At a Glance
- Tasks: Lead Knight Frank's social media strategy and create engaging content across platforms.
- Company: Join the largest independent property consultancy with a dynamic team.
- Benefits: Enjoy a competitive salary, professional development, and a vibrant work culture.
- Other info: Opportunity to collaborate globally and grow your career in a supportive setting.
- Why this job: Make an impact by shaping brand storytelling and driving engagement in a fast-paced environment.
- Qualifications: 5+ years in social media, strong content creation skills, and experience with major platforms.
The predicted salary is between 30000 - 40000 £ per year.
About The Role
Knight Frank is the largest independent property consultancy. The Senior Marketing Executive holds the end‑to‑end ownership, strategy, governance and daily operation of the firm’s social media presence across all major platforms.
About you
You’re passionate about social; understand the value it can bring to a brand in terms of storytelling and generating leads. You are a strategic thinker who has successfully scaled social media channels, consistently achieving KPI targets and reporting results to senior leadership. You are innovative, can manage timelines and stakeholder expectations, and have experience managing external agencies. You keep up‑to‑date with trends, know which content performs best on each channel, and are skilled at creating and editing scroll‑stopping content. You thrive under pressure, manage multiple channels, and pivot between brand needs with a smile.
Role Overview
The Senior Marketing Executive reports to the Senior Lead Marketing Channels and leads the delivery of social media across multiple service lines and markets, acting as the central authority for strategy, execution, best practice, and compliance.
Key Responsibilities
- Responsible for overall strategy, execution, optimisation, governance, accountability and training for Knight Frank’s core social channels.
- Ownership of the UK content calendar: end‑to‑end planning, creating, scheduling and publishing of high‑quality content for primary social media channels (with particular focus on all UK divisions), including but not limited to: Residential Sales & Lettings, International Residential, Commercial divisions, Rural, Energy & Projects, Development Services, Associated brands.
- Ongoing trend and innovation monitoring; keep the brand culturally relevant and competitive by maximising current platform capabilities or harnessing emerging technologies.
- Lead and advise on social media strategy across all UK service lines, ensuring alignment with wider marketing, PR and business objectives.
- Set measurable targets against industry benchmarks for tracking growth and commercial impact of social media channels.
- Act as the direct point of contact and provide relevant reporting for all service lines.
- Collaborate with global marketing teams to reflect the international audience and visibility of social channels.
- Provide strategic input into campaigns, launches and PR activity.
- Support paid media strategy with expert recommendations.
- Manage relationships with third‑party agencies.
- Collaborate with internal teams to feature important wins, news or brand initiatives on the appropriate platforms.
- Confidently manage senior stakeholders, providing guidance and expert advice on best practices.
- Participate in all aspects of content creation, including: Planning and strategy calls, Coordinating shoots, Script writing and storyboarding, Aligning social and PR objectives, Managing messaging, expectations and delivery.
- Provide direction, prioritisation and ongoing support to marketing executives to scale channels with consistency and brand integrity.
- Deliver ad‑hoc social media training across the UK and globally.
- Flag unauthorised or fake accounts and other breaches of the Global Social Media Policy and act appropriately to protect the brand.
Professional Experience and Personal Skills Profile
- At least 5 years’ experience in a social media role with a proven track record for scaling accounts with substantial following (digital marketing experience a bonus).
- Expert knowledge of Instagram, LinkedIn, Facebook and associated platforms, including organic and paid advertising strategies to increase brand awareness and generate leads (YouTube experience a bonus).
- Strong understanding and experience with social media reporting and publishing tools.
- A dual‑minded approach: strategy‑driven, data‑based and process‑oriented, yet highly creative and hands‑on with content creation.
- Excellent communicator comfortable presenting to senior stakeholders and third‑party agencies, and to the UK MarComs team.
- Strong planning, organisation and prioritisation skills; ability to meet deadlines.
- Skilled content creator: you know what good content looks like and can create it.
- Highly skilled using Canva.
- Expert in in‑platform photo/video editing tools (experience with external tools such as Adobe CC, CapCut is a bonus).
- Experience filming with a gimbal is a bonus.
- Experience using Monday.com is a bonus.
- Excellent attention to detail.
- Self‑motivated with a ‘can do’ attitude and teamwork orientation.
Competitive salary
Senior Social Media Executive in London employer: ENGINEERINGUK
Knight Frank is an exceptional employer, offering a dynamic work environment where creativity and strategic thinking thrive. As the largest independent property consultancy, we provide our employees with ample opportunities for professional growth, a collaborative culture that values innovation, and the chance to make a significant impact across various service lines. Located in the heart of the UK, our team enjoys a competitive salary and the support needed to excel in their roles while staying ahead of industry trends.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ENGINEERINGUK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ENGINEERINGUK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ENGINEERINGUK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ENGINEERINGUK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Media Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ENGINEERINGUK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ENGINEERINGUK:Show us that you’ve done your homework! In your application, briefly mention what you admire about ENGINEERINGUK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ENGINEERINGUK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ENGINEERINGUK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ENGINEERINGUK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
