At a Glance
- Tasks: Lead marketing strategy and drive growth in the UK B2B energy market.
- Company: Join a forward-thinking energy company focused on sustainable growth.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of energy.
- Other info: Collaborative environment with strong focus on people development and strategic thinking.
- Why this job: Make a real impact in the energy sector while leading innovative marketing strategies.
- Qualifications: Extensive B2B marketing experience and a degree in Marketing or Business.
The predicted salary is between 100000 - 130000 € per year.
Overview: The Chief Marketing & Strategy Officer is responsible for defining and leading the overall marketing, brand, product, and commercial strategy to support sustainable growth within the UK B2B energy supply market. The role sets the long-term market vision, shapes the value proposition, drives demand generation, and aligns cross‑functional teams to elevate the organisation's commercial positioning, customer understanding, and strategic direction.
Responsibilities:
- Define and lead the overall marketing strategy aligned to business objectives.
- Shape value propositions and long-term market vision.
- Own lead‑generation strategy, channels, and performance.
- Oversee campaign planning, execution and optimisation across digital and traditional channels.
- Partner with the Chief Sales Officer to align pipeline targets and conversion performance.
- Drive market intelligence, competitive analysis and customer insight.
- Oversee internal and external communications, PR, and corporate narrative, including crisis management, working closely with the Country Communications Team.
- Collaborate with operations, commercial and pricing teams to shape propositions and ensure effective go‑to‑market plans.
Outcome, Results and Key Performance Indicators:
- Growth in qualified pipeline and marketing‑sourced opportunities.
- Improved local brand visibility, recognition, and market differentiation.
- Strengthened customer segmentation, insights, and proposition relevance.
- Delivery of integrated marketing plans supporting EBIT and long‑term business goals.
- Enhanced engagement across internal and external communications.
Dimensions of Job:
- Leadership of Brand & Communications, Product Marketing, Digital Marketing, Market Intelligence, and Sales Enablement.
- Influence across UK B2B Supply and collaboration with global SEMs teams.
- Oversight of marketing budget, channel investment, and demand‑generation performance.
Key Relationships:
- Daily collaboration with the UK Energy Supply Executive Team.
- Close partnership with Sales (CSO), Operations, Commercial, Pricing and Strategy teams.
- Regular engagement with external partners, agencies, and industry associations.
Experience:
- Extensive experience in B2B marketing, ideally within retail energy or energy services.
- Proven success driving market repositioning, growth, and commercial collaboration.
- Demonstrated capability in leading modern, data‑driven marketing and GTM strategies.
Qualifications:
- Educated to degree level in Marketing, Business, or related field.
Behavioural Capabilities:
- Highly motivated leader with a collaborative, forward‑thinking mindset, with a passion for people development.
- Strong communicator able to influence at executive level.
- Commercially astute, innovative, and data‑driven.
Chief Marketing Officer (CMO) - UK B2B in Leeds employer: Engie
As a leading player in the UK B2B energy supply market, our company offers an exceptional work environment that fosters innovation and collaboration. We prioritise employee growth through continuous development opportunities and a supportive culture that values diverse perspectives. Located in a dynamic sector, we provide our team with the chance to make a meaningful impact while enjoying competitive benefits and a strong commitment to sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer (CMO) - UK B2B in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that CMO role.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in B2B marketing and the energy sector. Whether it's a blog post or a video, we want to see your insights and thought leadership shine through.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. We need to demonstrate how your vision aligns with their goals, especially in driving demand generation and market positioning.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Chief Marketing Officer (CMO) - UK B2B in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Chief Marketing Officer. Highlight your experience in B2B marketing, especially within the energy sector, and showcase your successes in driving growth and market repositioning.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific strategies you've implemented in the past that align with our goals at StudySmarter.
Showcase Your Leadership Skills:As a CMO, you'll be leading teams and influencing across various departments. Make sure to highlight your leadership experience and how you've successfully collaborated with sales, operations, and other teams in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Engie
✨Know Your Market Inside Out
Before the interview, dive deep into the UK B2B energy supply market. Understand the latest trends, key players, and challenges. This knowledge will not only impress your interviewers but also help you articulate how you can shape the marketing strategy effectively.
✨Showcase Your Leadership Style
As a CMO, your leadership approach is crucial. Be ready to discuss your experience in leading cross-functional teams and how you've driven collaboration in previous roles. Share specific examples of how you've influenced others and achieved results through teamwork.
✨Prepare for Strategic Questions
Expect questions about your vision for the company's marketing strategy and how you would align it with business objectives. Think about how you would approach lead generation and campaign optimisation, and be prepared to share your insights on market intelligence and customer segmentation.
✨Communicate Your Passion for People Development
Highlight your commitment to developing talent within your team. Discuss any initiatives you've led to foster growth and innovation among your colleagues. This will resonate well, as the company values a collaborative and forward-thinking mindset.
