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- Tasks: Lead media planning across multiple markets, creating strategic campaign plans and mentoring team members.
- Company: PHD is a creative media agency focused on innovation and growth, with a global presence.
- Benefits: Enjoy a dynamic work environment, opportunities for mentorship, and a commitment to diversity and inclusion.
- Why this job: Make an impact in brand marketing while exploring new media strategies in a collaborative culture.
- Qualifications: Experience in local media planning, FMCG interest, and strong presentation skills are essential.
- Other info: This role offers the chance to work across 4+ markets, enhancing your global media expertise.
The predicted salary is between 43200 - 72000 £ per year.
PHD EMEA is looking for an Associate Director of Planning to work on the EMEA business for a large FMCG / CPG company. This role will be leading comms planning excellence by bringing together evidence and ideas to create compelling annual media plans, strategic campaign plans, and the planning framework for the media teams to use to develop detailed tactical media plans. You will work closely with local agency media teams and digital buyers to ensure integrated plans are produced that achieve briefed KPIs.
You will be a key contributor as these brands make the case to continue to invest in brand marketing, while ensuring full funnel connections through to eCommerce sites. Your work will be pivotal in leading these brands to think about media in new and different ways - as they look to make an impact using humour and striking media placements in categories where product purchase is on autopilot.
You will speak with our clients on a weekly basis, and work with the creative agency of record; key contacts internally include the strategy director, the digital planning and buying team, local markets as they develop offline channel plans, and our eCommerce specialty division. You will help develop other team members by mentoring their strategic and planning skills development.
This is a regional planning role where you will actually be media planning across 4+ markets. This is a great role for someone from a local media team who wants to learn about media across other markets.
About You:
- Experience in a local media planning or strategy role
- FMCG experience, or an interest in driving brand love, awareness, consideration, and conversion in a category often overlooked
- Several years working with buying and investment teams to ensure the media plan ideas ideated using our planning tools and sold into client can come to life in tactical, detailed media plans ready for execution
- Hands on experience building and presenting strategic media plans to clients
- A passion for trying new things in media
- The ability to dig into the "whys" behind the answer "no", whether internally with buying teams or externally with client
- Comfort in talking about the role of different channels and formats in the consumer journey and in achieving communications objectives
About the Agency:
PHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors. Over the many years that have followed, we have continued to build on this defining ethic - with our evolution shaped by a continual investment in thought leadership.
Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth - using the extending canvas of data and technology.
Be Your Best: We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member.
Diversity, Equity & Inclusion at OMG: At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
Associate Director, Planning, EMEA employer: ENGINEERINGUK
Contact Detail:
ENGINEERINGUK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Planning, EMEA
✨Tip Number 1
Familiarise yourself with the FMCG sector, especially in media planning. Understanding the nuances of this industry will help you speak the same language as your potential clients and colleagues.
✨Tip Number 2
Network with professionals in the media planning field, particularly those who have experience across multiple markets. This can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in media and advertising, especially those that focus on innovative strategies for engaging consumers in less glamorous categories like personal hygiene.
✨Tip Number 4
Prepare to discuss your strategic thinking process during interviews. Be ready to share examples of how you've tackled challenges in media planning and how you’ve mentored others in developing their skills.
We think you need these skills to ace Associate Director, Planning, EMEA
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Associate Director, Planning position. Tailor your application to highlight relevant experience in media planning, especially within FMCG sectors.
Craft a Compelling CV: Your CV should clearly outline your experience in local media planning and strategy roles. Emphasise any hands-on experience with strategic media plans and your ability to work across multiple markets.
Write a Strong Cover Letter: In your cover letter, express your passion for media innovation and creativity. Discuss how your background aligns with the role's requirements and how you can contribute to PHD's mission of driving brand growth.
Showcase Your Skills: Highlight specific skills that are relevant to the role, such as your ability to analyse consumer journeys, your comfort with various media channels, and your experience in mentoring team members. Use examples to demonstrate your capabilities.
How to prepare for a job interview at ENGINEERINGUK
✨Showcase Your FMCG Knowledge
Make sure to highlight your experience in the FMCG sector during the interview. Discuss specific campaigns or strategies you've worked on that demonstrate your understanding of brand love, awareness, and conversion in this often-overlooked category.
✨Prepare for Strategic Discussions
Be ready to discuss how you approach media planning across multiple markets. Prepare examples of how you've successfully integrated different channels and formats to achieve communication objectives, as this role requires a regional perspective.
✨Demonstrate Your Mentoring Skills
Since this role involves mentoring other team members, think of instances where you've helped colleagues develop their strategic and planning skills. Be prepared to share these experiences and your approach to fostering growth in others.
✨Emphasise Your Innovative Mindset
PHD values creativity and innovation, so come equipped with ideas on how to approach media planning in new ways. Discuss any past experiences where you tried something unconventional that led to successful outcomes, especially in media placements.
