At a Glance
- Tasks: Lead the go-to-market strategy for Twitch advertising and drive innovative solutions.
- Company: Join Amazon Ads, a fast-growing digital advertising powerhouse at the intersection of commerce and entertainment.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across teams.
- Why this job: Be part of a unique team shaping the future of Twitch advertising in a rapidly evolving industry.
- Qualifications: 10+ years in digital advertising and team leadership; strategic thinkers welcome!
- Other info: Amazon values diversity and is committed to creating an inclusive workplace.
The predicted salary is between 72000 - 108000 £ per year.
DESCRIPTION
Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.
We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
We seek a seasoned leader to join us as Head of Twitch Go To Market (GTM) and Sales. This new role will report directly to the Director and GM, Twitch and be the leader for developing the unified go-to-market strategy and strategic execution for advertising solutions across all Twitch properties. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie, where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to industry direction, customer needs and competitive positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail. In addition, this individual will be an independent thinker who can make convincing, information-based arguments.
Key job responsibilities
- Drive the overall vision to grow our GTM approach across all Twitch properties.
- Develop the end-to-end strategy for positioning, pricing, packaging, and planning of Twitch advertising offerings.
- Customize the macro strategy for each sales geography and vertical.
- Aggregate VOC and partner with product teams to drive Twitch solutions for customers, produce stack-ranked set of priorities, and influence requirements, roadmap decisions and trade-offs.
- Engage with internal cross-functional teams including product, operations, legal, finance, and senior management to execute successfully on the needs of our customers.
- Effective at articulating and presenting complex concepts to cross functional audiences using hard data and metrics to support assumptions.
- Hire, develop and lead a team of Twitch GTM and Sales Specialists.
- Develop and manage senior-level relationships across Amazon Ads.
About the team
Twitch is one of our most unique publishers. Our team is the single-threaded leader on all Twitch ad products, countries, and customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation – working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.
BASIC QUALIFICATIONS
- 10+ years of building and leading large teams and working in matrixed operating structures experience
- Bachelor’s degree or equivalent
- Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
- Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
- 10+ years digital advertising experience
PREFERRED QUALIFICATIONS
- 5+ years of managing and developing high performance teams experience
- A strong track record in developing and launching go-to-market strategies within streaming and video.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit #J-18808-Ljbffr
Head of EU GTM/Sales, Twitch employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of EU GTM/Sales, Twitch
✨Tip Number 1
Familiarize yourself with Twitch's advertising products and how they integrate with Amazon Ads. Understanding the unique features and benefits of these offerings will help you articulate a compelling vision for their growth.
✨Tip Number 2
Network with professionals in the digital advertising space, especially those with experience in streaming and video. Building relationships can provide insights into industry trends and may lead to valuable referrals.
✨Tip Number 3
Stay updated on the latest developments in digital media and advertising technology. Being knowledgeable about emerging trends will position you as a strategic thinker who can contribute innovative ideas to the team.
✨Tip Number 4
Prepare to discuss your experience in leading high-performance teams and developing go-to-market strategies. Be ready to share specific examples that demonstrate your ability to drive results in a fast-paced environment.
We think you need these skills to ace Head of EU GTM/Sales, Twitch
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Head of EU GTM/Sales position at Twitch. Tailor your application to highlight your relevant experience in digital advertising and team leadership.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital media and your strategic thinking abilities. Use specific examples from your past experiences that demonstrate your success in developing go-to-market strategies and leading teams.
Highlight Relevant Experience: In your CV, emphasize your 10+ years of experience in digital advertising and your ability to work with C-level executives. Include metrics and achievements that illustrate your impact in previous roles, especially in managing high-performance teams.
Showcase Your Analytical Skills: Since the role requires analytical thinking, provide examples in your application that demonstrate your ability to use data to drive decisions. Mention any experience you have with market analysis or customer insights that influenced your strategies.
How to prepare for a job interview at ENGINEERINGUK
✨Understand the Twitch Ecosystem
Make sure to familiarize yourself with Twitch's unique advertising products and how they integrate with Amazon Ads. Being able to discuss specific features like Sponsored Products or Amazon DSP will show your deep understanding of the platform.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing go-to-market strategies, especially in the digital advertising space. Be ready to provide examples of how you've successfully positioned products in competitive markets.
✨Demonstrate Cross-Functional Collaboration
Highlight your ability to work with various teams, such as product, operations, and finance. Share specific instances where you effectively communicated complex concepts to diverse stakeholders, particularly C-level executives.
✨Emphasize Leadership Experience
Since this role involves leading a team, be prepared to discuss your leadership style and experiences. Talk about how you've developed high-performance teams and managed relationships at senior levels within an organization.