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- Tasks: Lead marketing analytics strategy and performance measurement for impactful customer engagement.
- Company: Join London Business School, a global community shaping business and society from London and Dubai.
- Benefits: Enjoy 27 days annual leave, a generous pension, hybrid working, and wellbeing programs.
- Why this job: Be part of a high-impact role that fosters innovation and collaboration in a dynamic environment.
- Qualifications: Extensive experience in marketing analytics with strong leadership and storytelling skills required.
- Other info: Apply early; closing date is 4th June 2025, with a start date in July 2025.
The predicted salary is between 43200 - 72000 £ per year.
Are you an experienced leader in Marketing Analytics with exceptional stakeholder management and storytelling skills? London Business School is excited to be recruiting for a collaborative and resilient Head of Marketing Analytics and Data to join our Brand and Marketing team on a permanent basis. We seek an experienced, commercially minded individual to lead our marketing analytics strategy and performance measurement efforts. This pivotal role will shape how we use data to understand, predict, and influence prospective customer behaviour, ensuring every pound of marketing spend delivers measurable value.
You will lead a high-performing team to develop advanced analytics capabilities, including propensity modeling, marketing mix modeling (MMM), incrementality testing, and multi-touch attribution. Working closely with our business units, you will embed an experimental, insight-led approach to customer acquisition and engagement. This is a high-impact, high-visibility role in a complex, fast-moving environment. The successful candidate will bring technical expertise, resilience, and stakeholder management skills to thrive amid multiple priorities, tight deadlines, and evolving strategic goals.
Main Responsibilities:
- Lead Marketing Analytics Strategy: Develop and own the marketing analytics roadmap aligned with the School's marketing, brand, and engagement objectives.
- KPI Target Setting and Reforecasting: Partner with other Heads of Marketing to define clear, measurable marketing KPIs. Develop forecasting models and tracking mechanisms to monitor performance against targets, providing regular updates and reforecasting as needed to inform budget and resource planning.
- ROI Measurement & Experimentation: Lead the design and execution of experiments (A/B testing, holdout groups) to measure campaign impact. Build frameworks for Marketing Mix Modeling (MMM) and multi-touch attribution to inform strategic investment decisions and budget planning. Understand and stay updated on modern measurement techniques, especially in relation to user privacy regulations. Partner with external agencies and data providers to enhance analytics capabilities.
- Team Leadership: Lead, mentor, and develop a high-performing analytics team. Establish best practices in analytics, experimentation, and performance measurement across the marketing function. Foster a culture of curiosity, testing, and continuous improvement.
Who we are looking for:
- Extensive experience in marketing analytics, with a proven track record in ROI-focused measurement, MMM, attribution modeling, and experimental design.
- Proficiency in analytics tools and platforms (e.g., Google Analytics 4, SQL, R/Python, CRM, Power BI).
- Ability to drive the data roadmap in collaboration with our media agency and partners.
- Excellent stakeholder management and storytelling skills to communicate complex insights clearly and simply.
- Deep understanding of digital and traditional marketing channels and their roles in complex customer journeys.
- Strong leadership and team development skills.
- Confident oral and written communication skills.
Why London Business School:
London Business School is a global, vibrant community based in London and Dubai. It connects extraordinary minds and diverse perspectives to make a profound impact on business and society. We offer best-in-class hybrid learning and a flexible, supportive working environment to help our people excel, regardless of location.
What you can expect from us:
- 27 days of annual leave plus additional days between Christmas and New Year
- Generous pension scheme, with 14.5% employer contribution
- Free onsite gym and swimming pool
- Comprehensive professional development opportunities
- Enhanced cycle-to-work scheme
- Wellbeing programs supporting physical, mental, and financial health
- Up to 5 days paid emergency leave for caring responsibilities
We support Smart Working—a hybrid approach with at least two days on campus weekly to foster community. Core hours are 10:00-15:00, with flexibility outside these hours for meetings and focused work. Protected Time is available for personal development, wellbeing, or quiet work.
Our commitment to inclusion and belonging:
We strive to create an environment where everyone feels respected, welcomed, and heard. We are dedicated to fostering diversity, inclusion, and belonging within our community. Candidates requiring sponsorship should verify their eligibility for a Certificate of Sponsorship before applying. We begin screening CVs and interviewing candidates early in the campaign. Early applications are encouraged. Closing date: 4th June 2025.
Head of Marketing Analytics and Data employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Analytics and Data
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics, especially around ROI measurement and attribution modelling. This knowledge will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the marketing analytics space, particularly those who have experience in leadership roles. Engaging with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led teams in developing advanced analytics capabilities. Highlighting your leadership experience will be crucial in showcasing your fit for this high-impact role.
✨Tip Number 4
Brush up on your storytelling skills, as you'll need to communicate complex data insights clearly. Practising how to present data-driven narratives will set you apart during discussions with stakeholders.
We think you need these skills to ace Head of Marketing Analytics and Data
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in marketing analytics, particularly focusing on ROI measurement, MMM, and attribution modeling. Use specific examples that demonstrate your leadership and stakeholder management skills.
Craft a Compelling Cover Letter: In your cover letter, emphasise your storytelling abilities and how you can communicate complex insights clearly. Mention your proficiency with analytics tools like Google Analytics 4, SQL, and R/Python, and how these skills align with the role's requirements.
Showcase Your Leadership Experience: Highlight your experience in leading high-performing teams and developing analytics capabilities. Provide examples of how you've fostered a culture of curiosity and continuous improvement within your previous roles.
Demonstrate Understanding of Marketing Channels: Illustrate your deep understanding of both digital and traditional marketing channels. Discuss how you've used data to influence customer behaviour and improve marketing strategies in past positions.
How to prepare for a job interview at ENGINEERINGUK
✨Showcase Your Analytical Skills
Prepare to discuss your experience with marketing analytics tools and techniques. Be ready to provide specific examples of how you've used data to drive decisions, such as ROI measurement or marketing mix modelling.
✨Demonstrate Stakeholder Management
Highlight your ability to manage relationships with various stakeholders. Share stories that illustrate how you've effectively communicated complex insights in a clear and engaging manner.
✨Emphasise Leadership Experience
As a Head of Marketing Analytics, you'll need to lead a team. Discuss your leadership style and provide examples of how you've mentored and developed high-performing teams in the past.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about how you would approach challenges like setting KPIs or designing experiments, and be ready to articulate your thought process.
