At a Glance
- Tasks: Shape the voice and strategies for groundbreaking humanoid robots.
- Company: Join a leading manufacturer of humanoid robots with a fun, innovative culture.
- Benefits: Gain exposure to advanced AI and robotics, with career growth opportunities.
- Why this job: Be part of a team that showcases extraordinary technology and makes an impact.
- Qualifications: 5+ years in product marketing, ideally in tech or robotics.
- Other info: Collaborate with diverse teams and influence global market strategies.
The predicted salary is between 36000 - 60000 £ per year.
About Engineered Arts: Engineered Arts is the leading manufacturer of full-size humanoid robots used for entertainment, education and communication. With 20 years of hardware and software development, our robots have been sold in over 30 countries worldwide with customers such as NASA, PwC, Meta and many more. Our Ameca robot is well known as ‘the face of AI’ and a social media viral success, taking advantage of the generative AI craze. Along with our ultra-realistic Mesmer range of animated figures, our robots continue to surprise and excite visitors at museums, theme parks, visitor attractions and tradeshows as well as aid leading universities with AI and robotics research. Our robots are poised to break into the future mega-expansion service robot segment, with applications such as front of house, receptions, check-in desks, information points and PoS. We are a team of dedicated engineers and creatives striving to develop the very best experiences for our customers. Our internal motto is ‘Be Wow’, everything we do is fun, entertaining or surprising to encounter. We always push the boundaries of what is possible in humanoid robotics, researching and developing new systems and techniques to further their appeal. We explore and challenge the human perception of robots as well as the fear and discomfort and the excitement and joy life-like mechanical humanoids present.
Overview: Are you passionate about shaping the voice and strategies behind groundbreaking humanoid robots? As our Product Marketing Manager, you will play a crucial role in defining product messaging, strategy, and campaigns that elevate our brand. You will work closely with product, sales, and customer success teams to understand market demands and convey product value. Your expertise will be pivotal in articulating the unique selling points of our products and driving their success in various markets. Our internal motto is ‘Be Wow!’, this role must show the world all the Wow things we’re doing at Engineered Arts.
Main Responsibilities:
- Develop go-to-market strategies and product positioning for new and existing products.
- Create compelling messaging and content to highlight product benefits and applications.
- Work closely with cross-functional teams to gather product insights and inform marketing strategies.
- Conduct market analysis to understand the competitive landscape and customer preferences.
- Manage product launch initiatives and campaigns across multiple channels.
- Support sales teams with targeted marketing materials and presentations.
- Monitor and report on product performance metrics and refine strategies as needed.
Challenges:
- Translating highly technical robotics and AI capabilities into clear, differentiated value.
- Educating enterprise buyers in emerging markets.
- Competing in a rapidly evolving AI landscape.
- Aligning engineering timelines with market launch expectations.
- Managing long enterprise sales cycles.
- Differentiating against well funded competitors.
Training/Career Progression Offered:
- Exposure to advanced AI and robotics commercialization.
- Cross functional leadership development.
- Opportunity to influence global go to market strategy.
- Deep market expertise in one of the fastest growing technology sectors.
Qualifications, Knowledge, Key Skills and Experience:
Essential:
- 5+ years of experience in product marketing, preferably in the technology or robotics sector.
- Strong understanding of B2B marketing and sales processes.
- Excellent communication and storytelling skills with proof via portfolio.
- Ability to translate complex technical concepts into customer-friendly narratives.
- Experience with digital marketing tools and analytics.
- Proven track record of successful product launches and campaigns.
Desirable:
- Experience in social robotics or digital entertainment and experience markets.
- Experience marketing to technical, corporate or academic buyers such as CTOs, Engineering leaders, Operations executives or Academic researchers.
- Experience working in venture backed high growth companies.
Useful:
- Experience with marketing automation platforms.
- Video and demo scripting experience.
- Technical background or engineering exposure.
- Experience in global markets.
Product Marketer employer: Engineered Arts LLC
Contact Detail:
Engineered Arts LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketer
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your work and achievements. This is especially important for a Product Marketer role where storytelling and showcasing product benefits are key. Make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to their goals. Tailor your responses to reflect their values, like ‘Be Wow!’ – show them how you can bring that spirit to life!
✨Tip Number 4
Don’t just apply anywhere; apply through our website! It shows you’re genuinely interested in Engineered Arts and gives you a better chance of being noticed. Plus, keep an eye on our careers page for the latest openings and updates.
We think you need these skills to ace Product Marketer
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for humanoid robotics shine through! We want to see how excited you are about the role and our mission at Engineered Arts. Share why you’re drawn to this field and how you can contribute to our 'Be Wow!' ethos.
Tailor Your Message: Make sure to customise your application to highlight your relevant experience in product marketing, especially in tech or robotics. Use keywords from the job description to show that you understand what we’re looking for and how your skills align with our needs.
Tell a Story: We love a good story! Use your application to narrate your journey in product marketing. Include specific examples of past successes, particularly those that demonstrate your ability to translate complex concepts into clear, engaging messages.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Engineered Arts!
How to prepare for a job interview at Engineered Arts LLC
✨Know Your Product Inside Out
Before the interview, dive deep into Engineered Arts' products, especially the Ameca robot and the Mesmer range. Understand their unique selling points and how they fit into the market. This knowledge will help you articulate your ideas on product messaging and positioning during the interview.
✨Showcase Your Storytelling Skills
As a Product Marketer, storytelling is key. Prepare examples of how you've successfully communicated complex technical concepts in a relatable way. Bring along a portfolio that highlights your best work, as this will demonstrate your ability to create compelling marketing content.
✨Research the Competition
Familiarise yourself with competitors in the robotics and AI space. Be ready to discuss how Engineered Arts can differentiate itself in a rapidly evolving landscape. This shows that you're not only interested in the role but also understand the broader market dynamics.
✨Embrace the 'Be Wow!' Mindset
Engineered Arts thrives on creativity and innovation. During your interview, share ideas that reflect this ethos. Think about how you can contribute to making the brand stand out and be memorable. Show your enthusiasm for pushing boundaries and creating extraordinary experiences.