and airport transport, through to passenger services, forecasting and contracts with airlines. Customer insight is at the heart of what we do, supported by a strong commercial strategy. We have a pioneering agenda for digital, e-commerce and innovation, as we look to transform the way our passengers spend at our airport. We believe the best way to drive growth across our iconic airport is by improving the services offered within it.
Marketing Data Analyst employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics and data interpretation. Being able to discuss current tools and methodologies during your interview will show that you're proactive and knowledgeable about the field.
✨Tip Number 2
Network with professionals in the aviation and marketing sectors. Attend industry events or webinars where you can meet people who work at Heathrow or similar companies, as personal connections can often lead to job opportunities.
✨Tip Number 3
Prepare to demonstrate your analytical skills through practical examples. Be ready to discuss specific projects where you've successfully used data to drive marketing decisions, as this will highlight your hands-on experience.
✨Tip Number 4
Research Heathrow's current marketing strategies and campaigns. Understanding their approach will allow you to tailor your conversation during the interview, showing that you're genuinely interested in contributing to their goals.
We think you need these skills to ace Marketing Data Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Marketing Data Analyst. Familiarise yourself with key data sets and marketing channels mentioned in the job description to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience you have with data analysis, CRM systems, and marketing insights. Use specific examples that demonstrate your ability to work with internal teams and agency partners.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also showcase your understanding of Heathrow's mission and values. Mention how your skills align with their goals, particularly in enhancing passenger experiences through data-driven insights.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a data analyst role.
How to prepare for a job interview at ENGINEERINGUK
✨Know Your Data
As a Marketing Data Analyst, you'll be working with various data sets. Make sure you understand the types of data relevant to marketing channels like CRM and social media. Be prepared to discuss how you've used data to drive insights in past roles.
✨Showcase Your Analytical Skills
During the interview, highlight your analytical skills by discussing specific tools and methodologies you've used. Whether it's Excel, SQL, or data visualisation software, demonstrate your proficiency and how it has helped in previous projects.
✨Understand the Company’s Vision
Familiarise yourself with Heathrow's mission and values. Be ready to explain how your role as a Marketing Data Analyst aligns with their goals, especially regarding sustainability and enhancing passenger experience.
✨Prepare Questions
Interviews are a two-way street. Prepare insightful questions about the team dynamics, the tools they use, and how success is measured in the role. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
