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- Tasks: Lead creative campaigns for Amazon Alexa across various platforms and channels.
- Company: Join Amazon, a global leader in tech and innovation, shaping the future of Voice AI.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a passionate team driving brand love and advocacy for Alexa.
- Qualifications: Experience in creative strategy, strong communication skills, and a degree required.
- Other info: Fluency in additional languages is a plus; diverse and inclusive workplace.
The predicted salary is between 43200 - 72000 £ per year.
Interested in Amazon Alexa and the future of Voice AI and connected devices? Come work on it! The Alexa Brand Marketing team is looking for a dynamic, customer-obsessed and passionate marketer to help drive Voice AI growth by connecting new and existing Alexa customers to the most relevant features and functionalities.
We are seeking a Creative Director to lead the development of 360° marketing campaigns with core consistent messaging that continues to make Alexa the most loved and advocated Voice AI. As the Creative Director, you will oversee the ideation, creation and implementation of all UK/EU activations. Your work will span various channels and platforms including TV, Radio, OOH, digital, social, on-device and events. In this role, you will collaborate with a high number of stakeholders from Country Leads, Campaign Managers, Media, PR, Legal to shape multi-marketplace campaign strategies and translate them into compelling creative assets that drive brand awareness, customer engagement and resonate with diverse audiences.
The ideal candidate is a highly collaborative creative leader with strong ownership and a good understanding of brand marketing, strategic and creative at equal measure. You should be a self-starter who is comfortable with ambiguity, and able to think big while paying careful attention to detail. You should possess strong writing and design sensibilities. A passion for pushing creative boundaries while delivering on business objectives in a fast-paced and data-driven environment is essential.
Key job responsibilities- Develop comprehensive creative briefs that align with audience insights, campaign objectives, providing clear direction and inspiration.
- Present creative briefs and ideas to leadership and partner teams, ensuring alignment before execution begins.
- Lead development of ATL marketing campaigns across all relevant channels and platforms, ensuring high-quality creative output.
- Manage relationships with external creative agencies, oversee briefings, tissue sessions, reviews and presenting decks to internal and external teams.
- Lead ATL creative and production best practices, guidance and on-set support for EU teams. Document production process, consolidate and socialize.
- Collaborate with internal creative teams, regional and global.
- Own the EU creative & production budget; allocate budget and cost control campaigns across all productions.
- Track and analyze the performance of creative assets, leveraging learnings to inform best practices on future campaigns.
- Insist on the highest creative standards across all deliverables.
About the team: The Alexa/Echo Brand Marketing team drives brand love and advocacy for Alexa, generating both long-term customer awareness benefits as well as shorter-term performance marketing and sales. We do this by increasing feature advocacy, comprehension and trust, alongside excitement and desire for Echo and Alexa.
BASIC QUALIFICATIONS- Experience in driving compelling creative strategy and execution at an agency or in-house creative team.
- Bachelor's degree.
- Knowledge of InDesign, Photoshop, Illustrator, Keynote.
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions.
- Experience leading creative development of innovative creative from concept to delivery.
- Experience presenting creative concepts effectively to senior executives.
- Experience managing multiple projects and meeting aggressive deadlines.
- Fluency in German, French, Spanish or Italian is a plus.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Director, Amazon Alexa, EU (London)
✨Tip Number 1
Familiarise yourself with Amazon Alexa's current marketing campaigns and brand messaging. Understanding their tone, style, and the features they promote will help you align your ideas with their vision during discussions.
✨Tip Number 2
Network with professionals in the voice AI and marketing sectors. Attend industry events or webinars to connect with people who might provide insights or referrals that could give you an edge in the application process.
✨Tip Number 3
Prepare to showcase your creative portfolio effectively. Highlight projects that demonstrate your ability to lead multi-channel campaigns and your experience with diverse audiences, as this will resonate well with the role's requirements.
✨Tip Number 4
Stay updated on trends in voice technology and digital marketing. Being knowledgeable about the latest developments will not only impress during interviews but also show your passion for the field and your readiness to contribute innovative ideas.
We think you need these skills to ace Creative Director, Amazon Alexa, EU (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Creative Director position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should showcase your creative achievements and experience in leading marketing campaigns. Use quantifiable results to demonstrate your impact in previous roles, especially in driving brand awareness and customer engagement.
Write a Strong Cover Letter: In your cover letter, express your passion for Voice AI and connected devices. Highlight your collaborative skills and ability to manage multiple projects while maintaining high creative standards. Make sure to connect your past experiences to the specific requirements of the role.
Showcase Your Portfolio: If applicable, include a link to your portfolio that demonstrates your creative work. Highlight projects that involved cross-functional collaboration and innovative campaign strategies, as these will resonate well with the hiring team.
How to prepare for a job interview at ENGINEERINGUK
✨Showcase Your Creative Vision
As a Creative Director, it's crucial to demonstrate your unique creative vision during the interview. Prepare a portfolio that highlights your best work and be ready to discuss the thought process behind each project. This will show your ability to think big and push creative boundaries.
✨Understand the Brand and Audience
Familiarise yourself with Amazon Alexa's brand values and target audience. Be prepared to discuss how you would connect new and existing customers to relevant features. Showing that you understand the customer journey will impress the interviewers.
✨Prepare for Collaborative Scenarios
Given the collaborative nature of the role, think of examples where you've successfully worked with cross-functional teams. Be ready to discuss how you manage relationships with stakeholders and external agencies, as this will highlight your leadership and communication skills.
✨Demonstrate Data-Driven Decision Making
In a fast-paced environment, being data-driven is key. Prepare to discuss how you've tracked and analysed the performance of creative assets in past roles. This will show your ability to leverage insights for future campaigns and ensure high-quality creative output.