Retail Growth Executive - East London in Liverpool

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View more categories View less categories Sector Retail and Wholesale Role Assistant Contract Type Permanent Hours Full Time

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We'll talk a bit more about us further down the page, but for now - let's talk about the role and who we're looking for...

A bit about the role...

The Retail Sales Team are the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales, retailer training and the ongoing management of The National Lottery retail estate. Through ownership of territory management, you will build and maintain strong relationships with our retailer network within an assigned territory.

Deliver the retail revenue and marketing plans by supporting and growing in-store standards, advocating the commercial value of The National Lottery to drive sales and returns to Good Causes

What you’ll be doing...

• Develop a strong understanding of your territory, retailers, and competitors to drive sales and returns to Good Causes
• Support the Annual Business Plan by delivering key messages and marketing updates to our retail network
• Support the Retail Sales Team objectives and review against agreed measures, working cross territory / divisionally where required Bring retail insight and new ways of working into Allwyn.
• Deliver the Retail Key Performance Indicators through ownership of territory management plans and prepare store visits within your assigned territory.
• Proactively drive high in-store standards and deliver key messages
• Build and maintain great relationships in your assigned territory to drive great in store execution and retailer advocacy of The National Lottery.
• Agree and gain commitment ensuring retailers comply with the necessary player protection through the Retail Training Centre (RTC)
• Drive you own development through your Personal Development plan and our Learning and Development programme.

What experience we’re looking for...

• Previous sales experience or customer service (field desirable but not essential)
• You're always bringing new ideas to the table
• Strong sales and commercial acumen
• You're confident and articulate in speaking to our retailers and can build great relationships through your consultative approach
• Experience of face to face consultative selling - and you’re pretty good at it too
• Ability to use IT packages and be flexible in all packages
• Ability to analyse data and provide insight to our customers
• The ability to deliver effective training with people at all levels
• A full UK driving licence and flexibility to travel across your territory and wider regions when required

Company

Our vision is to grow the National Lottery responsibly, making itbigger,betterandsafer for all, with more to good causes.

Bigger because we will significantly increase Good Causes contributions by the end of the Fourth Licence through responsible growth of people playing.

Better because we will modernise technology and operations, refresh games and support shops while improving the use of data and digital.

Safer because participant protection underpins everything we do.

What is unique about us?

Our preparations to transform the National Lottery will be a once-in-a-lifetime type of project in the lottery industry, anywhere in the world. Join our journey to create a new experience for the National Lottery and help us to power change for the greater good.

Our approach

In Allwyn, the National Lottery will have an operator that has social value at its heart. We will raise more funding for Good Causes, while running our own business in an environmentally and socially responsible way. That’s why we have committed to an ambitious Social Value framework, which is woven into the way we do business. We believe that lotteries must serve everyone across society, not just those who play. So whether as an employee, a supplier, a retailer or any of the stakeholders that we interact with, we will be powering good across the UK.

Our goal is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

We are working to make the National Lottery truly accessible in a safe way, whether as a player, a retailer or an employee. We are proud to have been a partner with Purple since 2021 to support our work to embed accessibility into everything we do. Purple has carried out an accessibility audit on our office in Watford, is working with us to have truly inclusive workplace policies, and we have exciting plans to do so much more to make our games, both in-store and online, safely accessible.

Come and help us shape what the future of the National Lottery could look like.

Media Clips

“I became an amputee in 2021 and I struggled to find my place back in the working world until Allwyn welcomed me with open arms. They have always focused on what I bring to the table and it is apparent that my disability is not what defines me within the company, but my skill. Allwyn has a noticeable strong focus on accessibility and inclusion, which makes me feel seen and like I have found a permanent home for my career.” Lorna Jeanes, Transition Co-ordinator.

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