Generative AI Creative Lead

At Expedia Group's Creative Lab, you will help shape how technology powers our brand across global marketing communications and programs, turning creative ambitions into scalable reality.

Benefits

We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, and a flexible work model.

Portfolio Requirement

Please include a portfolio link in your application – a compelling showcase of your work in creative technology, systems design, and AI implementation.

Responsibilities

• Partner closely with brand designers, copywriters, the marketing team, creative technologists, and product teams, acting as a bridge between creative, marketing, and technical disciplines.
• Design AI‑native marketing and creative workflows, architecting and prototyping generative systems that support end‑to‑end campaign development.
• Translate creative vision and marketing strategy into clear technical requirements, bringing emerging AI capabilities into production‑ready applications across paid, owned, and earned channels.
• Scale from prototype to platform by turning early experiments into robust, reusable tools and templates that can be adopted across markets, channels, and teams.
• Champion adoption and enablement by leading workshops, demos, playbooks, and hands‑on collaborations that make complex tools approachable for non‑technical teams.
• Shape the future of brand and marketing systems by pushing the boundaries of identity, motion, storytelling, and design systems in real time.
• Stay at the edge of creative tech and future state thinking, continuously evaluating emerging models, tools, standards, and best practices in AI, marketing technology, and creative tech.

Experience and Qualifications

• 8+ years of experience across brand, digital, or product/marketing as a hybrid creative designer‑developer, motion designer, or technical marketer.
• Hands‑on with modern generative AI (e.g., diffusion models, LLMs, node‑based workflows, fine‑tuning, prompting for production use).
• Advanced knowledge of AI tools (e.g., Runway ML, TensorFlow Magenta) and generative AI models (e.g., GPT‑3, StyleGAN), including node‑based workflows such as Comfy and Weavy.
• Fluent across 2D, motion, and/or 3D workflows, understanding how assets and systems scale across multi‑channel campaigns and product surfaces.
• Deep creative craft and taste in visual, interaction, or experiential design, combined with a systems and tooling mindset.
• Comfortable moving from conceptual exploration and prototyping to production‑ready implementation and documentation.
• A connector who can influence and align designers, marketers, engineers, and leadership, telling a clear story about the value of AI in marketing.
• Curious, experimental, and motivated by redefining how marketing and creative work happens through technology.
• Hands‑on experience with Figma, Unity, Unreal Engine, Cinema 4D, and After Effects.

Accommodation Requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team.

Equal Employment Opportunity Statement

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.