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- Tasks: Lead digital marketing initiatives and optimise communications for ENGIE’s B2B supply business.
- Company: ENGIE is a global leader in low-carbon energy, reshaping the future of energy supply.
- Benefits: Enjoy hybrid working, competitive salary, bonus programme, and healthcare cash plan.
- Why this job: Make a real impact on the energy transition while working in a collaborative environment.
- Qualifications: Degree in Marketing or related field; experience with digital marketing tools required.
- Other info: Flexible working options available, including a tailored 4-day week.
The predicted salary is between 36000 - 60000 £ per year.
Are you a marketing enthusiast with a degree in Marketing or a related discipline? We are looking for a talented individual to join our dynamic team on a 12 month fixed term contract. As a Digital and Marketing Lead, you will bring your expertise and creativity to drive our marketing initiatives forward.
About Us
ENGIE is a global leader in low-carbon energy supply and services. We have been active in the UK energy market for over 20 years, focusing on energy storage and renewable energy (solar, wind, biogas), while supplying energy to organisations of all sizes. We are reshaping the energy future by reconciling economic performance with a positive impact on people and the planet. We are looking for individuals committed to helping turn our vision into reality.
About the Role
As the Digital & Marketing Lead you will support and optimise marketing communications for ENGIE’s B2B supply business across digital channels, engaging existing and prospective customers. This is a Hybrid role assigned to our Leeds office where the successful candidate would be based two days a week. On offer is a competitive salary and benefits package and the chance to make a difference in the energy transition.
Key Responsibilities:
- Deploy email marketing communications using Salesforce Marketing Cloud for new business development and existing customer campaigns.
- Update and improve the ENGIE Energy Supply website.
- Advise on best practice digital marketing activities, staying updated with Google and social media guidelines.
- Enhance SEO rankings and organic website traffic.
- Manage digital channels and assets, improving usability, content, data capture, and conversion.
- Plan and execute end-to-end digital marketing campaigns.
- Develop reporting dashboards to measure campaign performance.
- Support outbound sales campaigns with data procurement.
- Monitor and report on competitors' digital marketing strategies.
- Deploy PPC and social media marketing campaigns.
Knowledge and Skills:
- Experience with Salesforce Marketing Cloud, SEO reporting tools (Google Search Console, SEMRush), digital ad platforms (Google Ads, LinkedIn Ads), and web content management systems (WordPress preferred).
- Ability to communicate complex analytics and marketing performance metrics.
- Excellent collaboration skills and Microsoft Office proficiency.
- Understanding of Matomo web analytics.
Experience/Qualifications:
- Experience in a marketing function, preferably digital and analytics.
- Experience with integrated marketing automation and CRM systems.
- Stakeholder management experience.
- Energy services and market knowledge beneficial but not essential.
- Degree in Marketing or related discipline.
Why ENGIE UK?
- Opportunity to make a significant impact on the future of energy supply.
- Collaborative and innovative work environment.
- Hybrid working options.
- Bonus programme.
- Healthcare cash plan.
- Employer pension contribution.
- Commitment to professional development and growth.
How to Apply
At ENGIE UK, we value diversity and are committed to creating an inclusive environment for all employees. In the event you do not meet every requirement, we encourage you to apply. Your unique skills and experiences could be just what we need. To apply, please submit your CV detailing your experience. This role is available as a full-time position or can be tailored to a 4-day week for the right candidate.
Our organisation is an equal opportunity employer and is committed to fostering a diverse and inclusive workplace. We offer reasonable accommodations upon request for individuals with disabilities.
FTC Digital Marketing Lead (Energy) employer: ENGIE Group
Contact Detail:
ENGIE Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FTC Digital Marketing Lead (Energy)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the energy sector. Understanding how renewable energy is marketed can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the energy and digital marketing fields. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges and innovations in the sector.
✨Tip Number 3
Gain hands-on experience with tools mentioned in the job description, like Salesforce Marketing Cloud and Google Ads. Familiarity with these platforms will not only boost your confidence but also demonstrate your proactive approach to potential employers.
✨Tip Number 4
Prepare to discuss specific digital marketing campaigns you've managed in the past. Be ready to share metrics and outcomes, as this will showcase your ability to drive results and your understanding of performance measurement.
We think you need these skills to ace FTC Digital Marketing Lead (Energy)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with tools like Salesforce Marketing Cloud and SEO reporting tools. Use keywords from the job description to align your skills with what ENGIE is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and the energy sector. Mention specific projects or achievements that demonstrate your ability to drive marketing initiatives and improve digital channels.
Showcase Relevant Skills: In your application, emphasise your experience with digital ad platforms, web content management systems, and analytics tools. Highlight your collaboration skills and any experience you have in stakeholder management.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at ENGIE Group
✨Know Your Digital Marketing Tools
Familiarise yourself with Salesforce Marketing Cloud, Google Ads, and SEO tools like SEMRush. Be prepared to discuss how you've used these tools in past roles to drive successful marketing campaigns.
✨Showcase Your Analytical Skills
Be ready to explain how you measure the success of your digital marketing efforts. Discuss specific metrics you've tracked and how you've used data to inform your strategies.
✨Understand the Energy Sector
While energy market knowledge isn't essential, having a basic understanding of current trends in renewable energy and low-carbon solutions can set you apart. Research ENGIE's initiatives and be prepared to discuss them.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges. Think about past experiences where you've had to adapt your strategy or overcome obstacles, and be ready to share those stories.
