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- Tasks: Create engaging campaigns to attract and support volunteers for UEFA EURO 2028.
- Company: Join the team behind one of the world's largest sporting events at Wembley Stadium.
- Benefits: Competitive salary, 25 days holiday, pension, and private medical insurance.
- Other info: Dynamic role with travel across the UK & Ireland and opportunities for growth.
- Why this job: Be part of a landmark event and make a real impact on volunteer experiences.
- Qualifications: Experience in communications or digital marketing, ideally in events or sports.
The predicted salary is between 40000 - 50000 £ per year.
Location: Wembley Stadium, London (with travel across the UK & Ireland)
Contract: Fixed‑term, October 2026 – Summer 2028
About UK & Ireland 2028 Limited
UK & Ireland 2028 Limited is the local organising committee responsible for delivering UEFA EURO 2028 across the UK & Ireland. It works on behalf of the five Football Associations in partnership with governments, host cities, stadiums and delivery partners to plan and deliver the tournament safely, inclusively and to world‑class standards.
About UEFA EURO 2028
UEFA EURO is one of the world’s largest sporting events. In 2028 it will be hosted across multiple cities in the UK & Ireland, requiring large‑scale coordination across transport, infrastructure, stadiums and public services.
The Role
The UEFA EURO 2028 volunteer programme will bring together thousands of people across eight host cities and four nations, creating a shared experience that goes far beyond football. As Communications and Engagement Manager you will use powerful storytelling, creative campaigns and meaningful engagement to connect with volunteers at scale, building excitement, pride and motivation. Your work will shape the volunteer experience and help create a volunteer team that reflects the diversity, energy and spirit of the tournament.
What you’ll be doing:
- Develop and deliver a communications and engagement strategy to attract and retain volunteers from targeted demographic groups.
- Manage the contract and day‑to‑day relationship with the promotional agency, providing clear briefs, monitoring delivery against timelines and ensuring all campaigns are executed on schedule and to agreed standards.
- Use data and audience insights to tailor messaging that resonates with different motivations for volunteering.
- Ensure communications are inclusive, accessible and reflective of the diversity of the volunteer workforce.
- Support the full volunteer journey from attraction, recruitment and training to tournament‑time engagement and post‑event recognition.
- Develop storytelling campaigns that highlight volunteer experiences, build excitement and reinforce the event’s values.
- Manage content calendars aligned with key volunteer milestones such as application launch, training, event delivery and celebration.
- Manage volunteer‑facing digital platforms (e.g. volunteer management systems, email platforms, social media channels, event apps).
- Develop and approve content that recognises volunteer contributions, enhances the volunteer experience and ensures alignment with volunteer and tournament branding guidelines.
- Contribute to volunteer recognition and legacy storytelling post‑event.
- Collaborate with UEFA, UKI, Host Cities and other partners to align communications to other event milestones.
What we're looking for:
Essential experience and skills:
- Experience in communications, engagement or digital marketing, ideally within events, sport, or volunteer programmes.
- Strong project management skills, with the ability to manage multiple campaigns and deadlines.
- Experience using analytics tools to measure and improve engagement.
How you’ll succeed:
- Adaptable – leads in complex environments.
- Catalyst – enables and motivates others.
- Critical Thinker – makes sound decisions.
- Inclusion – creates inclusive team environments.
- Performance Focus – drives results and standards.
- Positive Impact – shows resilience and solutions focus.
- Pride – sets and upholds standards.
- Relationship Manager – builds trusted partnerships.
Why apply?
We offer a competitive salary and benefits, including 25 days holiday, pension and private medical insurance, alongside the opportunity to be part of a landmark international sporting event.
Location & Working Pattern:
Based at Wembley Stadium, with travel across the UK & Ireland as required.
- 2026: 3 days/week onsite
- 2027: 3–4 days/week onsite
- 2028: Full‑time onsite during tournament delivery
Application Process:
- Application review.
- Online assessment (role dependent).
- Interview(s) – typically first stage via MS Teams and final stage in Wembley Stadium.
- Offer.
We aim to keep candidates informed throughout.
Everyone is welcome. We're hiring for excellence through inclusion. We're building a skilled, values‑led workforce that reflects the diversity of the UK and Ireland. We encourage applications from all backgrounds and don't expect a traditional career path. We're happy to make reasonable adjustments.
All roles are subject to appropriate DBS checks.
Comms & Engagement Manager (Volunteer Programme) in London employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Comms & Engagement Manager (Volunteer Programme) in London
✨Tip Number 1
Get to know the organisation! Research UK & Ireland 2028 Limited and UEFA EURO 2028. Understanding their values and mission will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current or past volunteers and team members on LinkedIn. Ask them about their experiences and insights, which can give you a leg up in understanding what they’re looking for in a Comms & Engagement Manager.
✨Tip Number 3
Show off your storytelling skills! Prepare examples of how you've engaged audiences in the past. Whether it’s through campaigns or volunteer programmes, having concrete stories ready will make you stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and being part of something big!
We think you need these skills to ace Comms & Engagement Manager (Volunteer Programme) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application to highlight how your experience aligns with the role of Comms & Engagement Manager. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Storytelling Skills: Since storytelling is key in this role, include examples of how you've used creative campaigns to engage audiences. We want to see your ability to connect with people and create excitement!
Highlight Your Project Management Experience: Demonstrate your project management skills by sharing specific examples of campaigns you've managed. We love seeing how you handle multiple deadlines and ensure everything runs smoothly.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at ENGINEERINGUK
✨Know Your Audience
Before the interview, research UK & Ireland 2028 Limited and their volunteer programme. Understand their mission and values, and think about how your experience in communications and engagement aligns with their goals. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Storytelling Skills
As a Comms & Engagement Manager, storytelling is key. Prepare examples of past campaigns you've managed that highlight your ability to engage diverse audiences. Be ready to discuss how you can create compelling narratives that resonate with volunteers and enhance their experience.
✨Demonstrate Project Management Prowess
This role requires strong project management skills. Come prepared with specific examples of how you've successfully managed multiple campaigns or projects simultaneously. Highlight your ability to meet deadlines and adapt to changing circumstances, as this will be crucial for the fast-paced environment of UEFA EURO 2028.
✨Emphasise Inclusivity and Diversity
UK & Ireland 2028 Limited values inclusivity. Be ready to discuss how you've created inclusive communications in the past. Share your thoughts on how to ensure that messaging resonates with various demographic groups, and how you would approach building a volunteer team that reflects the diversity of the tournament.