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For Companies At a Glance
- Tasks: Lead CRM strategy and deliver personalized customer journeys across marketing channels.
- Company: Join Waitrose & Partners, a unique supermarket blending convenience with specialist food expertise.
- Benefits: Enjoy flexible working options and a supportive work-life balance.
- Why this job: Be part of a team that values customer loyalty and innovative marketing strategies.
- Qualifications: Experience in managing CRM teams and executing multi-channel marketing campaigns is essential.
- Other info: This is a 12-month fixed-term role based at our Bracknell Head Office.
The predicted salary is between 44000 - 68000 £ per year.
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About the role
Waitrose & Partners prides itself on being different. Our intention is to combine the convenience of a supermarket with the expertise and service of a specialist food shop. Add this to our unswerving dedication to our customers and the highest respect for our suppliers (the provenance and traceability of our food is vital) and, of course, the environment and you can start to see we’re a bit more than ‘just’ a supermarket. We have an exciting opportunity to join our Waitrose Marketing team as a CRM Senior Manager, reporting into our CRM Lead.
About the role
- Salary: £53,000 – £85,000
- Contract type: 12 month Secondment/Fixed Term – to March 2026
- Location: This role is based at our Bracknell Head Office
In this role, you will be responsible for shaping and executing the CRM comms strategy across all direct marketing channels to deliver personalised customer journeys that meet defined commercial, customer and brand objectives.
As a CRM Senior Manager you will be passionate about customers, data and an ambassador of personalisation. You will play a key role in supporting the delivery of the Waitrose Customer strategy and transformation.
You’ll lead the team in their ambition to keep customers shopping and loyal to Waitrose, inspiring our customers and ensuring we minimise churn. Alongside working closely with our agencies to leverage their expertise to push the boundaries.
You will lead in delivering the trading sales targets through newsletters, trigger emails and continuously testing new and innovative campaigns and opportunities. But you will also lead the Waitrose ambition to increase Customer Lifetime Value by delivering personalised customer lifecycle journeys (focusing on Retention & Win-back) across CRM comms.
You will have 2 direct reports.
Essential skills/experience you’ll need
- Managing a CRM team, coaching and developing individuals
- Solid CRM experience working on high profile multi-channel consumer brand with sizeable customer database.
- Solid experience in designing and running CRM / email / direct marketing / app marketing campaigns. Setting and delivering enterprise level and automated Personalisation strategy
- Strong commercial awareness with accurate forecasting and cost control.
- Strong understanding and experience of driving omnichannel customer behaviour
- Successfully manages multiple stakeholders at senior levels, and excellent influencing skills
- Ability to balance between customer insights and commercial outcomes
- Planning and prioritisation
- Analytical mindset
Important points to note:
- It’s important to note that some of our roles are subject to pre-employment vetting.
- We recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.
- We want all of our Partners to have a good work-life balance and we support flexible working.
Thanks for your patience in the meantime and for showing an interest in joining JLP.
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CRM Senior Manager employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Senior Manager
✨Tip Number 1
Familiarize yourself with Waitrose's brand values and customer strategy. Understanding their commitment to customer service and sustainability will help you align your experience and ideas with their mission during the interview.
✨Tip Number 2
Prepare specific examples of successful CRM campaigns you've led in the past. Highlight how these campaigns improved customer retention and engagement, as this will demonstrate your ability to deliver on their objectives.
✨Tip Number 3
Showcase your analytical skills by discussing how you've used data to drive decision-making in previous roles. Be ready to explain how you can leverage customer insights to enhance the CRM strategy at Waitrose.
✨Tip Number 4
Network with current or former employees of Waitrose if possible. Gaining insights into the company culture and expectations can give you an edge in understanding what they value in a CRM Senior Manager.
We think you need these skills to ace CRM Senior Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the CRM Senior Manager position. Understand the key responsibilities and required skills, especially focusing on customer insights, commercial outcomes, and CRM strategies.
Tailor Your CV: Customize your CV to highlight relevant experience in managing CRM teams and executing multi-channel marketing campaigns. Emphasize your analytical mindset and ability to balance customer needs with commercial goals.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and personalisation. Mention specific examples of how you've successfully managed CRM strategies in the past and how they align with Waitrose's objectives.
Highlight Your Leadership Skills: Since this role involves leading a team, make sure to include examples of your leadership experience. Discuss how you have coached and developed individuals in previous roles, and how you plan to inspire your team at Waitrose.
How to prepare for a job interview at ENGINEERINGUK
✨Show Your Passion for CRM
Make sure to express your enthusiasm for customer relationship management. Share specific examples of how you've successfully implemented CRM strategies in the past and how they positively impacted customer loyalty and retention.
✨Demonstrate Your Analytical Skills
Prepare to discuss how you use data to drive decisions. Highlight your experience with analyzing customer insights and how you've balanced these insights with commercial outcomes to achieve business objectives.
✨Highlight Your Leadership Experience
Since this role involves managing a team, be ready to talk about your leadership style. Share examples of how you've coached and developed team members, and how you've successfully managed multiple stakeholders at senior levels.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think of scenarios where you've had to innovate or adapt your CRM strategies to meet changing customer needs or market conditions, and be ready to discuss the outcomes.
