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- Tasks: Lead audience creation and data analysis while mentoring a dynamic team.
- Company: Join Annalect, a leader in consumer insights and marketing technology.
- Benefits: Enjoy flexible working, generous holidays, health insurance, and a supportive culture.
- Why this job: Be part of a collaborative team making impactful decisions with data-driven insights.
- Qualifications: Experience in marketing data, advanced analytics, and coding skills are preferred.
- Other info: We celebrate diversity and support all employees to thrive in their roles.
The predicted salary is between 43200 - 72000 £ per year.
Role Overview: Responsible for overseeing and managing advanced audience creation, assessing programme effectiveness, reviewing adoption consistency, spreading best practices and new capabilities, and maintaining the audience and insight development roadmap. This hands-on role involves working directly with data and analytics, collaborating across various organizational parts, and coaching and mentoring others with extended partnerships across disciplines and markets. You will be part of a team of audience insights specialists dedicated to understanding audience behavior and preferences. As experts in consumer data, analysis, and MarTech, we gather valuable insights to help clients make informed decisions and develop effective marketing strategies using Omnicom's proprietary platform, Omni. We seek curious colleagues eager to learn more about data, insights tools, and industry needs.
Key Responsibilities:
- Demonstrate leadership by researching and understanding client business issues
- Manage global audience creation with local market execution for selection, modeling, and activation
- Develop and activate custom audiences, including testing and troubleshooting
- Oversee programme management and data governance
- Curate insights to support audience development and validate targeting strategies
- Provide strategic recommendations to improve programme effectiveness and promote cross-market best practices
- Collaborate with biddable partners for audience creation and optimization
- Conduct data exploration, test design, and validation
- Prioritize and manage cross-portfolio global audience requests
- Mentor and develop team members
Skills and Experience:
- Experience with marketing/media data sources and technologies like syndicated research (e.g., ComScore, TGI, GWI)
- Expertise in advertising technology and data solutions
- Advanced data analysis, marketing strategy, and insight generation skills
- Knowledge of marketing analytics, data platforms, and data solutions
- Familiarity with modeling techniques such as predictive modeling, MMM, clustering, and segmentation
- Ability to synthesize data from multiple sources into compelling stories
- Coding skills (SQL, Python, R) are a plus; experience with A/B testing and campaign analytics is preferred
- Ability to translate complex data analytics into understandable insights for marketers
- Excellent communication skills to engage diverse stakeholders
- Strong problem-solving, project management, and organizational skills
- Proactive, collaborative, and relationship-building abilities
Additional Information:
We support flexible and hybrid working models to promote work/life balance and well-being, aiming to enhance motivation, performance, and stress reduction. Employee benefits include pension contributions, health and life insurance, generous holidays, and family leave policies. At Annalect, we value diversity and inclusion, welcoming applicants from all backgrounds and encouraging a culture of respect and authenticity. We are committed to providing reasonable adjustments during recruitment and supporting all employees to thrive.
Data Science Senior Manager employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Science Senior Manager
✨Tip Number 1
Familiarise yourself with the latest trends in data science and marketing analytics. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the data science and marketing fields. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing strategies in your previous roles. Being able to articulate your experience with audience creation and programme management will set you apart from other candidates.
✨Tip Number 4
Showcase your leadership skills by discussing any mentoring or coaching experiences you've had. Highlighting your ability to develop team members will resonate well with the hiring managers looking for a Senior Manager.
We think you need these skills to ace Data Science Senior Manager
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Data Science Senior Manager position. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with marketing/media data sources, advanced data analysis, and any relevant technologies. Use specific examples to demonstrate your expertise in audience creation and programme management.
Showcase Leadership Skills: Since the role involves mentoring and developing team members, include examples of your leadership experience. Highlight instances where you've successfully coached others or led projects that required collaboration across different teams.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your enthusiasm for the role. Mention your curiosity about data and insights tools, and how you can contribute to the company's goals in audience insights and marketing strategies.
How to prepare for a job interview at ENGINEERINGUK
✨Showcase Your Leadership Skills
As a Senior Manager, demonstrating your leadership abilities is crucial. Prepare examples of how you've successfully led teams or projects in the past, focusing on your approach to mentoring and developing others.
✨Understand the Data Landscape
Familiarise yourself with the marketing/media data sources and technologies mentioned in the job description. Be ready to discuss your experience with tools like ComScore or TGI, and how you've used them to drive insights.
✨Prepare for Technical Questions
Expect questions related to data analysis and coding skills. Brush up on SQL, Python, or R, and be prepared to explain how you've applied these skills in real-world scenarios, especially in A/B testing and campaign analytics.
✨Communicate Clearly and Effectively
Strong communication skills are essential for this role. Practice explaining complex data insights in simple terms, as you'll need to engage with diverse stakeholders. Consider using storytelling techniques to make your points more relatable.
