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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns for top TV shows and engage audiences creatively.
- Company: Join UKTV, a leader in branded television with a rich history of entertaining millions.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Make a real impact on popular TV shows and connect with diverse audiences.
- Qualifications: Marketing experience, strong communication skills, and a passion for entertainment.
- Other info: Collaborative team culture with dynamic projects and a commitment to creativity.
The predicted salary is between 36000 - 60000 £ per year.
We provide an overview of the role within the UKTV brand.
Our Team
The Marketing team is part of the wider Marketing & Communications team. We are responsible for advancing UKTV's growth through the recruitment and retention of audiences, as well as building its brands and driving their popularity. The wider Marketing & Communications team includes Communications, Creative, Media Planning and social media. The award-winning marketing team devises effective, efficient, and innovative marketing strategies & plans for the network and its brands and shows. UKTV's Marketing team has contributed to the network's strong market share and revenue growth and to the enjoyment of millions of fans across the nation.
Purpose of the role
The Marketing Manager reports to the Head of Marketing and is responsible for leading the growth and strength of the UKTV brand through the recruitment and retention of audiences. This role supports the Head of Marketing through the shaping and execution of effective marketing strategies & plans. The Marketing Manager is also responsible for delivering exceptional, innovative, and creative marketing campaigns. This role is expected to build productive working relationships across a wide group of key stakeholders/partners, including Marketing, Media Planning, Data and Insight, Creative, Scheduling, Commissioning, Comms and Social; working collaboratively to influence strategy, drive performance and enhance the creativity & effectiveness of our channel brands and programming.
What we would like you to bring to the role…key experience, knowledge, skills & personal qualities
- Experience
- Marketing experience in a similar role.
- Leading and managing 360 integrated campaigns across the full mix.
- Analysing a variety of data sources to build insightful briefs and plans.
- Building relationships and working with media and creative agencies.
- Experience working with MarTech and workflow systems desirable.
- Digitally native - understanding the evolving ways UKTV can reach its audience.
- Ability to develop effective 360 paid and owned media plans, working alongside media experts; including the ability to read complex media laydowns.
- Understands what connects consumers / audiences with brands.
- An active interest in and knowledge of the marketing innovations happening inside and outside of the entertainment sector.
- Understanding of marketing strategies and their application.
- Will thrive working in a collaborative and inclusive way.
- Should be able to influence and persuade, using their meaningful relationships to drive business growth through UKTV's marketing.
- Will be comfortable with the role being varied and can often involve tight deadlines.
- Will have excellent attention to detail.
- Will be an excellent communicator and a task manager.
- Skilled at motivating a team and getting the best from a cross functional group of people to consistently deliver results.
- Takes a proactive and flexible approach to work and is comfortable in a dynamic environment with constantly changing priorities.
- Outstanding brief writing ability.
- A commitment to results and an obsession with performance.
- A genuine passion for TV and love of the content.
What you will get to work on…key outputs and responsibilities of the role
- Lead high value and impactful marketing campaigns across the whole media mix to drive audiences to some of the nation's biggest TV shows.
- Lead cross functional teams, with the ability to interact & influence at a senior level.
- Have a direct impact on viewing figures, and therefore share of commercial impacts (a primary business KPI).
- Develop new, innovative, and creative solutions to make our brands and programmes stand out in a competitive marketplace.
- Be the champion of the consumer in the business, partnering with research and creative functions to deliver insight-led marketing campaigns.
- Lead 360 campaigns launching some of Britain's biggest TV shows.
- Manage the day-to-day relationship with both the external media agency and the internal creative agency to deliver best-in-class marketing campaigns.
- Collaborate with colleagues across social, media planning and comms to maximise both owned and earned channels.
- To hold budgetary responsibility for your campaigns, working closely with Finance to maintain financial controls and ensure forecasting and spending is in line with the agreed budget.
- Initiate research & use available data sources to monitor ongoing brand/programme/marketing performance, identify issues & opportunities and recommend courses of action.
- Live the UKTV values.
About UKTV
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&DAVE, U&DRAMA, U&W, U&YESTERDAY, U&GOLD, U&alibi and U&eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV's content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
Marketing Manager - Scripted (FTC) in London employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Scripted (FTC) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for marketing campaigns. This will not only demonstrate your passion but also your understanding of what makes UKTV's brands stand out.
✨Tip Number 3
Be prepared for interviews! Research UKTV’s recent campaigns and be ready to discuss how you can contribute to their success. Tailor your responses to highlight your experience in leading integrated campaigns and working collaboratively with cross-functional teams.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows you're serious about joining the team and gives us a chance to see your enthusiasm for the role right from the start.
We think you need these skills to ace Marketing Manager - Scripted (FTC) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience with 360 integrated campaigns and your knack for building relationships with media and creative agencies. We want to see how you can bring your unique skills to our team!
Show Off Your Creativity: This role is all about innovative marketing strategies, so don’t hold back! Share examples of past campaigns you've led that showcase your creativity and ability to connect with audiences. We love seeing how you think outside the box!
Be Data-Driven: We’re looking for someone who can analyse data to create insightful briefs. Include any relevant experience you have with MarTech and workflow systems, and demonstrate how you've used data to drive successful marketing strategies in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at UKTV!
How to prepare for a job interview at ENGINEERINGUK
✨Know Your Audience
Before the interview, research UKTV's audience demographics and their favourite shows. This will help you tailor your responses to show how your marketing strategies can effectively engage and retain these viewers.
✨Showcase Your Campaign Success
Prepare specific examples of successful 360 integrated campaigns you've led in the past. Highlight the results and how they contributed to audience growth or brand strength, as this aligns perfectly with the role's responsibilities.
✨Be Data-Driven
Familiarise yourself with data analysis tools and be ready to discuss how you've used data to inform marketing decisions. This is crucial for building insightful briefs and plans, which is a key part of the job.
✨Demonstrate Collaboration Skills
Think of examples where you've worked cross-functionally with teams like media planning or creative agencies. Emphasise your ability to influence and persuade others, as this will be vital in driving effective marketing strategies at UKTV.
