Fundraising Senior Growth Manager

You will be a senior fundraising leader who turns supporter engagement into long‑term growth. You will lead the strategy for one of the biggest and most valuable areas of our fundraising programme, shaping how we build stronger relationships with supporters beyond their first year with us. Working across large‑scale, multi‑channel campaigns and journeys, you will use insight, creativity and audience understanding to deliver communications that feel connected, relevant and commercially strong. This role is for someone who enjoys balancing strategic thinking with delivery, can see the bigger picture, and knows how to bring teams and stakeholders with them.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life. You will lead and develop a talented Growth team, working closely with senior colleagues across Acquisition, Planning, Brand, Data and Product Strategy to create joined‑up supporter experiences that drive engagement and income growth over time. We are looking for someone who is confident leading in a fast‑moving environment, comfortable challenging ways of working and experienced in managing complex programmes with multiple priorities. You will have the credibility to influence at senior level, the ability to use data and insight to shape decisions, and a strong understanding of what makes fundraising communications perform at scale.

What we are looking for:

• Significant experience developing and delivering mass fundraising or customer communication strategies within a large, complex organisation
• A strong track record of leading high‑performing teams through change, growth and evolving ways of working
• Experience using data, audience insight and testing to improve supporter journeys and long‑term value
• Excellent stakeholder management skills with the confidence to influence, collaborate and challenge constructively
• Strong commercial awareness, budgeting experience and the ability to manage large‑scale fundraising activity strategically
• Someone who combines creativity with operational thinking and enjoys building ambitious plans that deliver results

Fundraising sits at the heart of The Royal British Legion's 10‑year strategy, and we are investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK's most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector‑leading charity Lottery. We are investing in growth, evolving how we work, and putting supporters at the centre of everything we do.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely when not on site.

Employee benefits include:

• 28 days paid holiday (plus bank holidays), increasing with service, with an optional annual leave purchase scheme of up to 5 working days
• Enhanced paid maternity, paternity and adoption leave
• Generous pension contributions, with employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work and more

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics. As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role. We may close this vacancy early if we believe we have enough strong applications to fill the role(s). Interested candidates are encouraged to apply as soon as possible. If you require the job advert or job description in an alternative format, please contact 0808 802 8080.