Role Outline
Are you passionate about shaping the voice and strategies behind groundbreaking humanoid robots?
As our Product Marketing Manager, you will play a crucial role in defining product messaging, strategy, and campaigns that elevate our brand.
You will work closely with product, sales, and customer success teams to understand market demands and convey product value. Your expertise will be pivotal in articulating the unique selling points of our products and driving their success in various markets.
Our internal motto is ‘Be Wow!’, this role must show the world all the Wow things we’re doing at Engineered Arts.
Main Responsibilities
- Develop go-to-market strategies and product positioning for new and existing products.
- Create compelling messaging and content to highlight product benefits and applications.
- Work closely with cross-functional teams to gather product insights and inform marketing strategies.
- Conduct market analysis to understand the competitive landscape and customer preferences.
- Manage product launch initiatives and campaigns across multiple channels.
- Support sales teams with targeted marketing materials and presentations.
- Monitor and report on product performance metrics and refine strategies as needed
Challenges
- Translating highly technical robotics and AI capabilities into clear, differentiated value
- Educating enterprise buyers in emerging markets
- Competing in a rapidly evolving AI landscape
- Aligning engineering timelines with market launch expectations
- Managing long enterprise sales cycles
- Differentiating against well funded competitors
Training/career progression offered:
- Exposure to advanced AI and robotics commercialization
- Cross functional leadership development
- Opportunity to influence global go to market strategy
- Deep market expertise in one of the fastest growing technology sectors
Qualifications, Knowledge, Key Skills and Experience
Essential
- 5+ years of experience in product marketing, preferably in the technology or robotics sector.
- Strong understanding of B2B marketing and sales processes.
- Excellent communication and storytelling skills with proof via portfolio.
- Ability to translate complex technical concepts into customer-friendly narratives.
- Experience with digital marketing tools and analytics.
- Proven track record of successful product launches and campaigns.
Desirable
- Experience in social robotics or digital entertainment and experience markets
- Experience marketing to technical, corporate or academic buyers such as CTOs, Engineering leaders, Operations executives or Academic researchers
- Experience working in venture backed high growth companies
Useful
- Experience with marketing automation platforms
- Video and demo scripting experience
- Technical background or engineering exposure
- Experience in global markets
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Product Marketer employer: Engineered Arts
Engineered Arts is an exceptional employer, offering a dynamic and innovative work environment in Falmouth, where creativity meets cutting-edge technology. Employees benefit from a supportive culture that encourages professional growth, with opportunities to engage in exciting projects alongside a talented team dedicated to pushing the boundaries of humanoid robotics. With unique perks like 'Deliveroo Thursdays' and regular social events, the company fosters a collaborative atmosphere that makes every day rewarding and enjoyable.
